Marketers aren’t having the easiest clip migrating from Universal Analytics to Google Analytics 4. Some are truthful frustrated with the caller tool, that they’ve adjacent been holding funerals for UA in the anticipation that Google mightiness get the connection and marque a abrupt U-turn.

In conjunction with Search Engine Land, we recently ran a poll to find retired however the manufacture is coping and to springiness marketers an accidental to get their voices heard — and the feedback was absorbing to accidental the least.

The enforced switchover is simply a historical transitional infinitesimal successful integer selling history, and we cognize it’s a large adjustment. But if you don’t laugh, you’ll cry. So with that successful mind, we’ve enactment unneurotic a database of the funniest reactions we received to Google’s enforced GA4 switchover. Enjoy!

Short and sweet. Some marketers were capable to summarise their experiences with GA4 successful conscionable a fewer words.

• “Mad! Mad! Mad!
• “Total cr*p!”
• “GA4 = LAME!”
• “One connection (in information 2 words): BS!”
• “What a discarded of our time.”
• GA4 UI squad should beryllium fired.

“Google should beryllium ashamed!” Marketers surely cognize however to articulate their frustrations. They besides cognize however to crockery retired immoderate beauteous epic 1 liners. We’re truthful gladsome we won’t beryllium answering calls connected the GA4 lawsuit work table this week.

• “Did they find the bundle successful a Christmas cracker? The biggest heap of sh*t I person ever seen. Unusable for script of casual tiny concern proprietor with a elemental question astir their stats. I tin lone reason that Google deliberately wanted to obfuscate people’s entree to their ain website data. If it doesn’t get better, considering removing from galore customers’ sites due to the fact that it is conscionable pointless resistance connected velocity stats.”
• “GA4 is perchance the worst merchandise update ever from a axenic usability perspective, and Google should beryllium ashamed of its existent state.”
• “Google trying to bash tableau for dummies is not moving connected either level.”
• “Simply put, GA4 Sucks. It is simply a symptom successful the a*s to usage (NOT USABLE) requires overmuch much clip than erstwhile mentation lacks the aforesaid ocular interaction arsenic GA3 it is junk.”

Mind games. What if Google secretly designed GA4 with a hidden agenda; to get marketers to halt utilizing its ain tools and crook to its contention instead? Makes sense. Kinda. Well, not really.

• “This mightiness beryllium the slightest user-friendly merchandise Google has ever produced. Almost similar they don’t privation radical to usage it.”

I’m outta here. A fantastic solution if you’re not a instrumentality of GA4; crook connected your Out Of Office, spell connected abrogation and hold for each of this to stroke over. Of course, it astir apt won’t. But decidedly a large short-term option.

• “I person been dreading the accomplishment of this day truthful overmuch that I booked a travel retired of town. LOL. My anticipation is that by the clip I instrumentality from vacation, Google volition person changed their mind, and Universal Analytics volition proceed to exist.”

You can’t marque me. Alternatively, if you’re not successful a presumption to instrumentality a abrogation close now, conscionable adjacent your eyes, unreal GA4 isn’t happening and bash nothing. What could perchance spell wrong?

• “Our selling section doesn’t person the faintest thought however to travel analyzable directions. And astir of them are retired of the bureau for the adjacent 2 weeks. So IT kicked the task implicit to our concern insights department, who swiftly said, “We don’t person thing to bash with Google Analytics anymore. Talk to Marketing. Now it looks similar the task is mine. I’m a one-person department. I’m not gonna bash sh*t. That’s my GA4-adjacent sob story.”

Why we care: We’re each successful the aforesaid vessel close present — publishers arsenic good arsenic marketers. After 11 years of relying truthful heavy connected Universal Analytics, migrating implicit to GA4 is simply a daunting task. But unfortunately, we don’t person a prime (unless you privation to see a GA4 alternative). So we mightiness arsenic good get our heads down and effort to fig it each out. But that doesn’t mean we can’t person a laughter on the way.