Nearly a 4th (23%) of marketers accidental their biggest situation is getting interior alignment connected go-to-market initiatives crossed departments, according to a survey conducted by MarTech successful concern with Highspot.
The study volition beryllium released during tomorrow’s webinar, “What Marketers Must Know to Rise Above Economic and Buyer Uncertainty”: free registration here.
Differentiating their marque from competitors was adjacent connected the database of biggest selling challenges with 17%. Driving request (15%) and proving ROI (14%) were practically tied for third. The report, “How Marketing Can Rise Above Economic Uncertainty,” surveyed astir 300 selling managers, directors and enforcement leaders from small, midsize and endeavor brands crossed the U.S.
Customers privation to bash it for themselves. Marketers said the astir notable alteration successful customers implicit the past 3 years is the tendency for caller insights (28%), much contented (26%) and little enactment with sellers (23%).
Some 43% of marketers accidental caller tech tools are helping them lick their challenges. However, 29% accidental they didn’t cognize if this was true, suggesting problems with measuring occurrence and ROI.
Why we care. It’s particularly frustrating erstwhile the biggest situation is internal, not external. Getting the radical you enactment with connected the aforesaid leafage should beryllium easier than convincing outsiders to bargain your product. Unfortunately, conscionable due to the fact that it should beryllium doesn’t mean it is.
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About The Author
Constantine von Hoffman is managing exertion of MarTech. A seasoned journalist, Con has covered business, finance, selling and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been metropolis exertion of the Boston Herald, quality shaper astatine NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and galore different publications. He has besides been a nonrecreational stand-up comedian, fixed talks astatine anime and gaming conventions connected everything from My Neighbor Totoro to the past of dice and boardgames, and is writer of the magical realist caller John Henry the Revelator. He lives successful Boston with his wife, Jennifer, and either excessively galore oregon excessively fewer dogs.
