Marketing among top AI applications for small businesses

1 year ago 78

Forty-one percent of tiny businesses are considering utilizing AI to assistance marque concern decisions, according to a caller survey conducted by American Express. And lawsuit work and selling usage cases are the apical applications for utilizing AI technology.

AI usage cases. Small businesses said they are considering AI for a wide scope of usage cases. For lawsuit 39% of those considering AI program to usage tools to assistance them prevention time. 

Additionally, 21% would usage AI tools to amended security, and 20% said they’d usage AI to supply much businesslike lawsuit service.

Customer work (19%) and selling (14%) are the apical superior usage cases for businesses to usage AI.

Dig deeper: MarTech’s selling AI experts to follow

Company size matters. Larger companies are much bullish astir experimenting with AI. Larger tiny businesses (101-500 employees) were much than four-times much apt than the smallest businesses (10 employees and under) to beryllium unfastened to utilizing AI tools — that’s 75% compared to 16%.

Generation gap. Younger concern owners and entrepreneurs are besides much apt than older owners to usage AI tools successful their organization.

Fifty-six percent of Millennial and Gen Z tiny businesses, careless of size, said they are prioritizing AI, versus 24% among older businesses.

2023 Replacement Survey Small

Larger businesses much assured overall. Over fractional (54%) of tiny businesses said they are assured successful making dependable maturation decisions.

Only 29% of the smallest tiny businesses said they were confident, portion 64% of the largest tiny businesses said so, the survey reported.

Why we care. Businesses of each sizes are paying adjacent attraction to the maturation imaginable and ratio that AI tools tin bring. And they are targeting selling and lawsuit work arsenic starring areas wherever their businesses tin usage them.

As the American Express survey suggests, larger organizations person the flexibility to experiment, portion galore smaller tiny businesses deficiency confidence. This is to beryllium expected with immoderate disruptive exertion and aft each the disruption galore tiny businesses person faced successful caller years.


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