If you enactment successful selling exertion oregon selling ops, there’s a bully accidental you’re amended compensated than your peers among wide marketers. That’s 1 takeaway from the 2023 MarTech Salary and Career Survey.

Those members of the selling operations squad much focused connected tech and operations (“maestros”) than the plan and execution of campaigns earned, connected average, $25,000 much than their campaign-focused peers.

More maestros promoted. A marginally higher proportionality of maestros were much apt to person been promoted implicit the past twelvemonth than marketers (49% vs. 46%); and 61% of maestros said “demonstrating/proving a affirmative interaction connected the concern from martech” was the astir rewarding facet of their occupation (against 58% of wide marketers).

The 4 selling technologist roles successful MOPs. Source: Scott Brinker

Responding to these findings, Scott Brinker said:

Marketers plan and tally campaigns. Maestroes negociate and integrate the stack, design
the processes and workflows, and — importantly — train and enactment selling unit connected utilizing martech.
Maestros are the giants whose shoulders marketers basal upon.

Dig deeper: What is selling operations and who are MOps professionals?

Graduate degrees nary impact. It was nary astonishment that, the larger the leader the higher the compensation. Perhaps little predictably, having a postgraduate grade had nary interaction connected salary. Directors earned, connected average, overmuch much than managers and different staff.

Why we care. It’s important to america to instrumentality the industry’s pulse each twelvemonth and way the opportunities opening up for marketers and maestros and their levels of restitution with their work, their compensation and their promotion prospects.

What we intelligibly spot is an manufacture successful which 2 predominant self-identified types are emerging — those individuals chiefly acrophobic with operations and techology and those chiefly acrophobic with devising and executing campaigns. The spot wherever those nonrecreational capabilities intersect is what we telephone — martech.

The survey. The survey, conducted jointly by MarTech and chiefmartec.com, was taken by 419 marketers successful December 2022 and January 2023; 401 of those provided wage information. Nearly 70% (286) respondents unrecorded successful North America; 15% (63) unrecorded successful Western Europe. The report’s conclusions are constricted to responses from those individuals only. Others were excluded owed to the constricted number.

Respondents answered much than 20 questions related to vocation roles, salary, exertion and occupation restitution and challenges/frustrations. They were from each occupation levels — C-suite to managers and staff.