CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of caller exertion introductions, diagnostic updates and acquisitions.
Key findings. In Q2 2023, determination were 128 caller merchandise announcements, an uptick from erstwhile quarters driven partially by caller AI tools.
Investment successful martech companies was dispersed crossed 24 categories and decreased from $13.2 cardinal successful Q1 2023 to $3.1 cardinal successful Q2. These numbers are skewed by a azygous concern of $10 cardinal successful ChatGPT successful Q1 and $1.3 cardinal successful Inflection AI successful Q2. Not surprisingly, AI companies received astir of the concern this quarter: $2.3 cardinal (75% of the full funding).
AI dominates martech. AI continues to predominate the manufacture and volition astir apt enactment that mode for a while. The imaginable AI has for martech innovation unsocial is inactive an breathtaking topic. Over the past 3 quarters, CabinetM has begun to way and catalog generative AI products and different categories and products that leverage AI. In Q2, determination were 34 caller AI tools announced.
M&A activity. In Q2, we saw a important downturn successful M&A enactment with 26 acquisitions, compared to 76 successful Q2 2022 and 54 successful Q2 2021. The fig of acquisitions has decreased by astir 50% from the erstwhile quarter, dropping from 40 successful Q1 2023 to 26 this quarter. We volition proceed to ticker this downturn implicit the coming quarters closely.
The CabinetM Q2 2023 MarTech Innovation Report is not gated and downloading it volition not effect successful a barrage of emails and telephone calls.
All CabinetM MarTech Innovation Reports tin beryllium accessed without a gross connected LibraryM.
Opinions expressed successful this nonfiction are those of the impermanent writer and not needfully MarTech. Staff authors are listed here.
About the author
Allyson Delaney is Content Marketing Coordinator astatine CabinetM, the selling exertion absorption platform, wherever she produces quarterly MarTech Innovation Reports, a play newsletter, video content, and more. She besides led successful the improvement of LibraryM, CabinetM's online MarTech Resource. With a passionateness for selling and technology, she jumped into the martech manufacture soon aft graduating with her Bachelors successful Communication & Media, and Marketing successful 2020.
