Account-based selling (ABM) is simply a almighty strategy helping B2B marketers people and prosecute with high-value accounts, present personalized experiences and thrust gross growth. But however bash you larn much astir ABM and however to instrumentality it successfully successful your business? Here, successful alphabetical order, is MarTech’s database of ABM experts to follow.
Hillary Carpio
Hillary is caput of ABM astatine Snowflake and spearheaded its ABM relation done its record-breaking IPO. She is big of the GTM podcast and co-author, with Travis Henry, of the just-released publication “Busting Silos.” Prior to Snowflake, Hillary worked astatine NetApp and Fortinet, and provided go-to-market proposal via VC’s and startup advisory boards. She has besides been named a LinkedIn Top Voice.
- LinkedIn: Hillary Carpio (6k followers)
Pam Didner
Pam is laminitis and vice president of selling astatine Relentless Pursuit. Her clients see Intel, 3M, Sunstar, Cisco, TE Connectivity and Southwest Airlines. She is the big of the podcast B2B Marketing and More With Pam Didner. She writes for a fig of publications, including The Guardian, Huffington Post and the Content Marketing Institute. Pam is writer of 3 books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.”
- LinkedIn: Pam Didner (12K followers)
- X (Twitter): @PamDidner (14.2K followers)
- Website: PamDidner.com
Christopher Golec
Chris is presently CEO of B2B show selling supplier Channel99, which helium besides founded. Before that, helium founded Demandbase and practically invented the ABM exertion category. That’s plenty, but acold from all. Chris has been named a “Leader” of the ABM class by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year successful 2018 and 2019. Also, during his 13 years arsenic CEO of Demandbase, it was named 1 of the Bay Area’s “Best Places to Work” for 7 consecutive years, #9 successful 2020. In 2016, Glassdoor named it 1 of the Top 10 Places to Work successful the U.S. (out of 500,000 businesses) with a 98% CEO support rating.
- LinkedIn: CGolec (9K followers)
Jon Miller
Jon is presently the CMO of Demandbase. Prior to that, helium co-founded 2 companies you person decidedly heard of: Engagio (also served arsenic CEO) and Marketo, which Adobe purchased for $4.8 billion. He is the writer of galore selling books, including Engagio’s “Clear and Complete Guide to Account Based Marketing” and Marketo’s “Definitive Guide to Marketing Automation.”
- LinkedIn: Jon Miller (17K followers)
- X (Twitter): @jonmiller (21.5K followers)
- Website: JonMiller.com
Declan Mulkeen
Declan is CMO astatine strategicabm, an ABM bureau based successful Madrid. Before that, helium spent much than 20 years moving arsenic a CMO successful the nonrecreational services, SaaS and acquisition exertion sectors. He is besides the big of the Let’s Talk ABM podcast and a predominant talker astatine conventions.
- LinkedIn: Declan Mulkeen (16K followers)
Mark Ogne
Mark is the laminitis and CEO of the ABM Consortium and the creator of the strategy known arsenic ABM Orchestration. A fractional CMO, helium has a apical 1% LinkedIn illustration and is simply a contributor to the bestselling book, “The Social Employee.” He besides writes for Demand Gen Report and ABM In Action. Mark besides serves arsenic committee seat for the Direct Marketing Association International ECHO Awards Board of Governors.
Juliet Randall
Juliet is Salesforce’s vice president for Global Account-Based Marketing Strategy. In this role, she is liable for selling strategy and execution of integer and lawsuit acquisition programs that thrust relationship engagement, pipeline, revenue, and concern growth. Juliet is besides a founding spouse of Reaction, a planetary enactment investing successful solving the toughest planetary problems. In summation to consulting with galore Fortune 100 companies, Juliet is an enrolled subordinate of the Turtle Mountain Band of Chippewa Indians.
- LinkedIn: Juliet Randall (14.6K followers)
- X (Twitter): @julietrandall (2.5K followers)
More MarTech experts to follow:
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