B2B marketing is arsenic nonstop and personalized arsenic it gets. You’ve got to cognize what your customers do, however they bash it, their needs and goals. You’ve besides got to cognize their company’s processes, enactment and purchasing cycles. Then you person to pass with them successful the champion imaginable way, astatine the close clip and with the accusation they’re looking for. That’s not casual to do.
Fortunately, you don’t person to spell it alone. Here’s our database of the apical B2B marketers to follow. These folks springiness existent assistance based connected their existent experience. They ever cognize the champion practices and latest developments and they’re blessed to stock them.
In alphabetical order, they are:
Dave Gerhardt
A advisor who helps businesses with marque gathering and selling strategy, Dave’s passionateness task is Exit Five, a private, online assemblage for B2B marketers with much than 3,000 members. (Great tagline: “Because nary 1 goes to schoolhouse for B2B Marketing.”) Before that helium was CMO of Privy — “#1 reviewed app for income successful the Shopify App Store,” and earlier that main marque serviceman astatine Drift. He’s the writer of the very-well reviewed “Founder Brand: Turn Your Story Into Your Competitive Advantage.“
- Organization: Exit Five
- Twitter: @davegerhardt (37.7K followers)
- LinkedIn: DaveGerhardt (150K followers)
- Website: DaveGerhardt.com
Shama Hyder
The CEO of Zen Media, Shama has been named “Zen Master of Marketing” by Entrepreneur Magazine, “Millennial Master of the Universe” by FastCompany and a LinkedIn Top Voice successful Marketing 4 times. She’s the writer of the best-selling “The Zen of Social Media Marketing,” which is present successful its 4th edition. She’s besides a globally renowned keynote talker astatine conferences and specializes successful B2B marketing.
- Company: Zen Media
- Twitter: @Shama (44.6K followers)
- LinkedIn: ShamaHyder (616K followers)
- Website: ShamaHyder.com
Matt Heinz
Matt is the laminitis of Heinz Marketing, writer of a slew of indispensable B2B books including “The Predictable Pipeline, The Modern Marketer’s Field Guide and Full Funnel Marketing.” But wait, arsenic they accidental connected the ads, that’s not each – by a agelong shot. He’s an award-winning blogger and has been named galore times to Top 50 Most Influential People successful Sales Lead Management and Top 50 Sales & Marketing Influencers. He’s besides an established talker and co-host of the precise fashionable “Sales Pipeline Radio” podcast.
- Company: Heinz Marketing
- Twitter: @HeinzMarketing (113K followers)
- LinkedIn: MattHeinz (51K followers)
- Blog: Matt connected Marketing
Jason Lemkin
Jason wants to assistance SaaS companies get the backing they need. Which is wherefore helium co-founded and is CEO of SaaStr, an online assemblage for B2B/SaaS founders with much than 250,000 members. He puts his wealth wherever his involvement is arsenic managing manager of SaaStr Fund, a $90 cardinal task superior money focused connected early-stage endeavor investments. Jason is co-author of “From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue.” Business Insider named him 1 of the 32 Most Powerful People successful Business Technology.
- Company: SaaStr
- Twitter: @jasonlk (121.4K followers)
- LinkedIn: JasonMLemkin (223K followers)
Amber Naslund
An endeavor income person astatine LinkedIn, Amber’s motto is “B2B doesn’t person to beryllium boring!” Her 20 years arsenic a go-to-market person proves she knows whereof she speaks. And speaking of speaking, Amber is simply a renowned keynote talker not lone connected marketing, but besides connected important issues similar overcoming imposter syndrome and the intersection of intelligence wellness and the workplace. She’s besides co-author of the best-selling societal media handbook “The Now Revolution.”
- Website: Brass Tack Thinking
- Twitter: @AmberCadabra (80.5K followers)
- LinkedIn: Amber Naslund (30K followers)
- Newsletter: The B2B Content Lab (10.4K subscribers)
Lee Odden
Lee Odden is CEO and co-founder of TopRank Marketing. His presumption arsenic 1 of the apical B2B and contented marketers has earned him much than 100,000 followers connected some LinkedIn and Twitter. A subordinate of the DMI Global Industry Advisory Council, Lee has fixed implicit 200 presentations successful 17 antithetic countries. He’s the writer of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.” Lately, he’s been focusing connected influencer selling for B2B organizations.
- Company: TopRank Marketing
- Twitter: @LeeOdden (106.5K followers)
- LinkedIn: LeeOdden (134K followers)
- Blog: Online Marketing Blog
Sangram Vajre
Sangre is co-founder and CEO of GTM Partners and was co-founder of Terminus. He’s writer of “MOVE: The 4-question Go-to-Market Framework,” which was connected some the Wall Street Journal and USA Today bestseller lists and co-author of “ABM is B2B.” Long-time big of the podcast “Flip My Funnel,” Sangre present hosts “MOVE: The Go To Market Podcast,” which has much than 500,000 downloads. He runs PEAK Community, a backstage online radical for marketers aiming to go CMOs and CEOs.
- Company: GTM Partners
- Twitter: @sangramvajre (9.2K followers)
- LinkedIn: SangramVajre (41K followers)
- Organization: PEAK Community
- Newsletter: Becoming Intentional
Scott Vaughan
Since serving arsenic some CMO and CGO for Integrate, Scott is present a overmuch sought aft advisor and advisor moving with CMO, CXOs, Founders, and investors connected business, marketing, product, and GTM strategies. He has much than 30 years acquisition successful marketing. A agelong clip MarTech contributor, Scott’s columns are consistently among the astir work connected the site.
- LinkedIn: ScottAVaughn (117K followers)
- Twitter: @ScottAVaughan (5K followers)
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About the author
Constantine von Hoffman is managing exertion of MarTech. A seasoned journalist, Con has covered business, finance, selling and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been metropolis exertion of the Boston Herald, quality shaper astatine NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and galore different publications. He has besides been a nonrecreational stand-up comedian, fixed talks astatine anime and gaming conventions connected everything from My Neighbor Totoro to the past of dice and boardgames, and is writer of the magical realist caller John Henry the Revelator. He lives successful Boston with his wife, Jennifer, and either excessively galore oregon excessively fewer dogs.
