Customer experience is the astir important and toughest portion of marketing. The standard unsocial tin beryllium staggering. CX involves each enactment existent and imaginable customers person with a marque — from lawsuit work to packaging to integer beingness to carnal store attraction to positioning astir outer events and much, overmuch more.
Dig deeper: How Allied Beverage is transforming lawsuit experience
How tin anyone enactment connected apical of each that? You request adept help. So, here’s our database (in alphabetical order) of the radical you perfectly indispensable travel to support up with the latest successful CX.
Jay Baer
Jay is simply a lawsuit acquisition and selling keynote talker and emcee who has written six best-selling books connected lawsuit acquisition and retention and founded 5 multi-million dollar companies from scratch. He is besides laminitis of ConvinceAndConvert.com, 1 of the world’s astir fashionable online resources for marketers and concern owners.
Jeanne Bliss
Jeanne is simply a enactment and lawsuit acquisition advisor, who has delivered implicit 2,000 speeches and workshops for astir each concern vertical. She hosts the podcast Customer Bliss and is the writer of respective books including the best-selling “Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine.”
- LinkedIn: Jeanne Bliss (26K followers)
- Twitter: @JeanneBliss (25K followers)
- Website: Customer Bliss
James Dodkins
James is Pegasystems’ GTM Excellence, Customer Service & Sales Automation Director. He tin honestly beryllium called a rockstar, having played guitar with a world-touring, album-releasing dense metallic band. Check retired his video “What Can Stevie Ray Vaugh Teach Us About Customer Experience” to spot what those 2 worlds person successful common. He besides helped make the ACXS customer acquisition certification program.
- LinkedIn: James Dodkins (28K followers)
- Twitter: @JDODKINS (3K followers)
- Website: James Dodkins
Annette Franz
Annette is laminitis and CEO of CX Journey Inc. and has been named 1 of “The 100 Most Influential Tech Women connected Twitter” by Business Insider. She’s writer of the books “Built to Win” and “Customer Understanding.” She has 30 years of acquisition successful CX connected some the lawsuit and vendor side, serves connected the advisory committee for lawsuit acquisition astatine the University of California, Irvine, and is simply a subordinate of the Forbes Coaches Council.
- LinkedIn: Annette Franz (20K followers)
- Twitter: @annettefranz (27K followers)
- Website: CX Journey
Don Peppers
Don’s archetypal book, 1993’s “The One to One Future,” written with long-time concern spouse Martha Rogers, Ph.D., is wide credited with having launched the CRM revolution. BusinessWeek called it the “bible of the caller marketing” and Tom Peters named it his “book of the year.” Among the galore different books Don has written by himself oregon with Rogers are the definitive “Managing Customer Experience and Relationships” and “Customer Experience: What, Why and How.” He is besides 1 of the LinkedIn Top Voices, which is the site’s authoritative influencer program.
- LinkedIn: Don Peppers (329K followers)
- Twitter: @DonPeppers (10.5K followers)
- Website: CX Speakers
Colin Shaw
Colin is simply a pioneer of lawsuit experience. In 2002 helium founded Beyond Philosophy, 1 of the world’s archetypal lawsuit acquisition consultancies. He is writer of respective best-selling books, including “Building Great Customer Experiences’ and “Revolutionize Your Customer Experience.” Colin is besides 1 of LinkedIn’s Top Voices and co-host of the concern podcast The Intuitive Customer, rated successful the apical 5% of each podcasts by BuzzSprout.
- LinkedIn: Colin Shaw (295K followers)
- Twitter: @ColinShaw_CX (14K followers)
- Website: Beyond Philosophy
Brian Solis
Currently VP of Global Innovation astatine Salesforce, Brian is simply a renowned integer anthropologist who researches technology’s interaction connected business, markets and society. He’s the writer of galore bestselling books, including, “X: The Experience When Business Meets Design,” “What’s the Future of Business” and “The End of Business arsenic Usual.” He’s a Top Voice connected LinkedIn, wherever his newsletter has much than 62,000 subscribers.
- LinkedIn: BrianSolis (344K followers)
- Twitter: @briansolis (272K followers)
- Instagram: @briansolis (65K followers)
- Website: Brian Solis
Bruce Temkin
Bruce leads the Qualtrics XM Institute, which provides thought enactment and grooming to assistance organizations with acquisition management. He is besides co-founder and president emeritus of the Customer Experience Professionals Association. This non-profit enactment runs the Certified Customer Experience Professional (CCXP) program, an industry-wide, standardized program which confirms CX practitioners’ expertise successful the field.
- LinkedIn: Bruce Temkin (36K followers)
- Twitter: @btemkin (17K followers)
- Website: XM Institute
Steve Towers
Steve is CEO and laminitis of The BP Group, a consultancy that helps upskill lawsuit acquisition professionals. He has been keynote talker for conferences and firm events astir the world. He is writer of the books “Dare” and “The Process Tactics Playbook” (with James Dodkins).
- LinkedIn: Steve Towers (31K followers)
- Twitter: @stowers (10K followers)
- Website: Steve Towers
Steven Van Belleghem
Steve is co-founder and committee subordinate of nexxworks, a disruption consultancy. An in-demand keynote speaker, helium is besides writer of galore concern books, including “The Offer You Can’t Refuse” and “When Digital Becomes Human” and the tech thriller “Hoogverraad” (sadly, lone disposable successful Dutch).
- LinkedIn: Steven Van Belleghem (49K followers)
- Twitter: @StevenVBe (39K followers)
- Website: Steven Van Belleghem
Get MarTech! Daily. Free. In your inbox.
