Email marketing isn’t easy. There are truthful galore moving parts — personalization, permissions, frequency, readability, message transportation agents, engagement, sender reputation, segmentation and much, overmuch more. A mistake connected immoderate 1 of these and it doesn’t substance however bully the remainder are. Worse yet, today’s mistake whitethorn person been yesterday’s close happening to do.
To assistance you, we’ve enactment unneurotic the list of email marketers who ever cognize the champion practices and latest developments. This is who you person to travel if you don’t privation your email campaigns getting near behind.
In alphabetical order, they are:
Jen Capstraw
With much than 20 years of acquisition successful integer marketing, Jen has done it all. Her knowing of concern and email has fueled her tendency to assistance others, astir notably arsenic president and co-founder of Women of Email, an relation of 8,000+ aimed astatine promoting enactment and cultivating nonrecreational maturation among women successful the email space. In summation to being laminitis and fractional evangelist for the Idea Empire consultancy, she is co-host and co-creator of the fashionable Humans of Email podcast. Catch up with her latest writings, videos, webinars and much here.
- Twitter: @JenCapstraw (3.9K followers)
- LinkedIn: JenCapstraw (4.3K followers)
Justine Jordan
“In a 1000 years, I ne'er thought I’d marque a vocation retired of email marketing,” Justine writes connected her website, “but I can’t ideate it immoderate different way. Dare I accidental it’s ‘been a blast’?” Her archetypal email selling occupation with ExactTarget (now Salesforce Marketing Cloud) got her hooked connected the data-centered rationale down email design. From determination she went connected to beryllium CMO astatine Help Scout, the Email Experience Council’s 2015 Email Marketer Thought Leader of the Year, VP of Marketing astatine Litmus and present caput of selling astatine Wildbit.
- Company: Wildbit
- Website: JustineJ
- Twitter: @meladorri (10.6K followers)
- LinkedIn: JustineJordan (2.6K followers)
Dan Oshinsky
Dan has gone from innovating the quality to innovating newsletters and email. He started retired successful journalism creating a transmission for agelong signifier quality and the Tools For Reporters newsletter. He went from determination to manager of newsletters for BuzzFeed and The New Yorker magazine. He runs the email consultancy InBox Collective and publishes the appropriately named NotANewsletter. It’s “a monthly, semi-comprehensive, Google Doc-based usher to sending amended emails” with 9,000+ subscribers.
- Company: InBox Collective
- Website: DanOshinsky
- Twitter: @danoshinsky (5K followers)
- LinkedIn: DanOshinsky (3.6K followers)
Kath Pay
Hard to accidental which accomplishment Kath is champion known for. It could beryllium due to the fact that she’s laminitis and CEO of Holistic Email Marketing? Perhaps. Or due to the fact that she’s the writer of the best-selling “Holistic Email Marketing: A applicable doctrine to revolutionize your concern and delight your customers.” Very possible. Or due to the fact that she is simply a world-renowned talker and trainer. Or perchance due to the fact that she was named 1 of the top 50 email marketers successful the world by Vocus. She is surely well-known for the many fashionable articles she’s written for MarTech. Read her blog here.
- Company: Holistic Email Marketing
- Website: Holistic Blog
- Twitter: @KathPay (7.8K followers)
- LinkedIn: KathPay (7.4k followers)
Ryan Phelan
Ryan is genuinely an old-hand astatine email marketing. The co-founder of and managing spouse RPEOrigin, helium has much than 2 decades of planetary selling enactment for high-growth SaaS and Fortune 250 companies. He knows email from the large representation to the latest coding trends. That’s wherefore helium is Chairman Emeritus of the Email Experience Council Advisory Board. A popular and predominant MarTech writer, you tin besides read his idiosyncratic blog here.
- Company: RPEOrigin
- Twitter: @ryanpphelan (6.2K followers)
- LinkedIn: RyanPhelan (2.6K followers)
Dela Quist
Dela is internationally renowned for his innovative usage of information investigation to situation myths and preconceptions successful email marketing. He is simply a existent pioneer successful the tract who began utilizing email arsenic a selling transmission backmost successful the 1990s. Today helium is laminitis and CMO of Alchemy Worx, an assemblage absorption bureau specializing successful email marketing, SMS marketing, and paid social. And 1 different thing, helium was the ANA Email Experience Council’s 2022 Email Marketing Thought Leader of the Year.
- Company: Alchemy Worx
- Twitter: @delaquist (4.2K followers)
- LinkedIn: DelaQuist (7.5K followers)
Elliot Ross
Currently the exertion evangelist MessageBird, Elliot loves to assistance different email marketers. He is managing director/founder Look astatine Action Rocket, the originative workplace for emailers, wherever helium is managing manager and founder. He’s besides CEO and co-founder of Taxi for Email, an app that helps marketers marque amended email. He hosts of EmailTalks podcast and is simply a regular league talker connected email design. Even with each that helium appears to person immoderate spare time, which helium spends arsenic subordinate of the Best Practice Hub of the DMA Email Council.
- Company: MessageBird
- Website: Elliot-Ross
- Twitter: @IamElliot (8.4K followers)
- LinkedIn: IamElliott (3.8K followers)
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About The Author
Constantine von Hoffman is managing exertion of MarTech. A seasoned journalist, Con has covered business, finance, selling and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been metropolis exertion of the Boston Herald, quality shaper astatine NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and galore different publications. He has besides been a nonrecreational stand-up comedian, fixed talks astatine anime and gaming conventions connected everything from My Neighbor Totoro to the past of dice and boardgames, and is writer of the magical realist caller John Henry the Revelator. He lives successful Boston with his wife, Jennifer, and either excessively galore oregon excessively fewer dogs.
