Marketing operations is what makes the magic happen. These are the folks who spot that your martech stack doesn’t get stuck. They are the maestros, modelers and makers who marque definite the trains run, the information is digestible and that you person the programs you need. Where would we beryllium without them? That’s excessively scary to deliberation about. Here’s our database of MOps experts who person the receptor of the profession.
Darrell Alfonso
Darrell is manager of selling strategy & operations astatine Indeed and the erstwhile planetary selling ops person for AWS. He’s the writer of “The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers.” In summation to speaking astatine galore conferences, Darrell was named 1 of the Top Marketers successful the US by Propolis 2022 and among the “Top Martech Marketers to Follow” successful 2020 by Martech Alliance. He’s a regular and fashionable contributor some to MarTech and the MarTech conference; you tin find each of his articles astatine this link.
- LinkedIn: DarrelAlfonso (40K followers)
- Blog: DarrelAlfonso.com
- Twitter: @DemandDarrel (13K followers)
Eddie Reynolds
Eddie has been successful concern a agelong time, starting his archetypal institution erstwhile helium was 14. “A beauteous minimal enterprise,” he told 1 interviewer. “I had a taxation ID number, a ineligible entity, and a institution name. I adjacent had the IRS coming aft my dada for income taxation that I failed to study properly.” Today helium is CEO and gross operations strategy advisor of Union Square Consulting. He publishes The RevOps Weekly Newsletter and the podcast RevOps Corner. Eddie’s ample LinkedIn pursuing attests to the prime of the insights helium shares determination on sales, marketing, service, and admin roles.
- LinkedIn: EdwardReynolds (24K followers)
- Company: Union Square Consulting
Sara McNamara
Sara is an award-winning selling and income operations nonrecreational whose enactment has been recognized by awards from the likes of Salesforce (Pardot), Adobe (Marketo), Drift, and LeanData. She is simply a Senior Manager, Marketing Operations astatine Slack and a martech stack (+ strategy) solution architect. That and her passionateness for leveraging exertion and processes to amended the experiences of marketers, income professionals, and prospects, explains wherefore she’s a regular impermanent connected MOps podcasts.
- LinkedIn: SaraMcNamara (16K followers)
- Twitter: @Ifeellikemacmac (2K followers)
Ali Schwanke
Ali is the CEO and laminitis of Simple Strat. The steadfast specializes successful helping companies get the astir retired of HubSpot — from CRM strategy and setup to selling automation and contented creation. She is besides big of HubSpot Hacks, “the #1 Unofficial YouTube amusement for HubSpot Tutorials” and has been a impermanent talker astatine the MarTech conference.
- LinkedIn: AliSchwanke (7K followers)
- YouTube: Hubspot Hacks (16K subscribers)
- Twitter: @alischwanke (4K followers)
- Website/Blog: AliSchwanke.com
- Business: Simple Strat
Mike Rizzo
Mike’s vocation successful selling operations showed him that determination is simply a existent and important MOps community. That’s wherefore helium founded MO Pros/MarketingOps.com, the fast-growing online assemblage for radical successful selling operations. He is besides co-host of Ops Cast, a play podcast.
- LinkedIn: MikeDRizzo (7K followers)
- Organization: MarketingOps
- Podcast: Ops Cast
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About the author
Constantine von Hoffman is managing exertion of MarTech. A seasoned journalist, Con has covered business, finance, selling and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been metropolis exertion of the Boston Herald, quality shaper astatine NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and galore different publications. He has besides been a nonrecreational stand-up comedian, fixed talks astatine anime and gaming conventions connected everything from My Neighbor Totoro to the past of dice and boardgames, and is writer of the magical realist caller John Henry the Revelator. He lives successful Boston with his wife, Jennifer, and either excessively galore oregon excessively fewer dogs.
