The metaverse. Immersive reality. Virtual reality. We inactive haven’t 100% agreed connected what to telephone this integer acquisition channel. That whitethorn beryllium due to the fact that they are the aboriginal of online beingness and we don’t cognize precisely what that aboriginal volition look like. 

Whatever you telephone it, it’s already an indispensable portion of beingness online with 400 cardinal radical utilizing versions of it monthly for games, conferences, concerts and more, according to 1 study. This is simply a selling transmission that matters. But it’s a challenging 1 to master.

To assistance you with that, we’ve enactment unneurotic a database of the experts who you should travel present and into the future.

Cathy Hackl 

Cathy is main metaverse serviceman and co-founder of Journey and was dubbed “Godmother of the Metaverse” by Fast Company. One of LinkedIn’s apical exertion voices, she is simply a globally recognized tech futurist and concern person specializing successful augmented world (AR), virtual world (VR) and spatial computing. She’s written 3 books: “The Augmented Workforce,”  “Navigating the Metaverse: A Guide to Limitless Possibilities successful a Web 3.0 World,” and “Into The Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era.” She’s besides the big of Adweek’s Metaverse Marketing podcast. 

• Website: Cathy Hackl
• LinkedIn: Cathy Hackl (156K followers)
• Twitter: @CathyHackl (68K followers)

Joanna Popper  

Joanna is an award-winning Hollywood and Silicon Valley media executive. She is presently main metaverse serviceman astatine Creative Artists Agency, the powerhouse Hollywood and sports cause organization. Prior to that she served arsenic HP’s planetary caput of virtual world for go-to-market and contented partnerships, enforcement vice president of media and selling astatine Singularity University and vice president of selling for NBCUniversal Media. She’s besides been enforcement shaper of a fig of award-winning films and virtual experiences, including “Breonna’s Garden,” a VR and AR acquisition successful grant of Breonna Taylor.

• LinkedIn: Joanna Popper (79K followers)
• Twitter: @JoannaPopper (13K followers)
• Instagram: @joannapopper (2.5K followers)

Lindsey McInerney 

Lindsey is laminitis and CEO of Black Sun Labs, a web3 and metaverse consultancy. She is besides CEO of Sixth Wall, a tech and amusement institution co-founded with actor/producer Mila Kunis and shaper Lisa Sterbakov. Previously Lindsey was Global Head of Technology and Innovation astatine AB InBev (Anheuser-Busch), the world’s largest brewer. There she launched Stella Artois into the metaverse successful a concern with Zed Run, a blockchain equine racing game. She has been named to the 2023 Thinkers50 Radar List and is besides 1 of readwrite’s 30 Most Influential People successful the Metaverse, 1 of Engatica’s Most Prominent Digital Futurists to Watch Out For and an Adweek Pride Star.

• LinkedIn: Lindsey McInerney (10K followers)
• Twitter: @themcinerney (3K followers)

Andrew Schwartz

Andrew is the manager of Metaverse Engineering astatine Nike. An adept connected integer innovation, selling strategies, merchandise plan and contented creation, helium is presently starring Nike’s enlargement into the metaverse, utilizing assorted integer technologies. With NFTs and integer assets becoming progressively fashionable among members of the sneaker community, Andrew is starring the mode guardant successful creating integer fashion.

• LinkedIn: Andrew Schwartz (15K followers)

Nonny de la Pena

A pioneer successful virtual and augmented reality, Nonny is CEO of The Emblematic Group, a next-gen media company. She is besides the founding manager of the Center for Emerging Media and Narrative astatine Arizona State University. Nonny was named Technology Innovator of the Year by the Wall Street Journal, a #MakeTechHuman Agent of Change by Wired Magazine, and was called “The Godmother of Virtual Reality” by some Engadget and The Guardian. Additionally, she was connected Fast Company’s database “One of the People Who Made the World More Creative” and CNET’s 20 Most Influential Latinos successful Tech for her pioneering enactment successful immersive storytelling. 

• LinkedIn: Nonny de la Pena (6K followers)
• Twitter: @ImmersiveJourno (8K followers)

Lisa Peyton 

Lisa is an Experiential Marketing and Strategic Communications Professor astatine the University of Oregon. A frequent contributor to MarTech, she besides writes and publishes XR/AI Brief, a monthly newsletter focused connected the intersection of AI and experiential selling technologies and tactics.

• Linkedin: Lisa Peyton (4K followers)