Marketing technologists spot themselves arsenic abstracted from the marketers they enactment and they truly similar their jobs. Those are among the findings from MarTech’s 2023 Salary and Career Survey.

Nearly 65% of those surveyed defined their organizational roles arsenic assisting marketing, specified arsenic “Marketing Technology/Technologist” oregon “Marketing Operations”

“Marketing exertion and operations pros are a morganatic assemblage that’s antithetic than accepted selling roles,” Chief Martec Scott Brinker says successful the report. “They’re a portion of selling  — martech is selling  — but with their ain individuality and specialization.”

An astounding 74% of selling technologists reported being astatine slightest somewhat satisfied with their jobs. That fig was the aforesaid astatine each occupation levels.

This year’s survey

The survey, conducted jointly by MarTech and chiefmartec.com, was taken by 419 marketers successful December 2022 and January 2023; 401 of those provided wage information. Nearly 70% (286) respondents unrecorded successful North America; 15% (63) unrecorded successful Western Europe. The report’s conclusions are constricted to responses from those individuals only. Others were excluded owed to the constricted number.

Respondents answered much than 20 questions related to vocation roles, salary, exertion and occupation restitution and challenges/frustrations. They were from each occupation levels — C-suite to managers and staff.

Gender inequality improvement

There’s bully quality hidden successful the atrocious quality astir the wage inequality betwixt men and women. This twelvemonth women earned an mean of 24% little than men ($116,000 versus $143,000). However, that’s a batch amended than past year’s 30%. Also, this twelvemonth recovered 50% of women were promoted, arsenic opposed to 46% of men.

Other cardinal takeaways:

• Average isn’t bad: The mean wage was $138,000. For VP/C-level leaders the mean was astir $195,000; for selling unit it was conscionable implicit $95,000.
• More degrees, not much money: Mar tech professionals are astir 3 times much apt to person an precocious grade than the wide colonisation (37% versus 13%). However, the grad schoolhouse graduates earned astir the aforesaid arsenic those with a four-year degree.
• Big companies wage bigger bucks: Average salaries for those astatine companies with 500 oregon much employees: $152,000. For those astatine companies with less employees it was $120,000. 
• Seven (years) is the fortunate number: As you mightiness expect compensation increases the much acquisition you have, with the astir pronounced summation coming aft twelvemonth 7 of employment.

Thank you for your help

We are precise grateful to those of you who completed the survey. We nonstop peculiar acknowledgment to those who agreed to beryllium interviewed. Some of their comments, arsenic good arsenic Scott Brinker’s commentary tin beryllium recovered successful the survey itself. We’ll beryllium digging deeper into the survey results successful the days to come.