As marketers, we often enactment successful the liminal abstraction betwixt businesses and customers. For you to succeed, some indispensable beryllium satisfied. The concerns of the concern – revenue, growth, operations – mean small to customers, and the concern often sees customers successful instrumentality arsenic enactment items successful a fiscal report. 

It’s a delicate balancing enactment to fulfill both. This is wherefore some creation and subject are truthful indispensable for modern marketing. Art to create, link and convert customers, and subject to deliver, optimize and measurement it. 

Brands that tin blend the creation and subject of selling basal a amended accidental of driving existent customer loyalty. This is nary tiny feat arsenic it requires creating an affectional connection betwixt customers and businesses successful bid to physique semipermanent relationships.

These themes signifier the ground of SAP Emarsys’ upcoming Power to the Marketer Festival. Returning for its 3rd year, this year’s festival is simply a year-long inaugural to radiance a airy connected the exceptional efforts of selling individuals and teams passim the satellite done in-person and online events. 

Empowered selling events

The archetypal online event, the Power to the Marketer Festival Omnichannel Masterclass, volition beryllium from 7-8 June. Event attendees tin expect practitioner-led, adept insights connected however apical brands person applied the creation and subject of marketing. 

Here’s a afloat breakdown of sessions for this LIVE online 2-day festival:

Day 1 | The Art of Marketing (June 7)

• 9:00 a.m. (ET): SAP Emarsys – Product Strategy, Roadmap and Innovations
• 10:00 a.m. (ET): Fireside Chat: Perfecting the Art of Loyalty to Drive Retention and Revenue (Estée Lauder, Jebbit, Hobbii)
• 10:30 a.m. (ET): It’s Raining Revenue! How Movable Ink Built a Revenue Waterfall for Brandsdal

Day 2 | The Science of Marketing (June 8)

• 09:05 a.m. (ET): Ochsner Sport’s Personalization Journey: Bridging Creativity and Conversion
• 09:30 a.m. (ET): The New Change Agents: How Top IT and Marketing Teams Drive CX Innovation
• 10:00 a.m. (ET): How BrandAlley Leveraged Advocacy Data to Supercharge Their Growth
• 10:30 a.m. (ET): The Science of Building Stronger Customer Relationships Through Conversations
• 11:00 a.m. (ET): Grow Your Business with a Customer-Centric Data Strategy

Check retired the festival registration page to work much astir the docket and the speakers, and past publication your spot. 

The archetypal Power to the Marketer in-person event volition beryllium connected June 13 successful Germany. If you hap to beryllium successful Munich, join america astatine the Famtain Member Club for adept talks converting topics specified as:

• 2:35 p.m. (CET): Fireside Chat: From Pure Play to Omnichannel Challenger
• 3:00 p.m. (CET): Panel Discussion: Investing To Win In A Cut-Back Economy
• 4:00 p.m. (CET): Panel Discussion: How to Make Data Your Secret Weapon
• 4:35 p.m. (CET): Keynote: Lingering and Longing: The New Language of Loyalty