The shaper of SurveyMonkey, Momentive Global, has entered into a definitive statement to beryllium acquired by Symphony Technology Group (STG), successful a woody valued astatine astir $1.5 billion.
The woody is expected to adjacent successful the 2nd oregon 3rd 4th of 2023.
“The Momentive committee voted unanimously successful favour of the transaction,” said David Ebersman, seat of the Momentive committee of directors, successful a statement.
Scaling lawsuit basal and products. “This caller section volition alteration Momentive to beforehand our semipermanent strategy and mission,” said Zander Lurie, Momentive CEO, successful a statement. “STG’s 20 years of concern acquisition successful software, analytics, and information companies volition supply america with invaluable expertise arsenic we standard our lawsuit basal and merchandise suite.
The institution volition proceed to run nether the Momentive sanction and volition clasp the SurveyMonkey brand.
Why we care. When SurveyMonkey filed to spell nationalist successful 2018, they were valued astatine $2 billion. Since then, they stay stuck astatine astir 330,000 organizational domains, and their worth has dropped. Times are changing, however. Third-party “big data” is becoming much scarce, and companies privation to perceive straight from their customers successful the signifier of first-party and declared zero-party information collected done surveys. This mightiness beryllium immoderate of the accidental STG sees successful their acquisition, arsenic they are a backstage equity steadfast focused connected bundle and information technology.
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About the author
Chris Wood draws connected implicit 15 years of reporting acquisition arsenic a B2B exertion and journalist. At DMN, helium served arsenic subordinate editor, offering archetypal investigation connected the evolving selling tech landscape. He has interviewed leaders successful tech and policy, from Canva CEO Melanie Perkins, to erstwhile Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama arsenic the country's archetypal national CIO. He is particularly funny successful however caller technologies, including dependable and blockchain, are disrupting the selling satellite arsenic we cognize it. In 2019, helium moderated a sheet connected "innovation theater" astatine Fintech Inn, successful Vilnius. In summation to his marketing-focused reporting successful manufacture trades similar Robotics Trends, Modern Brewery Age and AdNation News, Wood has besides written for KIRKUS, and contributes fiction, disapproval and poesy to respective starring publication blogs. He studied English astatine Fairfield University, and was calved successful Springfield, Massachusetts. He lives successful New York.
