In conscionable 48 hours we received astir 400 responses to our canvass question astir Google Analytics 4.
With the modular mentation of Universal Analytics sunsetting connected July 1, we asked you:
What level of readiness are you (and/or your team) astatine erstwhile it comes to switching to GA4 from Universal Analytics?
Are you acceptable for Google Analytics 4? Have your accidental successful our pollDespite plenty of frustration, astir a 4th of respondents said they had afloat implemented and were already utilizing GA4. Just implicit fractional said they had implemented it but were inactive learning however to usage it. Almost 16% person it acceptable up but person not started utilizing it.
The takeaway from those statistic is that much than 90% of our associated readership is aboard the GA4 train, for amended oregon worse.
Only 2.6% of respondents said they had nary plans to usage GA4. 4.6% person conscionable not acceptable it up yet.
Why we care. At archetypal glance, this looks similar a ballot of assurance successful Google’s analytics strategy. After all, determination are plentifulness of alternatives to GA4 retired there. But it’s not that simple. Rightly oregon wrongly, it’s imaginable to follow a instrumentality adjacent though you truly don’t similar it.
“An unfinished merchandise rushed to market.”
“It’s not that the masses aren’t acceptable for GA4, it’s that GA4 isn’t acceptable for the masses. The UI is terrible.”
“Terrible UI, unspeakable reporting.”
Selected comments from canvass respondents.We mightiness request to hold a portion to spot if radical tin marque GA4 enactment for them oregon if frustrations with it commencement to marque the alternatives look much attractive.
About the author
Kim Davis is the Editorial Director of MarTech. Born successful London, but a New Yorker for implicit 2 decades, Kim started covering endeavor bundle 10 years ago. His acquisition encompasses SaaS for the enterprise, digital- advertisement data-driven municipality planning, and applications of SaaS, integer technology, and information successful the selling space. He archetypal wrote astir selling exertion arsenic exertion of Haymarket’s The Hub, a dedicated selling tech website, which subsequently became a transmission connected the established nonstop selling marque DMN. Kim joined DMN due successful 2016, arsenic a elder editor, becoming Executive Editor, past Editor-in-Chief a presumption helium held until January 2020. Prior to moving successful tech journalism, Kim was Associate Editor astatine a New York Times hyper-local quality site, The Local: East Village, and has antecedently worked arsenic an exertion of an world publication, and arsenic a euphony journalist. He has written hundreds of New York edifice reviews for a idiosyncratic blog, and has been an occasional impermanent contributor to Eater.
