YouTube is undoubtedly the world’s astir fashionable video level with implicit 2 cardinal monthly users. But what are those users searching for erstwhile they’re connected the platform, and which channels are they engaging with the most?

In this guide, I’m going to cover:

• The 100 astir searched presumption connected YouTube
• The 50 astir subscribed YouTube channels
• The 10 astir viewed channels connected YouTube
• How marketers tin leverage YouTube stats

I’ll besides amusement you however to find YouTube keywords to heighten your video selling campaigns.

Top 100 YouTube Search Terms Globally

Below, I’ve compiled a database of the astir searched YouTube presumption implicit the past month. It’s based connected hunt measurement information obtained from Semrush’s Keyword Analytics for YouTube tool.

Of course, this information fluctuates implicit clip and the astir fashionable hunt presumption change. So, if you privation afloat up-to-date data, I’d highly urge utilizing Semrush’s instrumentality to find it.

The information successful the pursuing database is for planetary hunt measurement alternatively than determination hunt volume. The information was besides gathered specifically from YouTube searches, not from Google searches.

OK, let’s get into it.

Key Youtube Search Term Statistics

• ASMR is the fig 1 astir searched word by a agelong shot! It beats retired GTA 6 by implicit 4.7 million searches.
• Bad Bunny is the astir searched for idiosyncratic of the period with 3.5 cardinal searches. Mr Beast comes up close down him astatine fig 5.
• Other artists joining Bad Bunny successful the apical 25 see YSY A, Taylor Swift, Duki, Feid, Morat, La Joaqui, and Eminem.
• The NBA is the astir searched for sports enactment portion Argentina vs Mexico is the astir searched for sports term.
• GTA 6 and GTA 6 trailer are caller to the apical 5 keywords this month, showing conscionable however rapidly topics tin summation popularity.

Top 50 Most Subscribed YouTube Channels

The fig of subscribers a YouTube transmission has intelligibly indicates its occurrence and popularity among its audience. Simply put—the more, the better.

So, which channels are King erstwhile it comes to subscribers? I’ve enactment unneurotic a database of the astir subscribed channels based connected information from Wikipedia.

Let’s instrumentality a look.

Top 10 Most Viewed YouTube Channels

As a YouTuber, the astir important metric for your transmission is the fig of views your videos receive. This is the clearest motion that your contented is resonating with your people audience, and drafting users in.

In this section, we’re going to instrumentality a look astatine the 10 channels with the astir video views of each clip based connected stats from Wikipedia.

1. T-Series (239.77 Billion Views)

• Subscribers: 255 million
• Main language: Hindi
• Date of creation: March 13, 2006
• Most fashionable video to date: Vaaste Song: Dhvani Bhanushali, Tanishk Bagchi | Nikhil D

T-Series is an Indian grounds statement and movie accumulation institution established successful 1983. It started arsenic a mode to merchantability pirated Hindi songs earlier becoming a shaper of Indi-pop and Hindi soundtracks.

On apical of modern Indian music, T-Series besides uploads movie-making content, trailers, festival footage, and spiritual contented specified arsenic supplication rituals. The astir viewed video connected the T-Series YouTube transmission is simply a opus titled, “Vaaste“, which has garnered 1.5 cardinal views since being uploaded connected 6 April 2019.

2. Cocomelon – Nursery Rhymes (172.12 Billion Views)

• Subscribers: 169 million
• Main language: English
• Date of creation: September 12, 2005
• Most fashionable video to date: Bath Song | CoComelon Nursery Rhymes & Kids Songs

Cocomelon (also stylized arsenic CoComelon) is simply a YouTube transmission specializing successful 3D animation videos of accepted nursery rhymes and archetypal children’s songs.

Cocomelon’s videos were added to Netflix successful 2020, and clasp the apical spot successful the kid’s class with fashionable songs similar “Baby Shark”. The astir viewed YouTube video is called, “Bath Song | CoComelon Nursery Rhymes & Kids Songs“, which has 6.5 cardinal views since its upload day of 2 May 2018.

3. Sony Entertainment Television India (154.77 Billion Views)

• Subscribers: 166 million
• Main language: Hindi
• Date of creation: September 20, 2006
• Most fashionable video to date: Crime Patrol Dial 100 – क्राइम पेट्रोल – Dav-Pech – Episode 25 – 23rd November 2015

This transmission belongs to the Indian wage tv transmission with the aforesaid name. The transmission uploads aggregate videos regular and has climbed to a full of 124,000 videos since uploading its archetypal YouTube video successful 2010. On 7 June 2021, the relationship was terminated pursuing a information breach but was reinstated 5 – 6 hours later.

The astir fashionable video is episode 25 of a amusement called “Crime Patrol”, which was uploaded connected 24 November 2015, and has 230 cardinal views.

4. Sony SAB (107.52 Billion Views)

• Subscribers: 87.9 million
• Main language: Hindi
• Date of creation: August 4, 2007
• Most fashionable video to date: Baal Veer – बालवीर – Episode 840 – 3rd November 2015

Sony SAB was created successful 1999 by Markand and Gautam Adhikari, and the YouTube transmission was launched 8 years aboriginal successful 2007. The channel’s contented is chiefly aimed astatine younger audiences and includes deed shows similar “Pushpa Impossible”.

Its astir fashionable video, Baal Veer – बालवीर – Episode 840, presently has 145 cardinal views!

5. ✿ Kids Diana Show (97.76 Billion Views)

• Subscribers: 117 million
• Main language: English
• Date of creation: May 1, 2015
• Most fashionable video to date: Diana – LIKE IT – Kids Song (Official Video)

✿ Kids Diana Show is the sanction of the YouTube transmission belonging to 9-year-old kid YouTuber, Eva Diana Kidisyuk.

Starting successful Kyiv, Ukraine, she’s since moved to Miami. She creates videos astir skits, question videos, and unreal play videos (to sanction a few) with the assistance of her member Roma.

The relationship uploads videos successful English and respective different languages including Hindi, Japanese, Russian, Spanish, German, and more.

The astir fashionable video to day is simply a opus titled, “LIKE IT“, which was uploaded connected 18 January 2019, and has 2.3 cardinal views.

6. Like Nastya (95.58 Billion Views)

• Subscribers: 111 million
• Main language: English
• Date of creation: December 6, 2016
• Most fashionable video to date: Nastya and papa sleeping astatine workplace sheep Family amusive trip

Anastasia Sergeyevna Radzinskaya is simply a Russian-born kid YouTuber. The channel, Like Nastya, started arsenic a subsidiary of different transmission with the aforesaid name.

The bulk of the channel’s videos impact adventures extracurricular with her father, and video uploads of Anastasia pretend-playing professions and participating successful nursery rhymes.

Her astir viewed video is titled “Nastya and papa sleeping astatine workplace sheep Family amusive trip“, which has 943 cardinal views.

7. Zee TV (83.63 Billion Views)

• Subscribers: 75.4 million
• Main language: Hindi
• Date of creation: December 11, 2005
• Most fashionable video to date: Kumkum Bhagya – Ep 565

Zee TV is different Hindi-language transmission that is perfectly connected occurrence erstwhile it comes to viewing numbers. Its videos see movies and TV shows successful the comedy, drama, and world TV genres.

It’s incredibly fashionable with families, and its most-viewed video, “Kumkum Bhagya – Ep 565” has a monolithic 149 cardinal views.

8. Vlad and Niki (82.23 Billion Views)

• Subscribers: 106 million
• Main language: English
• Date of creation: April 23, 2018
• Most fashionable video to date: Vlad and Niki – caller Funny stories astir Toys for children

Named aft brothers Vladislav and Nikita Vashketov, Vlad and Niki is simply a transmission that uploads video contented involving the 2 brothers embarking connected comic and imaginative adventures.

The transmission is tally by parents Sergey and Victoria and is lone 1 of the 21 channels they handle. They upload video contented doubly a week successful implicit 18 languages with the videos taking spot successful Miami oregon Dubai.

In 2019, it was estimated that the brothers were the YouTubers making the astir wealth per video—an estimated $312,000 per upload.

Their astir viewed video is titled “Vlad and Niki – caller Funny stories astir Toys for children“, and has implicit 1.1 cardinal views since its upload successful 2020.

9. WWE (80.28 Billion Views)

• Subscribers: 98.6 million
• Main language: English
• Date of creation: May 11, 2007
• Most fashionable video to date: Randy Orton makes it idiosyncratic with Triple H

As of 2023, WWE is the largest wrestling-related promotion successful the world, hosting implicit 500 events a year, broadcast to millions of radical crossed assorted countries successful the world. They upload some snippets and afloat matches and person garnered a full of implicit 78 cardinal views connected their 73,000 videos.

The astir fashionable YouTube video is titled “Randy Orton makes it idiosyncratic with Triple H“, which has 314 cardinal views.

10. Colors TV (66.34 Billion Views)

• Subscribers: 69.3 million
• Main language: Hindi
• Date of creation: June 13, 2008
• Most fashionable video to date: Yashraj Mukhate Gets Creative With Rakhi’s Dialogues | Bigg Boss S14 | बिग बॉस S14

Colors TV appeals to a wide assemblage and specializes successful some scripted and world TV shows.

Some of its astir fashionable bid are Sasural Simar Ka, Balika Vadhu, Uttaran, and Bigg Boss.

“Yashraj Mukhate Gets Creative With Rakhi’s Dialogues | Bigg Boss S14 | बिग बॉस S14” has 47 cardinal views and galore of its different videos besides person tens of millions of views.

How Marketers Can Leverage YouTube Stats

YouTube statistic connection a goldmine of invaluable accusation for marketers, providing insights that tin importantly heighten their strategies and campaigns. Here’s wherefore YouTube stats are important for marketers:

• Audience Understanding: Stats uncover elaborate accusation astir the audience, including demographics, preferences, and behaviors. Marketers tin summation a deeper knowing of who is watching their content, and this enables them to make campaigns that are much targeted and personalized.
• Identify Trends: Stats supply real-time insights into existent trends and fashionable topics. Marketers tin capitalize connected these trends by aligning their contented with what captures the audience’s attention. This ensures that campaigns stay applicable and engaging.
• Optimized Search Strategies: YouTube is simply a hunt motor successful itself, and knowing fashionable hunt presumption tin pass SEO strategies. Marketers tin heighten discoverability and YouTube hunt rankings by tailoring their video titles, descriptions, and tags to align with the presumption actively searched by their audience.
• Content Optimization: By analyzing stats, marketers tin pinpoint the types of contented that resonate astir with their audience. Insights into the most-viewed videos, fashionable hunt terms, and subscriber patterns tin empower marketers to optimize their content strategy for maximum impact.
• Collaboration: Understanding which channels are the astir fashionable tin assistance marketers successful identifying invaluable collaboration opportunities. Partnering with a YouTuber with a important assemblage tin importantly lend to the maturation of their (marketer’s) channel.

How to Find YouTube Keywords

Semrush’s Keyword Analytics for YouTube is large for uncovering hunt word information for YouTube keywords rapidly and easily. This instrumentality is simply a abstracted app, truthful you’ll request to entree it via the Semrush App Center. Then, unfastened the instrumentality and you’ll get 3 options:

• Keyword Research
• Fast increasing keywords
• Top Videos

Click “Get started” wrong the “Keyword Research” box.

On the adjacent page, take to spot information for the past period by clicking the “Last Month” tab.

This volition springiness you a amended thought of trends implicit a longer play of time. At the apical close of the screen, prime a circumstantial portion oregon “All Regions” to presumption planetary keyword data.

Now, you’ll get a database of keywords with the “Search Volume” and “Competitive Rate” (a people retired of 100 indicating however overmuch contention determination is for the term).

“Fast increasing keywords” is different large diagnostic that allows you to place trending keywords that are surging successful popularity.

You’ll past spot a database of keywords with their “Search Volume” and the grade of measurement summation during your selected clip period.

Wrapping Up

YouTube offers an unthinkable avenue for marketers and contented creators to link with audiences, grow their reach, and unfastened doors to income opportunities.

By staying tuned to trends, exploring collaborations, and optimizing contented with fashionable keywords, individuals and brands tin genuinely marque the astir of this dynamic platform.

Feel escaped to lend your insights to the treatment by leaving a remark below!