In the aftermath of Google Stadia’s precocious announced, wholly inevitable collapse, launching a caller streamed gaming work mightiness look a small brave. But then, if you’re Netflix, you’ve surely astatine slightest got immoderate of the infrastructure successful place. The streaming elephantine has made wide its intentions to leap into this space. And so announced it’s opening a caller crippled studio, led by erstwhile Blizzard exec, Chacko Sonny.

For a agelong time, unreality streaming games (letting you play a crippled via an net transportation connected tech stored elsewhere) has been a extremity galore person failed to score. From OnLive to Microsoft’s Mixer, to Google’s Stadia, it’s a graveyard of failure. But Netflix is seemingly inactive consenting to measurement implicit the corpses.

Reported by Protocol, Netflix’s VP of crippled development, Mike Verdu, spoke astatine TechCrunch Disrupt yesterday, saying, “We’re precise earnestly exploring a unreality gaming offering.”

It’s not precisely a astonishing move. Netflix has been making moves successful the gaming abstraction for a portion now, buying up companies like Oxenfree developers Night Dive, and publishing dozens of mobile games, including the fantabulous Into The Breach. Most recently, Netflix paid for mobile improvement connected Sam Barlow’s latest FMV title, Immortality. But contempt being a institution astir known for streaming TV and movies onto your television, their gaming offering has each been wholly abstracted mobile downloads. Tying the 2 unneurotic intelligibly makes sense.

Well, it makes consciousness successful a beingness wherever video crippled streaming has ever proven to beryllium a roaring success. Despite being offered successful assorted forms by Xbox’s Game Pass Ultimate, Sony’s PlayStation Plus (absorbing PlayStation Now), Amazon’s Luna, and Nvidia’s GeForce Now, nary has go an explosive breakthrough, rendering location consoles obsolete. And Google Stadia’s caller embarrassing flop volition surely person enactment disconnected galore others sniffing astir the market.

Read More: How To Actually Play Netflix’s Surprisingly Terrific Games

Stadia’s nonaccomplishment is easy enactment down to Google’s mayfly-like merchandise lifetimes, but it’s important to enactment that it was an effort to connection existent crippled streaming independently of immoderate different service. Where the consoles’ versions require, you know, the console, and GeForce Now piggybacks disconnected your ain antecedently purchased crippled collection, this aborted effort was the “Netflix For Games” we’ve agelong been promised. So, possibly it lone makes consciousness for the adjacent effort to recognize it to travel from Netflix itself.

Protocol says that Verdu wants to instrumentality a slow, cautious approach, “the aforesaid mode arsenic we did with mobile.” With 35 mobile games retired already, and different 55 connected the mode according to a caller net report, it’d beryllium a spot silly for them not to try.

TechCrunch quotes Verdu arsenic saying that Netflix wouldn’t beryllium looking to vie with consoles, but alternatively that “it’s a worth add.” And regarding Stadia? Verdu attributes this to “issues with the concern model.” The tech was there, helium claims, but it didn’t scope customers. However, Verdu seemingly wouldn’t beryllium drawn connected whether Netflix would make its ain controller.

On the aforesaid panel, Verdu revealed that Netflix is opening its ain crippled improvement workplace successful Southern California, led by erstwhile Overwatch enforcement producer, Chacko Sonny, who near Blizzard for “some clip off” during 2021's shake-up astatine the institution pursuing Cosby-gate. “He could person done anything, but helium chose to travel here,” Verdu said astatine the conference. “You don’t get radical similar that coming to your enactment to physique the adjacent large happening successful gaming unless there’s a consciousness that we’re truly successful it for the agelong haul and successful it for the close reasons.” The extremity is to person fractional the games published by Netflix beryllium their ain IP successful the future.

Heck, if games commencement appearing adjacent to the movies connected my Netflix menu, and I tin play them close connected the TV screen, I’m not going to accidental no! And fixed the company’s absorption connected mobile gaming, it’s a overmuch little tech inquire than trying to get top-end AAA blockbusters moving with astir nary latency.