Ignite Visibility recently surveyed implicit 120 selling professionals astir their contiguous SEO and contented selling strategies and their outlook going into 2023. With 2022 being specified a transformative twelvemonth for SEO, the researchers astatine Ignite were funny to spot wherever 2023 mightiness instrumentality the satellite of integer selling and paid media.

Key takeaways from the survey include:

• Over 74% of marketers present usage originative assets, specified arsenic images oregon videos, successful their content.
• 73% of marketers person turned to YouTube arsenic an important portion of their SEO strategy successful 2023.
• The bulk of marketers noted they saw nary alteration successful their rankings aft the Helpful Content Update. In fact, acold much respondents noted their rankings increased, alternatively than decreased, arsenic expected aft Google released the update.
• Internal links are becoming much important.
• 34% of marketers volition walk the bulk of their 2023 fund connected video content, whereas lone 10% of marketers volition walk the bulk of their fund connected blog content.

When asked astir the survey’s results, Ignite Visibility CEO, John Lincoln, said, “With SEO perpetually evolving, we tin ne'er instrumentality our absorption disconnected of what the user wants. I deliberation the biggest takeaway from this survey is that erstwhile it comes to each the antithetic pillars of SEO the biggest absorption successful 2023 is going to beryllium connected contented marketing. Content is going to go much shareable and video-focused to truly gully consumers into a brand. I’m excited astir this displacement and however it volition further integrate SEO with different selling channels.”

Download the survey here.

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