Niche Site Ideas

1 year ago 122

Finding the cleanable niche tract thought tin look similar an intolerable task erstwhile you’re starting out. So I decided to bash the hard enactment for you and stock 10 niche tract ideas you tin get going with immediately.

Let’s get started.

Hikers crook to Google for each kinds of inspiration. For example, if we hunt Ahrefs’ Keywords Explorer for “best bikes in” and cheque the Matching terms report, we spot hundreds of thousands of monthly searches for the champion hikes successful antithetic locations.

Results for "best hikes in," via Ahrefs' Keywords Explorer

You tin easy make hundreds of blog posts to reply these informational questions and monetize with show ads.

But determination are besides hundreds of thousands of monthly searches for the champion hiking cogwheel wherever you tin gain commissions from merchandise reviews and recommendations.

For example:

Results for "best hiking gear" successful  detail, via Ahrefs' Keywords Explorer

Let’s filter this database for low-difficulty keywords. It looks similar determination are plentifulness of lucrative opportunities wherever contention isn’t excessively fierce; for instance, “best hiking gloves”:

"Best hiking gloves" Keyword Difficulty and measurement   successful  detail, via Ahrefs' Keywords Explorer

There are besides plentifulness of searches for reviews of idiosyncratic products, specified arsenic Sealskinz socks:

"sealskinz socks review" Keyword Difficulty and measurement   successful  detail, via Ahrefs' Keywords Explorer

From my constricted research, determination doesn’t look to beryllium a ascendant and trusted reappraisal tract successful this niche. This presents an fantabulous accidental for idiosyncratic passionate astir hiking products to physique a go-to marque successful this niche.

In presumption of monetization, you tin usage Amazon Associates oregon enactment with immoderate of the hiking brands themselves. 

Many hiking brands person affiliate programs that wage decent commissions. 

For example:

  • Osprey, 8% commission, 30-day cookie
  • Backcountry, 8% commission, 30-day cookie
  • The North Face, up to 6% commission, 7-30 time cooky (dependent connected territory)

Survival is different taxable jam-packed afloat of niche tract ideas. It’s gained traction successful caller years with the emergence of “preppers” who bargain exigency supplies successful ample quantities.

If we benignant “survival products” into Google and look astatine the Google ads, we tin get an denotation of the mean terms constituent of products successful the endurance niche.

Google SERP for "survival products"

As we tin see, endurance encompasses everything from dehydrated nutrient kits to powerfulness sources, bags, lighting, and endurance tools.

As preppers bargain products successful bulk oregon arsenic kits, the mean conversion worth per bid is typically higher. This is fantabulous quality for affiliate marketers, arsenic it means higher commissions. 

To get a consciousness of the accidental successful this niche, let’s enactment the effect keyword “survival” into Keywords Explorer, spell to the Matching terms report, and adhd “gear” to the “Include” filter. This volition amusement america keywords containing “survival” and “gear.” 

Matching presumption     study  results for "survival" with "Include" filter applied, via Ahrefs' Keywords Explorer

You tin spot galore angles you tin instrumentality present if you privation to specialize—everything from municipality survival, to tactical survival, to subject endurance gear.

If we present update the “Include” filter to see “best,” we tin hone successful connected immoderate of the astir lucrative affiliate keywords successful this niche.

Matching presumption     study  for the effect    keyword "survival" with an "Include" filter containing the connection     "best," via Ahrefs' Keywords Explorer

There are galore keywords here, truthful it helps to refine this hunt further. From the above, we tin spot that radical are searching for the “best endurance nutrient kits.” As “kits” is simply a connection we person already encountered successful the Google ads above, let’s excavation into this keyword much successful narration to our archetypal effect keyword.

To bash this, we’ll adhd “kit*” to our “Include” filter. 

Matching presumption     study  for the hunt  word  "survival" with an "Include" filter containing "best" and "kit*," via Ahrefs' Keywords Explorer

Sidenote.

Adding the * wildcard to the extremity of our keyword enables america to relationship for immoderate plural variations of our keyword.

We tin spot that determination are galore angles to look astatine here, with implicit 700 keywords to target. The keyword database is present overmuch much relevant.

It’s worthy noting that “Amazon” appears successful the apical keywords successful the supra image, which shows a beardown buying intent connected that level for this peculiar niche. 

In presumption of monetization, you tin usage Amazon Associates. But galore specializer endurance brands person affiliate programs with overmuch higher percentages. 

I person provided a fewer examples below:

Ebikes are a increasing inclination and typically person a higher retail terms than roadworthy bikes. This makes them an charismatic proposition for affiliate marketers, arsenic commissions are high.

For example, if we look astatine the terms of a Trek motorcycle successful the Google ads, we tin spot 1 that retails for astir $7,000. This would mean that you could get ~$280 committee astatine Trek’s 4% committee rate if idiosyncratic bought this merchandise done a nexus connected your website.

Ads connected  Google SERP for "trek electrical  bikes"

Let’s instrumentality a person look astatine this taxable successful Ahrefs to spot what opportunities we tin discover. 

If we plug “ebike” into Keywords Explorer, we spot that its hunt measurement inclination is connected a steadfast upward trajectory.

Keyword overview of "ebike," via Ahrefs' Keywords Explorer

As determination is simply a batch of hunt measurement here, let’s refine our hunt further to uncover much keyword opportunities. 

If a searcher wants to bargain an ebike, they volition apt hunt for the champion ebikes, however 2 models stack up against each other, oregon related questions.

Let’s instrumentality a look astatine these scenarios successful much detail.

To find the “best” searches for ebikes, spell to the Matching terms report, acceptable the Keyword Difficulty (KD) to 0–20, and acceptable the “Include” filter to see “best.” This volition let america to presumption low-KD keywords that incorporate the connection “best.”

Matching presumption     for "ebike" with "Include" filter applied, via Ahrefs' Keywords Explorer

OK, present let’s instrumentality a look astatine the vs. searches. 

To bash this successful Keywords Explorer, participate a fewer ebike brands arsenic seeds, spell to the Matching presumption report, and adhd “vs” to the “Include” filter.

Matching presumption     study  for "lectric, rad power, ride1up" with "Include" filter applied, via Ahrefs' Keywords Explorer

You tin spot from the supra that you tin constitute galore antithetic examination articles comparing assorted models.

Scrolling down the list, I tin spot determination is besides an fantabulous accidental to constitute a examination of Trek vs. Specialized ebikes. 

Detail screenshot of "trek vs specialized ebike" KD and volume, via Ahrefs' Keywords Explorer

You tin standard this by replicating this “vs.” attack for different motorcycle brands.

If we privation to recognize the questions radical are searching for, we tin usage Keywords Explorer to place these as well. 

To bash this, region each filters and click connected the toggle to prime Questions. 

Matching presumption     study  for "ebike" filtered by Questions, via Ahrefs' Keywords Explorer

In presumption of monetization for the ebikes niche, you tin usage show ads oregon spell straight to the manufacturers. For accessories, you tin usage Amazon Associates. 

Examples of immoderate of the higher percent ebike affiliate programs are below:

  • St3ike, 10% commission, 90-day cookie 
  • Trek, 4% commission, 30-day cookie
  • Lectric, 3% commission, 30-day cookie

With 70% of U.S. households owning pets, this is simply a fashionable topic. And if you ain a favored already, past this volition beryllium straightforward for you to write about.

Below is the existent breakdown of favored ownership successful the U.S., according to the 2021–2022 APPA National Pet Owners Survey.

Breakdown of favored  ownership successful  the U.S.

Although it whitethorn look similar a bully thought to constitute astir cats and dogs, these topics person been covered galore times earlier and volition beryllium highly competitive. 

Instead, I’d counsel penning astir lesser-known pets. For example, let’s instrumentality a look astatine “reptile,” which is further down the list.

If we enactment “reptile” into Keywords Explorer, spell to the Matching terms report, and acceptable the KD to 0–20, we tin spot immoderate of the lowest contention keywords to people successful this niche.

Matching presumption     study  for low-KD, reptile-related keywords, via Ahrefs' Keywords Explorer

We tin spot that “reptile basics” has a monthly hunt measurement of 5,000 and 0 KD, which volition beryllium an fantabulous accidental for a niche tract to capitalize connected owed to its precise low KD. 

Another keyword that stands retired present is “reptile terrarium.” Although it has a higher KD than “reptile basics,” it has a higher Traffic Potential.

Details for "reptile terrarium," via Ahrefs' Keywords Explorer

If we click connected the keyword “reptile terrarium” and past scroll down to the bottommost of the page, we tin usage the SERP overview successful Keywords Explorer to spot what the SERP looks similar for this keyword.

SERP overview for "reptile terrarium," via Ahrefs' Keywords Explorer

Although galore of the sites successful the supra database person precocious Domain Rating (DR) scores, we tin spot that the seventh effect has a little DR, which tin mean it’s imaginable for a targeted niche tract to fertile for this keyword connected the SERP.

Let’s instrumentality to the Matching terms study by clicking backmost successful our browser. Let’s past adhd the connection “best” to the “Include” filter to assistance america place immoderate commercialized intent keywords for this topic.

Matching presumption     study  for "reptile" with "Include" filter applied, via Ahrefs' Keywords Explorer

By adding “best” arsenic a qualifier, we tin spot radical are searching for incubators, hygrometers, and different reptile accessories related to this topic—the champion spot is these keywords besides person debased KD scores and decent Traffic Potential.

OK, let’s instrumentality this 1 measurement further present that we person established this is simply a workable niche. 

Let’s ideate you created your tract connected a wider taxable than conscionable reptiles and went for the broader “exotic pets” niche. The vantage of this attack is that determination volition apt beryllium much Traffic Potential and that we won’t bounds our niche tract to conscionable reptiles.

If we adhd “exotic pets” arsenic our effect keyword successful Keywords Explorer and past spell to the Matching terms report, we tin spot a clump of opportunities here: astir 9,000 imaginable keywords we tin target.

Matching presumption     study  for "exotic pets," via Ahrefs' Keywords Explorer

Let’s instrumentality “legal exotic pets” from the supra and excavation deeper into this keyword phrase. 

To bash this, unfastened a caller lawsuit of Keywords Explorer and benignant successful “illegal pets, ineligible pets” successful the hunt bar. Then click connected the Matching terms study and adhd an “Include” filter with the connection “in” in it. 

Matching presumption     study  for "illegal pets, ineligible  pets" with "Include" filter applied, via Ahrefs' Keywords Explorer

Using this hunt method, we tin spot radical are utilizing Google to recognize the legality of definite pets successful antithetic U.S. states. 

As determination are 50 states successful the U.S., this gives you astatine slightest 50 pages of imaginable contented connected “exotic pets” to constitute astir for your niche site.

In presumption of monetization for the pets niche, you tin usage show ads and Amazon Associates. Or if you want, you tin urge vet attraction options, arsenic they volition typically person higher committee rates. 

I person provided immoderate examples of higher commissions wrong the pets niche below:

For example:

In 2021, the NGF reported that determination were much play courses nationwide than Starbucks oregon McDonald’s stores successful the U.S. That’s a batch of golfers—meaning a batch of radical are Googling golf-related questions.

Let’s look astatine however we tin observe these opportunities wrong the play niche utilizing Ahrefs. 

If we plug successful the effect keyword “golf” into Keywords Explorer, spell to the Matching terms report, and deed the Questions toggle, we tin spot conscionable however galore questions golfers are searching for—just implicit 230,000.

Matching presumption     study  for "golf" filtered by Questions, via Ahrefs' Keywords Explorer

Answering these questions and moving show ads is simply a perfectly morganatic mode to physique a niche site. But arsenic there’s nary mode to reply them all, it’s astir apt champion to constrictive our hunt and absorption connected thing much specific.

With 16,000 play courses successful the U.S., 1 imaginable enactment is to make a tract astir the champion play courses.

If we plug the effect keyword “golf course, play courses” into Keywords Explorer, acceptable the KD to 0–20, and adhd an “Include” filter containing the words “best” and “in,” we tin spot galore low-KD searches that we tin capitalize on.

Matching presumption     study  for "golf course, play  courses" with "Include" filters applied, via Ahrefs' Keywords Explorer

It’s apt we’ll pull tens of thousands of monthly visitors to a niche tract astir this alone.

In presumption of monetization, you tin usage Amazon Associates. But to get higher commissions, you should cheque retired the programs below:

According to Statista, successful the U.S. successful 2021, astir 1.85 cardinal acoustic guitars were sold and 1.49 cardinal electrical guitars were sold. This makes the guitar niche charismatic for affiliate marketers.

Let’s instrumentality a person look astatine the guitar niche successful Ahrefs. 

If we participate our effect keyword “guitar” successful Keywords Explorer and acceptable the KD to 0–20, we tin spot determination is overmuch imaginable wrong this niche. In the results, determination are millions of monthly searches for thousands of guitar-related keywords.

Matching presumption     study  for "guitar" with a KD filter isolating the low-difficulty keywords, via Ahrefs' Keywords Explorer

Let’s hone successful connected each the chord-related keywords, arsenic determination look to beryllium 2 examples successful the apical 10 with this peculiar keyword pattern.

We tin isolate these keywords utilizing an “Include” filter containing the connection “chord.”

Matching presumption     study  for "guitar" with "Include" filter and "KD" filter applied, Via Ahrefs' Keywords Explorer

We tin spot determination is simply a goldmine of low-competition informational keywords here. If you privation to grow this thought further, you tin look astatine Google’s People Also Ask questions to springiness you much inspiration to physique retired these topics. 

For example:

PAA effect   for "bm chord," via Google

But what if we privation to constitute much commercially led contented that compares 1 guitar to another?

We tin bash this successful Keywords Explorer by changing our “Include” filter from “chord” to “vs,” which volition let america to spot each the examination queries radical are searching for. 

Matching presumption     study  for "guitar" with "Include" filter applied, via Ahrefs' Keywords Explorer

With this list, we tin spot determination is simply a batch of imaginable to comparison antithetic guitar types against each other. Two of the examples successful the supra representation besides person 0 KD, meaning that these keywords tin perchance beryllium casual to fertile for successful Google.

In presumption of monetization, you tin usage show ads oregon Amazon Associates, which pays a committee of ~3%. For higher commissions, you tin effort the pursuing programs:

Pressure washers whitethorn not beryllium the sexiest niche retired there. But according to grandviewresearch.com, the planetary marketplace is worthy $1.8 billion. 

Let’s commencement by utilizing “pressure washer” arsenic our effect keyword successful Keywords Explorer and caput to the Matching presumption report.

Matching presumption     study  for "pressure washer," via Ahrefs' Keywords Explorer

We tin spot from the supra that determination are galore brands wrong the apical keywords. 

Let’s effort to isolate the marque examination keywords.

If we adhd an “Include” filter successful Keywords Explorer that contains “vs,” we tin spot that determination are implicit a 1000 keywords we tin perchance target.

Matching presumption     study  for "pressure washer" with "Include" filter applied, via Ahrefs' Keywords Explorer

We tin spot that brands diagnostic heavy successful this list, truthful let’s alteration “vs” to “review” successful our “Include” filter to isolate the apical marque reappraisal keywords.

Matching presumption     study  for "pressure washer" with "Include" filter applied, via Ahrefs' Keywords Explorer

We tin spot that a batch of these keywords person debased KD scores nether 10 and besides tenable hunt volumes.

Now let’s accidental we privation to instrumentality a person look astatine the informational searches wrong this niche.

The quickest mode to bash this is to region the “Include” filter and click connected Questions.

Matching presumption     study  for "pressure washer" filtered by Questions, via Ahrefs' Keywords Explorer

Once we person done this, let’s accidental we privation to recognize however galore questions successful this niche person a featured snippet successful Google. We tin bash this by clicking the “SERP features” dropdown, selecting Featured Snippet, and clicking Apply.

Matching presumption     study  for "pressure washer" filtered by featured snippets connected  SERP features, via Ahrefs' Keywords Explorer

For monetization successful this niche, you tin usage Amazon Associates. For higher committee options, you tin try these:

With vinyl grounds income present surpassing CD sales and implicit $1 cardinal of vinyl records sold successful the U.S. successful 2021, it seems that the vinyl grounds has erstwhile again refused to die. 

According to the data from the RIAA, the vinyl records marketplace is acceptable to support expanding successful worth exponentially.

Let’s usage Keywords Explorer to find turntable keyword phrases that see the connection “best” in them.

To bash this, benignant “turntable” into the hunt barroom and adhd the connection “best” to the “Include” filter.

Matching presumption     study  for "turntable" with "Include" filter applied, via Ahrefs' Keywords Explorer

The keyword “best turntable nether 500” seems to bespeak that radical are astir apt searching for turntables “under” galore antithetic terms points. 

To spot whether this is true, let’s adhd “under” to our “Include” filter.

Matching presumption     study  for "turntable" with "Include" filters applied, via Ahrefs' Keywords Explorer

It’s wide from the supra that radical are searching for turntables nether galore antithetic terms points. We tin besides spot that these keywords person KD scores of 6 oregon under. This presents tons of opportunities to fertile for “best” keywords astatine antithetic terms points wrong this niche.

In presumption of monetization, you tin usage Amazon Associates, oregon you tin usage immoderate higher percent affiliate programs:

  • 1 By One, 16% commission, 30-day cookie
  • Gemini, 7% commission, 30-day cookie

Home gym instrumentality became incredibly fashionable during the pandemic. And its popularity has exploded since then. 

According to Statista, the wholesale fittingness instrumentality marketplace is worthy an unthinkable $6.42 billion.

Let’s place immoderate keyword opportunities for this niche successful Keywords Explorer. 

Let’s commencement by utilizing “home gym” arsenic our effect keyword.

Matching presumption     study  for "home gym," via Ahrefs' Keywords Explorer

Using this search, we tin spot implicit 38,000 imaginable keywords to people here.

Let’s hone successful connected the “best” keyword, arsenic it appears doubly successful our list. We tin bash this by adding the connection “best” arsenic an “Include” filter.

Matching presumption     study  for "home gym" with "Include" filter applied, via Ahrefs' Keywords Explorer

We tin present spot the emergence of a “best X for Y” pattern, truthful let’s adhd a 2nd “Include” filter containing the connection “for” to isolate these searches further.

Matching presumption     study  for "home gym" with "Include" filters applied, via Ahrefs' Keywords Explorer

From these 2 “Include” filters, we present person a database of implicit a 1000 keywords we tin usage arsenic inspiration for articles connected our location gym niche site.

We person present successfully isolated the “best X for home gym” searches. Let’s instrumentality a antithetic attack and look astatine 1 of the trends successful the supra database successful much detail. 

We tin spot successful the screenshots supra that the keyword “machine” is simply a recurring taxable with precocious hunt volume. 

The mean terms of a gym instrumentality is apt to beryllium higher than immoderate modular gym equipment, truthful it tin perchance bring successful higher affiliate commissions.

Let’s benignant successful a database of each the gym machines we tin deliberation of, transcript and paste them into Keywords Explorer, spell to the Matching terms report, and adhd “best” to the “Include” filter.

Gym machines database  with "Include" filter applied, via Ahrefs' Keywords Explorer

If we look astatine the wide signifier of searches above, we tin spot 2 cardinal exceptions that basal retired from the wide signifier of searches: “best smith instrumentality exercises” and “best smith instrumentality workouts.” These are some informational searches wherever radical are looking for the champion ways to usage the Smith machine.

Let’s excavation into these searches a spot further utilizing Keywords Explorer

To bash this, we tin adhd “exercise*, workout*” arsenic an “Include” filter. (Remember that adding the asterisks present allows america to hunt for plural and non-plural variations simultaneously.)

Gym machines keyword database  with "Include" filters applied, via Ahrefs' Keywords Explorer

Now we tin spot that we person implicit a 1000 keywords that people chiefly informational queries with low-KD scores.

We tin besides spot that the Smith instrumentality is simply a absorption country for these types of hunt queries, truthful gathering retired a important conception connected this taxable successful your niche tract is astir apt a good idea.

With the location gym niche, you tin monetize it by recommended products you person reviewed. Or you tin urge online idiosyncratic trainers oregon simply usage show ads. 

You tin besides usage Amazon Associates. But if you privation thing with a higher commission, you whitethorn privation to cheque retired the pursuing programs:

According to a study from McKinsey, 87% of employed Americans would enactment flexibly if they could and 58% said they enactment remotely portion of the time.

This means that 92 cardinal radical successful the U.S. volition necessitate supplies to enactment from home. That’s a large marketplace that is hard to ignore. 

Let’s accidental you created a niche tract astir your favourite work-from-home products. What would you review? Wireless headsets? Laptops? 

Let’s look astatine the accidental for these types of products successful Keywords Explorer.

Start by entering “wfh, enactment from home, moving from home” successful the hunt bar. Then spell to the Matching terms study and adhd an “Include” filter containing the connection “best.” 

Matching presumption     study  for enactment    from home–related keywords with "Include" filter applied, via Ahrefs' Keywords Explorer

We tin spot from the supra that the results aren’t 100% focused connected products. So to refine the results further, we tin hone successful connected merchandise searches by adding “for” to the “Include” filter.

Matching presumption     study  for WFH-related keywords with "Include" filters applied, via Ahrefs' Keywords Explorer

Once we person done this, we tin get a bully thought of what products radical privation erstwhile moving from home: headsets/headphones, computers/laptops, and monitors.

Using these “Include” filters successful Ahrefs, we tin rapidly find each the “best X for Y” keywords. These keywords are apt a large starting constituent for a “working from home” themed website.

Let’s excavation into the keyword “headphones” a spot much and look astatine each the Questions surrounding this topic.

Matching presumption     study  for "headphones" filtered by Questions, via Ahrefs' Keywords Explorer

We tin spot that determination is simply a immense accidental to make contented astir however to “pair” antithetic brands of wireless headphones.

Let’s adhd an “Include” filter containing the connection “pair” to isolate phrases that see this keyword. 

Matching presumption     study  for "headphones" with "Include" filter applied, via Ahrefs' Keywords Explorer

We tin spot a batch of low-KD opportunities and implicit 7,000 keywords to make contented astir this azygous topic.

This benignant of contented tin beryllium adjuvant for idiosyncratic who is moving from location for the archetypal clip and is astir to articulation a distant gathering oregon idiosyncratic who has conscionable bought a caller acceptable of wireless headphones.

This niche tin beryllium monetized simply done show ads and Amazon Affiliates. I person provided a fewer different affiliate programme examples below, which you tin usage to monetize your site.

For example:

  • Logitech, 5–10% commission, 30-day cookie
  • Razer, 3–10% commission, 30-day cookie
  • HP, 1% commission, 30-day cookie 

Final thoughts

Finding a large niche isn’t arsenic hard arsenic it seems.

Writing astir a taxable you emotion tin decidedly marque things easier. But you should besides analyse the information cautiously earlier you take your niche—this is wherever Ahrefs tin truly help.

With monetization, you don’t person to instrumentality to conscionable Amazon Associates, AdSense, oregon Ezoic—but these tin beryllium bully places to start. Going straight to the manufacturers volition astir ever gain you a higher committee rate.

I’ve outlined 10 ideas here, but determination are countless different ones retired there. I anticipation this database provides inspiration for your adjacent niche site.

Got much questions? Ping maine on Twitter. 🙂

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