We precocious introduced you to the Agile Marketing Navigator, a flexible model for navigating agile selling for marketers, by marketers successful the article A caller mode to navigate agile marketing. The navigator has 4 large components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, determination are respective sub-pieces for implementation.

In caller articles we covered the Collaborative Planning Workshop and the Launch Cycle. Now we’re going to dive into the past of our 6 Key Practices: Partnering.

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Partnering is astir overlapping work

Years agone successful bundle development, a signifier was started called “pair programming.” This allowed 2 bundle developers to enactment unneurotic connected the aforesaid codification with the conception that 2 heads are amended than one. Pair programming helps bundle developers deliberation much innovatively and rapidly lick analyzable problems.

We created the signifier of Partnering successful a akin way, but successful selling it’s much astir overlapping work. Rather than having a portion of originative enactment afloat developed by a copywriter and past enactment into a design, partnering allows shared knowing of the enactment and originative reasoning from some roles, avoiding silos.

Getting started with partnering

Partnering tin consciousness truly strange, particularly if you enactment astatine an enactment that’s utilized to precise specialized roles. The champion clip to get started successful partnering is astatine the opening of the work. If you’re utilizing this model and are moving successful defined cycles, arsenic soon arsenic the lawsuit communicative is pulled into the rhythm during Cycle Planning and the squad talks astir the work, partnering tin happen.

Partnering tin hap with immoderate 2 oregon adjacent 3 roles, but the astir communal ones are betwixt writers and designers.

Here’s a communicative to exemplify however partnering whitethorn look from commencement to finish:

The squad has conscionable finished Cycle Planning and 1 of the stories owed this rhythm is for a landing leafage astir a caller grooming class. Several squad members are progressive successful getting this landing leafage done, including a writer, a photographer, a decorator and a web programmer. The squad has decided connected what photos the lensman volition sprout and the programmer volition commencement coding towards the extremity of the cycle, truthful they person a coagulated plan. Instead of the writer and decorator moving successful crook arsenic an assembly line, they’ll partner.

The writer (let’s telephone her Suzy) and the decorator (Will) determine to conscionable unneurotic aft the squad has planned its enactment to sermon their Partnering.

Suzy says to Will, “What bash you request from maine to commencement mocking up a design?” Will says, “If you tin springiness maine the headers and approximate connection count, I tin capable successful with fake substance to trial the layout.” Suzy agrees she tin get the headers to him today, he’ll mock up the plan and time they’ll reappraisal it together. After they spot it, Suzy volition proceed penning transcript and flushing retired the design.

Benefits of Partnering

In the supra example, not lone did collaboration assistance them align connected the extremity result, but it besides helped with innovation, moving iteratively (which is what agile is each about) and being capable to determination overmuch faster than waiting for the completion of 1 point and baton handing it disconnected to the adjacent person. 

Think astir your company. Are determination roles that could statesman partnering contiguous to streamline however you work? I’ll stake you tin travel up with a fewer examples of your own.

Opinions expressed successful this nonfiction are those of the impermanent writer and not needfully MarTech. Staff authors are listed here.