Programmatic SEO refers to the instauration of keyword-targeted pages successful an automatic (or adjacent automatic) way.

It provides a mode for companies to make thousands of website pages targeted astatine thousands of keywords—without having to design, write, and people pages manually. Companies similar Zapier, Zillow, and G2 usage programmatic SEO to make millions of pageviews each year.

Programmatic pages are usually created from information successful a database, similar merchandise prices, weather, oregon determination information. To make programmatic contented astatine a ample scale, it helps to beryllium a web developer, but determination are little method ways to larn immoderate of the halfway principles.

We’ll amusement you how.

Programmatic SEO is simply a caller word for an aged idea. If you’ve ever visited Amazon, Yelp, oregon TripAdvisor, you’ve visited a programmatic page. In fact, if a institution offers thousands of products, oregon provides services successful thousands of locations, a programmatic attack to contented instauration is virtually necessary.

But you don’t person to beryllium an ecommerce elephantine to find programmatic contented useful.

Nomadlist’s determination pages

URL: https://nomadlist.com/chiang-mai

Estimated pages: 25,873

Estimated monthly integrated traffic: 41,200

Nomadlist helps aspiring integer nomads enactment retired which countries and cities to visit. The website has thousands of programmatic pages sharing the aforesaid halfway information—like net speeds, mean temperatures, and communal languages—for towns and cities crossed the world. 

Zapier’s app directory

URL: https://zapier.com/apps 

Estimated pages: 800,632

Estimated monthly integrated traffic: 306,000

Zapier is simply a workflow automation instrumentality that connects antithetic bundle products unneurotic (allowing you to automatically prevention caller emails into a Google Sheet, for example). The institution has programmatically created landing pages for each of the thousands of products they integrate with, showing the tools they link to, and the workflows that tin beryllium triggered.

Webflow’s website templates

URL: https://webflow.com/made-in-webflow/website  

Estimated pages: 31,516

Estimated monthly integrated traffic: 27,600

Webflow is simply a no-code website builder. They’ve utilized programmatic SEO to physique unsocial landing pages for thousands of website templates created by their users. Their strategy generates a bully magnitude of traffic, but besides makes it casual for visitors to clone the templates and go a Webflow user. 

Wise’s currency conversion pages

URL: https://wise.com/us/currency-converter/ 

Estimated pages: 14,888

Estimated monthly integrated traffic: 4,667,719

Wise connection planetary banking services, including currency conversion. They make millions of monthly pageviews by programmatically creating landing pages to assistance users person betwixt antithetic currencies—from US Dollars to Indian Rupees, from Indian Rupees to Mexican Pesos, and truthful on. Virtually each currency brace has its ain unsocial page.

Before you get excessively excited astir the imaginable of publishing thousands of pages, it’s worthy considering the words of Google’s John Mueller: “Programmatic SEO is often a fancy banner for spam.”

Any institution that publishes a immense fig of precise akin pages runs the hazard of creating thin content: contented that offers small to nary worth to the extremity user. Like immoderate different page, programmatic contented needs to fulfill idiosyncratic intent (and not interruption Google’s spam policies).

If you’re wondering what sets “good” programmatic contented isolated from bad, the reply often boils down to data and relevancy.

Sites similar Wise and Zapier tin make millions of pageviews from programmatic contented mostly due to the fact that they connection good, product-relevant information successful a format that’s utile to the reader:

• Wise’s currency conversion pages besides see humanities conversion complaint data, complaint comparisons with different banks, and the quality to really send wealth using Wise.
• Zapier’s app pages are much than basal lists of tools: they amusement dozens of utile workflows and let the scholar to really set them up for themselves.

Today, it’s technically imaginable to make immense numbers of website pages with small much than a ChatGPT subscription, a Google Sheet, and a elemental publication (which ChatGPT tin adjacent assistance you to write). But conscionable due to the fact that you can, theoretically, enactment contented instauration connected autopilot, it doesn’t mean that bully results volition follow.

This benignant of bladed contented isn’t apt to make meaningful postulation for a sustained play of time. Relevant, unsocial information is usually what makes the quality betwixt adjuvant contented and spam.

True programmatic contented instauration tin get precise complicated, precise quickly. Thousands (even millions) of information points request to beryllium sourced, synced, and updated. Thousands of URLs request to beryllium indexed, and thousands of interior links request to beryllium built. To make thing similar Wise oregon Zapier person built, you request developers.

But not each programmatic task has to beryllium rather truthful complicated. You tin pull plentifulness of postulation with conscionable a fewer 100 oregon a fewer 1000 pages.

Here’s a elemental no-code process to get started with programmatic SEO. It volition assistance you place large keywords for programmatic SEO, automatically physique prototype pages, and adjacent pass much efficaciously with the developers who’ll bring your imaginativeness to life.

1. Find keywords that scale

Programmatic contented works by targeting thousands of akin keywords with 1 basal leafage template. So to get started, you request to find applicable keywords that person hundreds (or adjacent thousands) of akin variations.

Start by entering your effect keywords into Ahrefs’ Keywords Explorer. For a idiosyncratic concern website, you mightiness usage presumption similar debt management, outgo of living and expense tracking. Then grow your database of imaginable keywords by selecting the Matching Terms report:

If you’re not assured successful your quality to fertile for high-competition keywords, it tin beryllium utile to filter your results by mounting the Keyword Difficulty to <20 and the DR of top-ranking sites to <30. This volition amusement keywords that astir websites could fertile for—even those without tons of backlinks:

Browse done the keyword database and look for patterns successful the keywords. In this case, galore of the “cost of living” keywords notation a peculiar location:

To location successful connected conscionable these types of keywords, we tin usage the Include filter to amusement each keywords that see “cost of surviving in”:

Looking astatine this example, we’ve recovered 1,143 keywords with a combined monthly hunt measurement of 122,000. Successfully ranking for adjacent a fewer twelve of these presumption could make important postulation for your website.

These keywords are cleanable for programmatic SEO. The benignant of contented that would champion assistance idiosyncratic searching for “cost of surviving successful arizona” is apt to beryllium precise akin to the benignant of contented that would assistance idiosyncratic searching for “cost of surviving successful california.”

The information connected each leafage would request to beryllium different, but the operation and main ideas would beryllium the same.

2. Check hunt intent

Next, you request to enactment retired what benignant of contented would assistance radical searching for these keywords. If you look astatine the SERP for a fewer of your “cost of living” keywords, galore of the hunt results incorporate the aforesaid types of information:

• A outgo of surviving people connected a 0–100 scale
• Comparisons with adjacent states
• Typical costs for large expenses similar property, food, and healthcare

These information points springiness america an thought of the benignant of accusation required to conscionable the searcher’s intent. Searchers privation a mode to rapidly comparison outgo of surviving betwixt states, and beyond that, to spot however those costs interruption retired crossed halfway categories.

For your programmatic content, you should astir apt see these information points connected every page.

3. Find applicable data

Next, you request to root that data. There are 3 types of information you person astatine our disposal:

• Proprietary data: archetypal information that is unsocial to you, your company, oregon your product. This is the astir desirable information type: you tin supply accusation nary 1 else has.
• Public data: publicly disposable information that is licensed for commercialized use. This is usually the easiest information to find, but that means that different companies whitethorn beryllium utilizing it successful a akin context.
• Scraped data: data extracted from websites utilizing web scraping tools. This tin beryllium utile but whitethorn present issues with copyright.

Looking astatine the hunt results for these keywords, galore of the top-ranking articles incorporate information from the aforesaid nationalist information source: the Cost of Living Index published by the Council for Community and Economic Research. It’s apt that you’ll beryllium capable to usage this aforesaid information successful your programmatic content.

If you privation to spell a measurement further, you could see adding caller information that different top-ranking articles don’t have. Sites similar Kaggle supply information sets for usage successful grooming AI and instrumentality learning models, but they tin besides supply other information points for your content.

Run a speedy hunt for “cost of living” connected Kaggle, and respective utile information sets appear. You tin bid by property to find caller information that different companies are improbable to be using:

Armed with your information sources, you tin harvester each of your desired information points unneurotic successful a azygous place.

4. Build your pages

Next, you request to representation your information sources to applicable parts of your page. At this point, it would beryllium adjuvant to enlist a web developer—but we’ll amusement a simplified illustration utilizing Google Sheets arsenic a basal database.

In the archetypal tab of the spreadsheet, we person our keyword data, which you tin usage to physique leafage titles and URLs. In the adjacent tab, we person our outgo of surviving data.

Based connected our intent analysis, we privation each leafage to see 3 “buckets” of information:

• Cost of surviving score
• Comparison with different US states
• Breakdown of costs crossed cardinal categories

So successful the 3rd tab, we’ve created a look that pulls applicable information from our antithetic sheets into a elemental leafage template.

This assemblage transcript correctly references information from the outgo of surviving sheet, showing the outgo of surviving score, ranking it comparative to the different 49 states, determining whether a authorities is cheap, mid-priced, oregon expensive, and sharing outgo indices crossed six large categories.

If you adhd further states to the database by dragging down the look successful file A, caller URLs, leafage titles, and assemblage transcript are automatically generated. By combining your information sources with a azygous leafage template, you tin make 50 antithetic pages with the resistance of a mouse.

Crucially, the contented we’ve generated present is the explanation of “thin”, containing tons of duplicated substance and non-original data. But if you were to adhd unsocial data, make adjuvant information visualizations, and supply unsocial written context, past these pages mightiness basal a warring accidental astatine helping readers and ranking for their people keywords.

5. Publish contented to your website

The last measurement is to people your recently created contented to your website. Depending connected the contented absorption strategy you use, determination are a fewer no-code tools that tin assistance with this process:

• If you already usage WordPress for your website, effort WP All Import.
• If you usage Webflow CMS, acceptable up a Zapier integration to link to your spreadsheet.
• If you privation to physique a website consecutive from your spreadsheet, effort Softr.

Once configured, each of these tools volition automatically people a caller website leafage whenever a caller enactment of information is added to your spreadsheet.

Final thoughts

Programmatic SEO is not wealth for nothing. Managing information and pages astatine ample scales is deceptively complicated. In bid for your contented to rank—and really assistance people—you’ll request relevant, absorbing information to share. (And it helps to beryllium a web developer.)

But the operation of “scalable” keywords and large information is simply a unit to beryllium reckoned with. With a small know-how, it’s imaginable to make thousands (even millions) of pageviews from a azygous leafage template. Pretty cool.