Quality SEO contented keeps readers glued to the page.

The key?

Producing contented that satisfies some hunt intent and idiosyncratic experience.

But astir SEO contented fails to bash this. The absorption is connected on-page optimizations portion ignoring what really keeps readers engaged.

In this guide, you’ll larn however to usage my QRIES model to:

• Create contented that people aligns with Google’s prime standards
• Build authorization that people attracts backlinks
• Scale prime contented production

First, a refresher connected however Google assesses contented quality.

How Google (Probably) Evaluates Content Quality

Google tin spot which contented holds visitors by tracking user behavior. That means Google knows however agelong visitors enactment connected a page, however overmuch they scroll, and whether they research much of the site.

When users bash these things, it suggests the contented successfully holds their attention. And erstwhile that happens, it tin enactment arsenic a awesome to Google that the contented is applicable and helpful.

This successful crook tin pb to higher rankings, much traffic, and much conversions.

But however bash you make contented that users emotion and privation to devour much of?

For starters, we tin usage Google’s E-E-A-T guidelines to constituent america successful the close direction. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.

While not a circumstantial ranking factor (and not the lone happening to see erstwhile creating high-quality content), Google uses E-E-A-T arsenic a model to measure contented quality.

Let’s rapidly spell implicit these guidelines:

• Experience means the contented should beryllium created by idiosyncratic who genuinely understands the taxable firsthand
• Expertise means the creator should beryllium a taxable substance adept with in-depth cognition of the topic
• Authoritativeness reflects the estimation and credibility of the root (creator oregon website)
• Trustworthiness assesses whether the accusation is reliable and close and whether the website is harmless and reputable

When users find adept accusation and consciousness assured that it’s accurate, they’re much apt to spot it (and the website it’s on).

And the much they spot the content, the much clip they walk consuming it. As radical usually privation to perceive what existent experts person to say.

In the end, it’s a cycle.

The much your contented aligns with Google’s prime guidelines, the much it’s apt to fulfill users. And the much it does that, the much apt you are to fertile precocious successful the hunt motor results pages (SERPs).

How to Use the QRIES Framework to Create Quality SEO Content

While E-E-A-T tells you what you request to person successful each nonfiction to fertile well, QRIES tells you how to bash it.

Think of QRIES arsenic E-E-A-T successful practice, due to the fact that it translates the vague prime guidelines into a much applicable checklist.

QRIES stands for:

• Quotes
• Research
• Images
• Examples
• Statistics

This model helps standardize contented quality. And it makes it easier for writers to retrieve which elements each portion of contented needs to contain.

Let’s sermon however you tin travel this model to make better-quality SEO content.

Q: Use Expert Quotes successful Your Content

By integrating adept voices into your content, you not lone align it with E-E-A-T guidelines. But you besides make a much engaging acquisition for your audience.

For starters, you’re signaling to Google that your accusation is authoritative and trustworthy. After all, it’s backed by credible voices.

This besides gives the content that the contented is well-researched and that you considered aggregate perspectives. Readers don’t person to instrumentality conscionable your connection for it, due to the fact that present you person different applicable radical agreeing with your statements.

Plus, adept quotes tin interruption up dense contented sections. Making them much absorbing and easier to read.

So they besides play a relation successful contented idiosyncratic acquisition (UX), providing ocular breaks and keeping your reader’s attention.

There are 2 superior ways to root adept quotes:

1. Conducting interviews
2. Finding existing worldly online

While interviews tin springiness you unsocial insights and tailor-made responses, they’re often time-consuming and hard to scale. Especially if you’re moving connected a ample measurement of content.

But there’s a mode to compromise betwixt doing 1:1 interviews and searching for existing quotes connected the internet.

How?

By utilizing platforms that specialize successful connecting contented creators with taxable substance experts (SMEs).

Nowadays, determination are plentifulness of specified platforms, for example:

• Leaps
• Featured
• Connectively (formerly HARO)

They tin beryllium utile and assistance you standard getting SME insights—but usage them with caution.

These platforms besides thin to beryllium (over)used by selling teams, not providing you entree to the experts themselves.

So you mightiness get a batch of responses for your question, but you’ll person to sift done the sound to find a fistful of truly valuable insights from existent experts.

That’s wherefore utilizing snippets from antecedently published adept interviews arsenic quotes is simply a much scalable and effectual approach.

In this case, you simply leverage worldly already shared publicly, tapping into adept opinions without having to behaviour the interviews yourself.

That’s precisely the attack we usage a batch astatine our bureau due to the fact that it’s easy, fast, and scalable.

Industry magazines are a large spot to commencement uncovering these quotes, arsenic they often diagnostic interviews with apical professionals.

You tin besides find experts sharing their opinions connected societal media, particularly connected LinkedIn oregon Twitter.

But if you privation to instrumentality things a measurement further, effort podcasts and YouTube videos.

Many experts talk astatine magnitude connected applicable issues successful these formats, offering you a treasure trove of imaginable quotes you tin integrate into your content. (And your competitors are little apt to beryllium taking the clip to find these kinds of quotes.)

No substance however you find your quotes, conscionable marque definite to decently property these sources to support credibility.

Overall, utilizing adept quotes adds different furniture of penetration to your content.

Instead of conscionable proceeding 1 dependable (yours), readers payment from the cognition and perspectives of assorted applicable figures successful the field.

R: Base Your Information connected Research

Without in-depth research, you can’t supply close information. Especially if you don’t cognize the taxable wrong out.

Only done extended probe volition you get a afloat representation of the taxable matter. Then, your nonfiction volition basal retired from the remainder due to the fact that it doesn’t conscionable scratch the aboveground of the topic.

Instead, it goes deeper and offers nuggets of utile accusation not disposable elsewhere.

When you bash that, you fulfill some the Expertise and Trust portions of the E-E-A-T guidelines.

To go bully astatine research, recognize that determination are 2 main types: accelerated and slow.

Knowing erstwhile to use each method volition prevention you plentifulness of clip and pb to amended results.

When you archetypal commencement getting to cognize a caller topic, usage accelerated research. This is simply a surface-level method, wherever you’re opening aggregate tabs and scanning the contented rapidly to place the pages with the astir utile information.

Basically, you’re sifting done ungraded to find nuggets of gold. And determination volition apt beryllium a batch of dirt.

Once you’ve identified a fewer high-quality sources worthy exploring further, dive deeper into them (with dilatory research), speechmaking cautiously to extract invaluable insights.

That’s however you screen much crushed without feeling overwhelmed.

But don’t bounds yourself to 1 format of probe materials.

Reading blog posts should beryllium conscionable the archetypal step—look for interviews, ticker applicable YouTube videos, and, if possible, work books connected the subject.

Shallow probe leads to shallow content, which readers (and Google) volition rapidly notice. This benignant of thorough probe gives your contented a richness that generic posts can’t match.

Pro tip: To beryllium capable to make well-researched content, use the 80:20 rule.

Spend 80% of your clip diving heavy into the taxable and lone 20% connected the existent writing.

Many deliberation penning is the harder part, but it’s often the opposite.

Why?

Because erstwhile you’ve thoroughly researched and understood the topic, past penning becomes faster and easier.

You person each the accusation already successful your caput (or successful your notes). At that point, it’s conscionable a substance of however rapidly you tin benignant and signifier it.

But words aren’t the lone constituent of high-quality content.

I: Use Engaging Images and Other Visuals

Many blog posts written by taxable substance experts don’t fertile good connected Google contempt being afloat of invaluable insights. (And contempt seemingly ticking the E-E-A-T boxes.)

Why?

Because prime isn’t conscionable astir the accusation itself. It’s besides astir how you contiguous the information.

You could person the astir insightful portion successful the world. But if you present the accusation successful a adust mode that fails to prosecute users, they won’t enactment with it for long.

The bottommost line: however you present, laic out, and connection the contented is often conscionable arsenic captious arsenic the cognition you share.

And that is precisely wherever images tin assistance you out.

They don’t conscionable assistance radical retrieve things much effectively—they besides drawback attraction and connection intelligence breaks from speechmaking long-form content. Making a portion of contented overmuch much digestible.

Images tin promote readers to walk much clip connected the page, boosting your engagement metrics and perchance starring to higher conversion rates.

However, this lone happens erstwhile the images truly adhd worth to the content.

There’s a large quality betwixt contextual visuals and purely aesthetic oregon decorative ones.

To unlock the existent imaginable of images, marque definite they complement the substance and amusement what you’ve written astir successful action, specified as:

• Charts to explicate data
• Diagrams to interruption down analyzable ideas
• Screenshots to show however a instrumentality works

Stock photos that are lone loosely related to the taxable mightiness look nice. But they typically neglect to amended the reader’s knowing of the topic.

You don’t request nonrecreational designers to level up your contented with customized visuals. You tin conscionable usage pre-made templates, tweak the colors and fonts to lucifer your brand, and rearrange the elements arsenic needed.

You tin bash this with a instrumentality similar Canva.

But representation instauration is lone portion of the equation: placement matters too.

Good places to see images and graphics include:

• Within ample sections of substance to interruption up the paragraphs
• Following a measurement successful a process to amusement however it’s done
• When you’re discussing examples

By doing this, you’ll supply earthy ocular breaks for readers and assistance them process the accusation better.

(Like we person done successful this blog post.)

E: Add Examples and Storytelling

One of the astir almighty ways to amended the prime of your SEO contented is by incorporating real-world examples and storytelling.

When you weave facts into a communicative oregon link them to a applicable usage case, you make thing much memorable and engaging for the reader. (Even amended if it’s an illustration oregon communicative from your ain experience.)

This tin summation the clip users walk connected the leafage (or dwell time). And it besides makes the accusation stick.

This attack allows readers to spot however the accusation fits into their world, making it easier for them to link emotionally with what you’re saying. (And to recognize wherefore it’s utile for them to know.)

Stories rooted successful real-world examples show credibility due to the fact that they amusement the concepts that you’re discussing are grounded successful world and person been applied successful existent scenarios.

Bonus points if you’ve applied them successful your ain beingness oregon work.

And that perfectly aligns with Google’s E-E-A-T guidelines. In particular, the all-important Trust part.

So, wherever bash you find these stories?

With a spot of research, you tin uncover compelling stories anywhere. From quality articles and interviews to societal media posts and podcasts.

When utilizing Google, adhd “examples,” “case studies,” “horror stories,” oregon occurrence stories” to your hunt queries to find those stories.

Learning however to find stories rapidly lets you use this strategy astatine scale. Making your contented richer and much engaging without importantly expanding your accumulation time.

S: Back Up Your Claims with Statistics

While storytelling is powerful, information plays an arsenic important relation successful making your contented high-quality.

When you enactment your claims with statistics, you alteration vague assertions into verifiable facts. Which adds credibility to your message.

Both readers and hunt engines admit that.

Plus, conscionable by linking to authoritative and applicable websites, you’re signaling to users and Google that your contented is well-researched and reliable. This is important for demonstrating your content’s alignment with E-E-A-T guidelines.

Statistics besides connection a secondary benefit: you tin easy alteration them into visuals.

Below is an illustration that presents the fact, past supports it with a statistic. Then, the writer turned the numbers into a graph to reenforce the constituent visually.

And here’s the champion part: different radical emotion citing data-rich content. Which means you tin pull backlinks organically, without actively trying to physique them.

We tin spot an illustration of that below, wherever 1 of our clients’ sites picked up a batch of backlinks for assorted antithetic statistic wrong the aforesaid portion of content:

In the end, this creates a snowball effect: your contented becomes much credible with data, much engaging with information visualizations, and starts earning much backlinks.

This tin pb to higher rankings, and the rhythm continues.

Grow Your Online Presence with Quality SEO Content

You tin commencement applying the QRIES model to immoderate portion of contented to amended its SEO and wide quality.

But putting it each unneurotic inactive requires large penning skills.

Check retired our guide to contented writing to find retired however to blend what you’ve learned present with penning that engages and converts.

The station Quality SEO Content: The QRIES Approach for Better Rankings appeared archetypal connected Backlinko.