Rebecca Minkoff

We interviewed Rebecca Minkoff due to the fact that we deliberation you'll similar her picks. The products featured are from Rebecca's brand. E! whitethorn get a committee if you acquisition thing done our links. Learn more.

As Rebecca Minkoff celebrates the 20th day of her eponymous brand, she's taking a infinitesimal to bespeak connected the journey that started with the iconic Morning After Bag. From its humble beginnings to becoming a staple successful women's wardrobes, the container has seen evolving trends but remains a awesome of empowerment and milestones successful her customers’ lives.

"It feels similar I’ve lived truthful galore lifetimes wrong the 20 years, but past astatine the aforesaid time, I consciousness similar we’re conscionable getting started," Rebecca shares successful exclusive E! interview, emphasizing however the container continues to resonate with busy, on-the-go women juggling careers, family, and everything successful between.

The Real Housewives of New York City newcomer reflects connected cardinal memories and the stories down her designs, from spotting her archetypal container successful the chaotic to proceeding from customers who bought her creations during pivotal beingness moments. "It’s chill to spot moms and daughters sharing stories—the daughters getting their archetypal decorator bag, portion the moms are inactive fans."

As she discusses the improvement of her M.A.B. collection and the inspiration she draws from her customers, Rebecca reveals that listening to her shoppers has been integral to her brand’s success. With 2 decades down her, she remains committed to designing pieces that talk to the modern woman’s needs, style, and story.

E!: Tell maine astir coming up with the Morning After Bag conception and however it propelled the individuality of the marque for 20 years.
RM: It feels similar I've lived truthful galore lifetimes wrong 20 years. At the aforesaid time, we're conscionable getting started. The container and what it symbolizes is inactive applicable for each woman. As a brand, we're ever talking to a pistillate who's aspiring to unrecorded successful an municipality city, looking for emotion and entrepreneurship, oregon being a self-starter, and the handbag is simply a truly applicable portion of her story.

Obviously, trends change. The bags that we're coming retired with arsenic portion of our 20th day are much what a pistillate would transportation today. What's a girl's greeting aft container look similar today? 

Now, nostalgia is successful and radical are truly excited astir what was fashionable 20 years ago.

E!: Are determination immoderate memorable stories oregon experiences from customers that clasp a peculiar spot successful your heart
RM: I've had women travel up to maine sharing, “I conscionable bought your archetypal container aft I got my archetypal job, oregon I was going to my archetypal interrogation and I bought your bag, oregon I got a divorce." 

Now, I'm seeing moms and daughters due to the fact that my archetypal assemblage was a millennial. Their daughters privation in. It's chill to spot that moms and daughters are sharing antithetic stories, right? The girl is getting her archetypal decorator bag, and her ma is evidently inactive a instrumentality of the brand, and carrying it arsenic well.

E!: What are immoderate challenges you faced gathering your brand?
RM: As a designer, I hated erstwhile I looked astatine different brands, and aft 3 months, those bags felt old. I ne'er wanted a pistillate to consciousness that mode astir my bag. 

The situation became designing thing that's not known for its logo oregon its large plaque, but that women inactive tin admit and person thing iconic. Coming up with that doesn't hap overnight. We've developed elements that embody the look of a Rebecca Minkoff bag: the canine hook, studs, zippers, and crosslocking functionality.

E!: It's wide however overmuch you attraction astir your customers and what's important to them.
RM: For sure. And I deliberation she knows that I'm listening, right? She knows that I'm successful the DMs, responding, watching and reading. She thinks, “If I archer her something, she's really going to bash it.”

If you privation to bash much RHONY-inspired shopping, you'll emotion these wardrobe hacks from Brynn Whitfield.