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RHONY alum Bethenny Frankel filed a people enactment suit against TikTok connected behalf of contented creators experiencing an alleged misusage of image.
Bethenny Frankel Says "RHONY" Can Be Used for Good
Bethenny Frankel wants to instrumentality TikTok to court.
The Real Housewives of New York City alum is suing TikTok implicit ads that allegedly utilized her representation and likeness to merchantability counterfeit products with her permission, according to court documents filed connected Oct. 6 and obtained by E! News.
In the people enactment lawsuit, Frankel argues that her "reputation and brand" is being "damaged and tarnished" done the unauthorized marketing. She said her demands to TikTok to region specified ads person been ignored by the societal media platform.
Per the suit, "In 1 lawsuit erstwhile Ms. Frankel posted a video informing consumers of the unauthorized and amerciable usage of her persona to merchantability counterfeit goods—with the intent to pass consumers of the deception—TikTok, ironically, removed Ms. Frankel's contented arsenic 'abusive.'"
E! News has reached retired to TikTok for remark and has not heard back.
In a property merchandise from her instrumentality steadfast obtained by E! News, Frankel said that she's travel to larn that issues of alleged misuse of representation and likeness is simply a "widespread contented affecting creators of each sizes crossed the space," truthful she filed connected behalf of different contented creators arsenic well.
"It's unacceptable," the 51-year-old said. "I privation to beryllium a dependable for alteration and usage my level to make a displacement successful the industry."
She continued, "TikTok ads are getting millions-upon-millions of views—exponentially much than TV—and yet it's the Wild West of advertising. There is little-to-no effort made to modulate and constabulary that content, and we're going to alteration that."
According to the tribunal documents, Frankel has "suffered important wounded and irreparable harm" arsenic a effect of the ads. This has allegedly included people raising accusations that Frankel "sold out" and was "hocking" counterfeit items. The suit besides states that Frankel has ne'er been compensated for the usage of her likeness successful those ads.
Image Press Agency/NurPhoto/Shutterstock
Her instrumentality firm's property merchandise acknowledged that TikTok has "taken immoderate steps to forestall the fake videos from being posted," but said it is isn't capable capable arsenic "the alleged harm caused to Ms.Frankel's estimation is irreparable."
She's seeking compensatory damages and asking TikTok to make a argumentation alteration called #BethennysContentClause that would forestall creators' contented from being misused and misrepresented, per her instrumentality firm's property release.
Her lawyers added successful a statement, "Our extremity is to clasp TikTok accountable and guarantee they instrumentality steps to forestall this from happening again."
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