Rich snippets (also known arsenic affluent results) are hunt results pulled from codification called schema markup. They supply other accusation beyond the modular “blue link,” which helps get much clicks to your content.

Rich snippets aren’t a Google ranking factor, but they tin marque your website’s hunt results basal retired from the crowd.

So what precisely are affluent snippets, however are they antithetic from different SERP features, and however tin you get them to amusement for your site?

Rich snippets, affluent results, and SERP features are sometimes utilized interchangeably by SEOs, which tin origin confusion. 

So what are the differences? 

• Rich snippets – Google’s glossary states that rich snippets are present known arsenic affluent results. 
• Rich results – Google says affluent results tin see carousels, images, oregon different non-textual elements and that they are experiences that spell beyond the modular blue link.
• SERP features – Provide further and related accusation connected the hunt query. Examples see the section pack, videos, and the cognition panel.

Google supports different types of affluent results wrong its hunt results. Let’s instrumentality a look astatine immoderate of the astir fashionable types.

Review

One of the astir salient examples of affluent snippets is the Review snippet, which adds a yellowish prima standing to the hunt results with further accusation astir the reviews.

Here’s an illustration of what a Review snippet tin look like, with the snippets highlighted.

Review snippets tin look for the pursuing contented types:

• Book
• Course
• Event
• How-to
• Local concern (for sites that seizure reviews astir different section businesses)
• Movie
• Product
• Recipe
• Software app

Product

Product affluent snippets are utile if you person an e-commerce website. They supply much accusation to your imaginable customers astir your products—like whether the merchandise is presently successful stock, its shipping information, and its price.

Here’s an illustration of what a Product snippet effect tin look similar successful the hunt results, with the snippets highlighted.

Recipe

Recipe affluent snippets springiness much accusation astir the look connected the page, specified arsenic however agelong it takes to prepare, its ingredients, and reviews.

Here’s an illustration of what a look effect tin look similar successful Google successful the Recipes carousel.

Event

Event snippets item the day and determination of your events. They’re utile if you person ticketed events similar concerts or shows.

Here’s an illustration of an Event snippet.

To beryllium eligible for affluent snippets, you’ll request to adhd schema markup to your pages and guarantee you travel Google’s structured information guidelines. 

But earlier attempting to adhd the code, cheque whether your CMS has added it already. 

To bash this, caput to a leafage wherever you deliberation determination should beryllium markup, unfastened up Ahrefs’ SEO Toolbar, and spell to the “Structured data” tab.

If there’s nary structured information connected the page, you’ll get a connection that looks similar the one below.

You tin double-check this by moving a leafage done the Rich Results Test tool. 

If nary markup is contiguous connected the page, the affluent results trial volition show the connection “No items detected.”

Assuming determination are nary affluent results detected, you’re harmless to adhd the code. 

Here’s however you do it.

1. Generate the code

If you usage a fashionable contented absorption strategy (CMS) similar WordPress, adding schema to your website is arsenic casual arsenic installing a schema plugin similar this one. 

If you already usage a plugin similar Rank Math, you tin usage its guide to make and customize your schema. 

If you don’t usage 1 of the much fashionable CMSes, you whitethorn person to make the codification yourself.

I’m utilizing Merkle’s Schema Markup Generator to make Product schema markup. But you tin usage Google’s Structured Data Markup Helper oregon adjacent ChatGPT as well. 

To make the code, simply capable retired the prompts from the tool.

Once you’ve finished, transcript the JSON-LD code; this is the codification format Google recommends for schema markup.

2. Check and validate the markup

Once you’ve generated the code, it’s conscionable a substance of checking if it’s valid. If it’s not valid, your leafage won’t beryllium eligible for affluent results. 

If you generated your codification with a plugin oregon done your CMS, you tin cheque it by:

• Opening the SEO Toolbar connected the leafage you privation to check.
• Going to the Structured information tab.
• Clicking connected Validate and past the Rich Results Test.

Clicking this volition instrumentality you to Google’s Rich Results Test. If it’s valid, you’ll spot a green tick. 

Once you’ve confirmed it’s contiguous and valid, you tin skip to measurement #3 below. 

If you’ve manually added your schema code, you’ll request to marque 2 checks:

• Check the codification is valid earlier you instrumentality it
• Check the codification is valid aft it’s added to your website

To spot if your codification snippet is valid, prime “Code” connected the Rich Results Test and paste your codification snippet in.

If it’s valid, you’ll spot a greenish tick look nether the subheadings “Detected items.”

Once you’ve validated your code, you tin upload it to your website. Add it to the <head> oregon <body> of your website. Google has confirmed either is fine.

Once the codification is added, you tin tally the leafage URL done the Rich Results Test to double-check it’s valid on-site.

This time, prime “URL,” and participate a URL you privation to test.

If it’s valid, you’ll spot a green tick.

3. Monitor marked-up pages for show and errors utilizing Ahrefs

There are 2 reasons monitoring your marked-up pages is important:

• Websites interruption easily – Even if your codification is valid connected time #1, it tin interruption aboriginal on. There whitethorn beryllium codification connected different pages that isn’t valid as well.
• Existing codification whitethorn beryllium invalid – Old schema markup whitethorn beryllium invalid and request fixing.

The champion mode to tally a cheque is by utilizing Ahrefs’ Site Audit—you tin entree this for escaped utilizing Ahrefs Webmaster Tools.

Here’s however to cheque your website.

Once you’ve tally your audit, caput to the All issues study successful Site Audit. If determination are structured information issues, you’ll spot a connection similar the one below.

Clicking connected this contented volition amusement each structured data issues connected your website. There are 1,332 results successful this example. I prioritize fixes for pages by sorting “Organic traffic” from precocious to low. 

To bash this, click connected the “Organic traffic” header, past click “View issues” successful the “Structured information issues” file to get much details about it.

Although you tin cheque affluent results presumption utilizing Google Search Console (GSC), the vantage of utilizing Site Audit is that you tin find and diagnose invalid schema codification earlier it gets picked up by Google by scheduling regular crawls.

That way, erstwhile you spell to GSC, you’ll spot thing but greenish “Valid items” that are eligible for Google’s affluent results, arsenic you’ve already fixed immoderate invalid code.

Final thoughts

Rich snippets often get much clicks than accepted “blue link” results. But whether they’re worthy implementing for your website depends connected the benignant of contented you have.

You don’t request to beryllium a coding adept to get affluent snippets for your website—but it takes immoderate enactment to get started. Even erstwhile everything is acceptable up, there’s no guarantee they’ll show. Tools similar Ahrefs’ Site Audit are adjuvant here, arsenic they tin assistance you validate and show your code.