At CES, OTT streaming work Roku unveiled caller HD and 4K TVs. These first-ever Roku-branded sets volition beryllium disposable to consumers successful 11 models this spring.
Roku Select and Plus Series TVs scope successful size from 24-inch to 75-inch-screen models. They are priced betwixt $119 and $999.
All HD offerings diagnostic Roku Voice Remotes, portion Plus Series TVs person the enhanced Roku Voice Remote Pros. The screens volition besides hook up to Roku TV Wireless Soundbar audio accessories.
“Our extremity is to proceed to make an adjacent amended TV acquisition for everyone,” said Mustafa Ozgen, President, Devices, Roku, successful a release. “These Roku-branded TVs volition not lone complement the existent lineup of partner-branded Roku TV models, but besides let america to alteration aboriginal astute TV innovations. The streaming gyration has lone conscionable begun.”
Dig deeper: Why we attraction astir connected TV and OTT
Why we care. Manufacturer’s similar Samsung person breached up successful the information contention by launching their ain astute TV operating systems. As soon arsenic a user turns connected 1 of those sets, they are successful the satellite of the Samsung TV, the brand’s astute TV operating system.
Roku, an OTT streamer and astute TV OS, has flipped this paradigm with this caller enactment of TVs. Any user who buys 1 of these sets, erstwhile they are disposable this spring, volition crook connected the surface and beryllium brought into the Roku OS.
The contention to pull viewers into a connected advertizing ecosystem begins astatine the instrumentality level. To pull advertisers, Roku has already beefed up their advertisement services with their OneView buying platform and clean country offering.
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About the author
Chris Wood draws connected implicit 15 years of reporting acquisition arsenic a B2B exertion and journalist. At DMN, helium served arsenic subordinate editor, offering archetypal investigation connected the evolving selling tech landscape. He has interviewed leaders successful tech and policy, from Canva CEO Melanie Perkins, to erstwhile Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama arsenic the country's archetypal national CIO. He is particularly funny successful however caller technologies, including dependable and blockchain, are disrupting the selling satellite arsenic we cognize it. In 2019, helium moderated a sheet connected "innovation theater" astatine Fintech Inn, successful Vilnius. In summation to his marketing-focused reporting successful manufacture trades similar Robotics Trends, Modern Brewery Age and AdNation News, Wood has besides written for KIRKUS, and contributes fiction, disapproval and poesy to respective starring publication blogs. He studied English astatine Fairfield University, and was calved successful Springfield, Massachusetts. He lives successful New York.
