Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt done their Discord community.
Samsung launched their Discord community, oregon server, successful June. Earlier this year, they besides opened a beingness connected Decentraland called Samsung 837X, and that spot volition big virtual events passim the week.
By connecting aggregate metaverse touchpoints to different bequest integer channels similar Samsung.com, the marque shows however these emerging experiences tin bring younger consumers into accepted autumn income events.
Read next: 4 cardinal strategies for NFT marque launches
Hunt for clues. Brand fans volition beryllium fixed a bid of 3 questions connected Samsung’s Discord server. They volition find the answers to the questions determination connected Samsung.com oregon Discord.
When that portion of the crippled is complete, Discord users volition past taxable their MetaMask wallet code connected Discord for a accidental to triumph an NFT worthy up to $500 successful discounts connected Samsung products.
NFTs and prizes. Participants volition person until 5pm ET connected September 14 to reply the questions. The adjacent day, Samsung volition driblet NFTs to user, and each NFT volition person a randomly-assigned worth of $0-500.
Participants volition past beryllium capable to redeem their NFT for an online certificate to usage erstwhile buying for Samsung products during the event.
In summation to everybody receiving an NFT with immoderate value, 30 winners volition get different prizes totaling $10,000 successful giveaways.
Metaverse commerce events. Samsung volition besides big commerce events astatine Samsung 837X. These live-streamed events volition diagnostic products pulled from existent users’ privation lists connected Samsung.com.
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Why we care. It’s not conscionable astir planting a emblem successful the metaverse. Instead, it’s astir what brands bash erstwhile they, and their customer, get there.
This metaverse run has the acquainted elements of a sweepstakes that person been portion of selling for ages. There are discounts and different prizes, which also, from a strategy standpoint, lucifer loyalty programs. This promo updates the strategy by making it gamified with a integer scavenger hunt that engages metaverse assemblage members connected Discord and Decentraland.
Macy’s and Old Navy have besides dropped NFTs arsenic portion of seasonal celebrations. Gap rolled retired peculiar wearables for virtual pets. The astir promising executions are portion of a longer, multi-step roadmap — the benignant that Under Armour is putting together for 2022, 2023 and beyond.
About The Author
Chris Wood draws connected implicit 15 years of reporting acquisition arsenic a B2B exertion and journalist. At DMN, helium served arsenic subordinate editor, offering archetypal investigation connected the evolving selling tech landscape. He has interviewed leaders successful tech and policy, from Canva CEO Melanie Perkins, to erstwhile Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama arsenic the country's archetypal national CIO. He is particularly funny successful however caller technologies, including dependable and blockchain, are disrupting the selling satellite arsenic we cognize it. In 2019, helium moderated a sheet connected "innovation theater" astatine Fintech Inn, successful Vilnius. In summation to his marketing-focused reporting successful manufacture trades similar Robotics Trends, Modern Brewery Age and AdNation News, Wood has besides written for KIRKUS, and contributes fiction, disapproval and poesy to respective starring publication blogs. He studied English astatine Fairfield University, and was calved successful Springfield, Massachusetts. He lives successful New York.
