Global bundle and ERP elephantine SAP has sold its full involvement successful Qualtrics arsenic portion of a definitive statement to get the experience management level entered into by Silver Lake, a exertion concern firm, and Canada Pension Plan Investments. SAP had owned a controlling stock successful Qualtrics.

The all-cash statement reflects a $12.5 cardinal valuation of Qualtrics.

SAP and Qualtrics. Since SAP bought Qualtrics successful precocious 2018, it has moved to integrate its AI-driven acquisition absorption capabilities crossed SAP’s lawsuit acquisition solutions, including SAP Service Cloud and SAP Sales Cloud. SAP says that Qualtrics has much than tripled its gross since the acquisition. SAP floated the level successful 2020 but retained a bulk share.

Qualtrics describes itself arsenic an online survey tool. It uses AI to measurement some lawsuit restitution and worker engagement successful existent time. It claims to amended lawsuit experience, squad show and merchandise design.

“SAP intends to stay a adjacent go-to-market and exertion partner, servicing associated customers and continuing to lend to Qualtrics’ success,” said SAP CEO Christian Klein successful a release.

Why we care. What to marque of the SAP Qualtrics story? Towards the extremity of the 2010s, SAP — nether past CEO Bill McDermott — was plainly looking to enactment its CX offerings connected a footing to rival Adobe, Oracle and, supra all, Salesforce. Building connected its 2013 acquisition of successful, Swiss-based commerce solution Hybris, by 2018 SAP had added Gigya and Callidus Cloud to its portfolio and launched C/4 HANA.

C/4 HANA was the umbrella word for SAP’s CX offerings — and the sanction was aimed astatine positioning it alongside SAP’s starring endeavor ERP suite S/4 HANA. Although Qualtrics joined the party, SAP ne'er seemed to wholly sorb it, arsenic it had Hybris, for instance, which became SAP Commerce Cloud.

Qualtrics is the wide person successful its class and present begins different section successful its communicative nether long-time CEO Zig Serafin.

Dig deeper: Why did SAP bargain Qualtrics?