Did you cognize that 2 years ago, $19.2 cardinal was spent connected third-party data? But with changes astir information privacy, collecting third-party information is coming to an end. The elimination of third-party cookies presents challenges for creating hyper-targeted, measurable campaigns.
But there’s a solution: first-party data. By collecting information straight from customers, you tin supply authentic experiences that promote deeper connections and loyalty to your brand. And the determination from third-party cookies to first-party information presents opportunities to larn much astir your audience’s interests, preferences, characteristics, and behaviors.
OneTrust’s The Complete Guide to First-Party Data outlines everything you request to cognize astir first-party data. You’ll larn wherefore it benefits your efforts, however and wherever to cod it, champion practices astir information postulation and usage, and recommended technologies for streamlining your processes. Plus, it includes real-world examples of however brands are leveraging first-party information today.
Visit Digital Marketing Depot to get your copy.
About the author
Digital Marketing Depot is simply a assets halfway for integer selling strategies and tactics. We diagnostic hosted achromatic papers and E-Books, archetypal research, and webcasts connected integer selling topics -- from advertizing to analytics, SEO and PPC run absorption tools to societal media absorption software, ecommerce to email marketing, and overmuch much astir net marketing. Digital Marketing Depot is simply a part of Third Door Media, steadfast of Search Engine Land, MarTech and shaper of the league bid Search Marketing Expo and MarTech. Visit america astatine https://digitalmarketingdepot.com.
