Choosing a Semrush program isn’t ever obvious.

Paid plans commencement astatine $139.95 and spell up to endeavor solutions. Not to notation the assorted add-ons and apps.

You don’t privation to overpay for features you don’t need. Or prime a cheaper program that limits your quality to grow.

In this guide, you’ll larn which Semrush program matches your needs, whether you’re a solo blogger tracking 100 keywords oregon an bureau managing 40+ lawsuit websites.

Semrush’s Core Pricing Plans Explained

Semrush offers 4 main subscription tiers:

• Pro program astatine $139.95/month: Best for freelancers and startups
• Guru program astatine $249.95/month: Caters to increasing businesses and tiny agencies
• Business program astatine $499.95/month: Serves larger agencies and enterprises
• Enterprise program (custom pricing): For organizations that request customized solutions

Beyond these halfway plans, Semrush besides offers a scope of different tools done the App Center. This is wherever you tin adhd specialized tools for needs similar section SEO and societal media management.

There’s besides a escaped plan, and you tin get a escaped proceedings of the Pro and Guru subscriptions too.

Pro Plan ($139.95/month): Entry-Level Features

Semrush’s Pro program offers a wealthiness of keyword research, backlink analysis, and rival probe features.

At $139.95/mo, it’s Semrush’s cheapest plan, and is perfect for freelance SEOs, bloggers, and tiny concern owners.

The Pro program lets you acceptable up 5 projects and way up to 500 keywords with Position Tracking.

But these limits don’t use to things similar keyword and rival research. Instead, you’re constricted successful the fig of regular “requests” you tin make.

This is the fig you’ll privation to wage attraction to if you program to usage the instrumentality suite for much than conscionable tracking your ain projects.

With the Pro plan, you tin make up to 3,000 reports per time crossed assorted analytics tools, with each study showing up to 10,000 results.

For example, successful the Keyword Magic Tool to make thousands of keyword ideas:

You won’t person entree to humanities information successful these reports. But you’ll inactive beryllium capable to filter for metrics similar hunt volume, keyword difficulty, search intent, and more.

In presumption of technical SEO, Pro program users tin crawl up to 100,000 pages with Site Audit. This is capable for beginners and owners of smaller sites. But it tin beryllium a spot limiting for ample ecommerce stores oregon agencies managing monolithic sites.

You won’t get API entree with the Pro program (probably not a interest for astir people). You besides won’t get entree to immoderate contented selling features (see the Guru program conception below).

Pro Plan Limits

• 5 projects
• 500 keywords to track
• 3,000 regular reports
• 100,000 pages to crawl
• 10,000 results per report
• 250 keyword metrics updates per month
• 500 SEO Ideas Units (used successful tools similar the On Page SEO Checker)
• 5 scheduled PDF reports

Guru Plan ($249.95/month): Advanced Features for Growing Teams

Semrush’s Guru program importantly expands connected the Pro plan’s capabilities.

At $249.95/mo, it’s perfect for increasing selling teams and tiny agencies that request much broad tools and information access.

The program increases your task bounds to 15 and lets you way up to 1,500 keywords.

Other bounds increases implicit the Pro program include:

• 5,000 reports per time (vs. 3,000)
• 30,000 results per study (vs. 10,000)
• 1,000 keyword metrics updates per period (vs. 250)
• 300,000 Site Audit URL crawls (vs. 100,000)

You’ll besides get entree to tools like:

Topic research, for uncovering and prioritizing caller contented ideas:

Content Marketing Template, to streamline your optimizations:

You’ll besides beryllium capable to integrate with Looker Studio, which further expands your reporting capabilities.

And you’ll get entree to humanities information wrong Semrush itself—all the mode backmost to 2012:

The Guru program gives you entree to the indispensable Semrush toolkit. And its limits are apt capable for astir SEOs and concern owners, with the objection of ample agencies, large ecommerce stores (300K+ pages), and enterprises.

Guru Plan Limits

• 15 Projects
• 1,500 keywords to track
• 5,000 regular reports
• 300,000 pages to crawl
• 30,000 results per report
• 1,000 keyword metrics updates per month
• 800 SEO Ideas Units
• 20 scheduled PDF reports

Business Plan ($499.95/month): Enterprise-Grade Capabilities

The Business plan, astatine $499.95/mo, targets larger agencies and selling teams that request extended information entree and precocious features.

This program besides offers overmuch higher limits than the Pro and Guru plans crossed the board.

Business plans let for 40 projects, 5,000 keywords to track, and 10,000 regular reports.

You tin usage Semrush’s astir precocious features, including API access, extended limits for site audits, and white-label reporting options.

You’ll besides get entree to caller metrics, similar Share of Voice for tracking your wide online beingness compared to your competitors:

And for PPC optimization, you’ll besides beryllium capable to spot up to 50,000 results per PLA listings study (as opposed to 10 connected the Pro and Guru plans):

These capabilities marque it peculiarly invaluable for agencies managing aggregate lawsuit accounts. It’s besides perfect for ample in-house teams coordinating analyzable selling campaigns.

For example, the API entree allows teams to integrate Semrush information straight into their customized reporting dashboards oregon interior tools. This tin streamline workflows and supply much customizable (and truthful much impactful) information analysis.

Business Plan Limits

• 40 projects
• 5,000 keywords to track
• 10,000 regular reports
• 1,000,000 pages to crawl
• 50,000 results per report
• 5,000 keyword metrics updates per month
• 2,000 SEO Ideas Units
• 50 scheduled PDF reports

Enterprise Plan: Custom Solutions for Large Organizations

The Enterprise tier moves beyond Semrush’s standardized pricing to connection customized solutions for ample organizations with analyzable needs.

Unlike the fixed-price plans, Enterprise solutions are tailored to each organization’s circumstantial requirements and scale.

The Semrush Enterprise level is an wholly abstracted solution from the “core” Semrush platform. You get entree to everything successful the Business tier, but you besides get a wholly caller dashboard with enterprise-level SEO and automation tools and capabilities.

You’ll besides get entree to vetted SEO experts, seamless papers sharing functionality, and extended reporting and automation features.

It’s designed for enterprise-level businesses (think Samsung, Salesforce, and SAP). This means it’s mode beyond what the mean idiosyncratic needs.

But for those with immense data, automation, and optimization requirements, Semrush Enterprise is an incredibly almighty platform.

Free Plan vs. Free Trial

Semrush’s escaped plan offers a coagulated instauration to the platform’s capabilities. You tin entree basal keyword research, tract auditing, and competitory investigation features
for free.

This makes it an fantabulous enactment for those conscionable starting their SEO travel oregon wanting to trial the level earlier committing.

However:

The escaped program comes with important limitations successful presumption of the fig of reports you tin make and the extent of information you tin access.

You’re constricted to:

• 10 regular requests successful galore of the tools
• 1 project
• 100 URL crawls per month

Arguably, the astir notable regularisation is that you tin lone way 10 keywords. So you can’t show a afloat SEO run effectively.

That’s wherefore the escaped proceedings of Semrush’s paid plans offers a amended mode to measure Semrush’s afloat capabilities.

For 7 days, you tin entree each features of your chosen plan, helping you marque an informed determination astir whether the concern makes consciousness for your needs.

Other Semrush Pricing

Semrush offers a scope of add-ons you tin tag onto your subscription. These see section SEO packages, the .Trends suite for marketplace research, and a societal media absorption platform.

Here’s a breakdown of the add-ons and their pricing:

Semrush besides has an extended App Center. Here, you’ll find apps to assistance with beauteous overmuch each facet of SEO and integer marketing.

You tin get escaped trials of galore apps, and their prices vary.

Semrush Pricing Plans Compared to Competitors

Semrush is often a spot pricier than immoderate of its competitors, astatine slightest astatine immoderate of the program levels.

But terms isn’t everything, and it’s worthy comparing the antithetic platforms successful item to recognize the worth each 1 tin supply for YOUR circumstantial situation.

Semrush vs. Ahrefs Pricing

Semrush and Ahrefs person reasonably akin pricing structures. Semrush is somewhat much costly successful each of the 3 pricing brackets, but notably lone by $0.95 successful the mediate tier (Guru/Standard).

On the look of it, the 2 options successful each 3 cases are reasonably similar:

• Semrush offers 5, 15, and 40 projects, portion Ahrefs offers 5, 20, and 50 projects
• While Semrush lets you way 500, 1.5K, and 5K keywords, Ahrefs lets you way 750, 2K, and 5K
• Semrush lets you audit 100K, 300K, and 1M URLs, portion Ahrefs’ limits are 100K, 500K, and 1.5M

But it’s worthy noting that Ahrefs’ cheapest (Lite) program limits you to conscionable 500 credits crossed assorted tools per month.

With a Semrush Pro subscription (the cheapest 1 Semrush offers), the limits are 3,000 reports/requests per day.

But the numbers aren’t everything. There are different differences betwixt the 2 tools that you’ll request to origin successful erstwhile making your choice.

Semrush vs. Moz Pricing

Moz offers 2 cheaper pricing plans than some Semrush and Ahrefs. These are beauteous constricted (with the cheapest lone letting you way 50 keywords per month).

But they’re inactive viable options for those connected a fund that are conscionable starting retired with their archetypal SEO tool.

Moz does connection feature-rich plans astatine higher terms points, but often with little limits than Semrush plans.

For example, the astir costly Moz program inactive lone lets you way 25 sites (compared to 40) and 3,000 tracked keywords (vs. 5,000 connected a Semrush Business plan).

It’s besides worthy noting that beyond the pricing plans, the 2 platforms are precise different. For example, Semrush’s database has much than 26.4 cardinal keywords compared to Moz’s 1.25 billion.

How to Choose the Right Semrush Plan

The astir basal mode to take betwixt the antithetic Semrush pricing plans is to see your fund and your reporting needs.

If you person a constricted budget, the escaped and Pro plans are going to beryllium the evident choice. But erstwhile you commencement needing larger reports oregon to way 1500+ keywords, the Guru and Business plans are the ones to spell for.

But let’s spot which plans are champion for which types of concern and website owners.

Solopreneurs and Bloggers

For solopreneurs and blog owners, the Pro program is usually going to beryllium enough. You tin negociate up to 5 projects, and 500 keywords volition beryllium capable tracking capabilities for astir tiny sites.

The reporting limits are generous capable too, and astir beginners won’t max retired connected them.

But galore radical volition beryllium good with the escaped Semrush plan—particularly if you person beauteous constricted keyword probe needs and your tract is smaller than 100 pages. It’ll springiness you a bully consciousness for the platform’s halfway features earlier you motion up for a subscription.

You’ll privation to upgrade to the Pro program erstwhile you:

• Track much than 10 keywords
• Need regular presumption monitoring
• Have a tract that grows beyond 100 pages (for Site Audit crawls)
• Want to analyse backlink opportunities

Small Business Owners

Small businesses typically find the saccharine spot with the Guru plan. The further keyword tracking and content marketing features marque it perfect for sites of each sizes with mean contented accumulation workflows.

The Pro program suits you if:

• You negociate a azygous concern website
• You request basal competitory analysis
• Content instauration isn’t your superior focus

The Guru program becomes a amended enactment when:

• You negociate aggregate concern websites, oregon aggregate lawsuit sites
• Content selling is simply a cardinal portion of your strategy
• You request entree to humanities data
• You request to crawl up to 300K pages per period (Site Audit)

Medium-Sized Businesses and Ecommerce Stores

Mid-sized companies often payment astir from the Business plan—particularly if they’re managing aggregate websites oregon serving galore clients.

The Guru program becomes indispensable for teams oregon individuals that:

• Create 10+ pieces of contented per month
• Require precocious taxable probe tools
• Send tons of reports to stakeholders oregon clients
• Manage aggregate sites oregon brands

Agencies

Agencies are going to beryllium amended disconnected with the Business program successful astir cases. The limits of the little plans are conscionable improbable to beryllium capable for agencies with galore clients.

However, if your bureau is conscionable starting out, the Guru program offers a cost-effective mode to service up to 15 clients with immoderate almighty tools.

Start with Guru if you:

• Serve up to 15 clients
• Need white-label reports
• Require contented selling tools
• Want humanities information access

Choose the Business program erstwhile you:

• Manage 15+ lawsuit accounts
• Need API access
• Require precocious white-labeling
• Share reports crossed ample teams

Semrush besides offers the Agency Growth Kit. This starts astatine $69/month (on apical of your subscription) for a CRM, lawsuit portals, and white-lable PDF reports.

But for those who privation to boost their visibility connected the Agency Partners level oregon who request unlimited lawsuit portals, pricing increases to $149 and past $249 per month.

Enterprise Businesses

Enterprise organizations should see the customized Enterprise tier. This level was built from the crushed up for enterprise-scale operations.

The level offers a scope of enterprise-specific solutions and features the halfway subscriptions don’t offer. You tin read much astir Semrush Enterprise here.

The Business program is the champion of the 3 halfway plans if your concern isn’t rather acceptable for the endeavor offering. Its generous limits, integration capabilities, and API entree mean it’s a cost-effective prime for galore large brands and businesses.

Still Not Sure Which Plan to Choose?

Choosing the close Semrush program yet depends connected your circumstantial selling goals and resources.

To dive deeper into Semrush’s capabilities and marque a much informed decision, cheque retired our broad Semrush review and complete usher to utilizing Semrush effectively.

The station Semrush Pricing: How to Choose the Right Plan appeared archetypal connected Backlinko.