SEO information helps you to amended your website’s visibility successful hunt engines (like Google) and get much visitors to your site. There are six halfway types of SEO data:

1. Organic postulation data.
2. Keyword data.
3. SERP data.
4. Backlink data.
5. Content data.
6. Technical SEO data.

Here’s a 5-minute, beginner-friendly instauration to each of them.

Organic postulation information refers to however often radical sojourn your website done unpaid hunt results.

Key data

• Clicks: however galore times radical clicked connected a tract from hunt results.
• Impressions: however often a tract appears successful hunt results.
• Click-Through Rate (CTR): the percent of clicks compared to impressions. A precocious CTR indicates that a webpage is applicable and charismatic to searchers.
• Organic postulation estimates: tools similar Ahrefs springiness you these numbers for sites you don’t own, truthful you tin larn from them and amended your SEO strategy.

How to get it

To get integrated postulation information from Google, acceptable up a escaped Google Search Console relationship and navigate to the Performance report. This works lone for your websites.

If you’re utilizing Ahrefs, open Site Explorer and plug successful the URL of any leafage oregon tract you privation to analyze.

Key use cases

• See pages that bring postulation to your competitors and get ideas for your site.
• Refresh contented with diminishing traffic.
• Improve clicks to pages that already rank.

Keyword information helps you enactment retired which keywords are worthy targeting (and however hard they mightiness beryllium to rank for).

Key data

• Search volume: however often a keyword is searched (in antithetic locations and astatine antithetic points in time).
• Traffic potential: however galore clicks the apical leafage for a keyword gets.
• Keyword difficulty: however hard it is to fertile for a keyword.

How to get it

In Ahrefs, unfastened Keywords Explorer, paste a fewer keywords related to your business, oregon usage the AI diagnostic to brainstorm some ideas.

Next, you tin usage Keyword ideas tools to make adjacent much keywords and use filters to refine your list.

Key use cases

• Find rankable keywords with hunt postulation potential.
• Do a contented spread analysis to get keyword ideas from competitors.
• Track keyword rankings to cognize if your SEO efforts are working.

SERP (Search Engine Result Page) information allows you to spot which pages fertile successful which positions for a fixed keyword, and however those rankings alteration over time.

Key information

• Organic rankings: what pages fertile for a fixed keyword.
• Rich results: which keywords trigger circumstantial affluent results (like featured snippets, video results, oregon representation pack), and which pages fertile for them.

How to get it 

In Ahrefs, SERP information is virtually anyplace you tin spot a keyword.

For example, if you privation to spot keywords your competitors fertile for, unfastened the Organic keywords study successful Site Audit.

You tin besides peek wrong the SERPs.

And if you privation to way a circumstantial acceptable of keywords, for example, the keywords you people connected your blog, adhd them to Rank Tracker to get information like this:

Key use cases 

• Monitor your keyword rankings to support way of your strategy and spot which keywords request improvement.
• Find featured snippet opportunities to shortcut your mode to the apical of leafage #1.

Backlink information helps you spot which websites nexus backmost to different website.

Key data

• Number of backlinks: however galore links a tract has from other sites.
• Number of referring domains: How galore antithetic sites nexus to a given site.
• Backlink type: Types of links, similar dofollow (better for SEO) and nofollow.
• Domain rating: This is an Ahrefs metric that represents the spot of the website’s backlink illustration connected a logarithmic standard from 0 to 100.

How to get it

The quickest mode to get backlink information connected immoderate tract is to usage the Backlinks study successful Site Explorer.

Quick tip: if you privation to spot conscionable the champion backlinks, crook connected the “Best links” filter (it’s customizable, too).

Key use cases

• Track your link building progress.
• Do a nexus intersect analysis to find websites that nexus to your competitors but not to you.
• Get information connected a site’s backlink profile to prime the champion nexus gathering prospects.
• Identify links that nary longer constituent to your website to get them back.

Content information refers to the accusation astir the show of circumstantial articles and pieces of content.

How to get it

You tin find this information successful Content Explorer. Plug successful a taxable related to your website, crook connected the “In title” mode, and tally the search.

Then, you tin use immoderate filters to refine your search. Say you’re looking for impermanent blogging opportunities. You could usage a operation of website postulation and domain standing filters to get implicit 9,000 perchance good-quality sites to scope out to.

Key use cases 

• Find unlinked mentions of your marque oregon products and inquire for a link.
• Find sites that nexus to breached pages and inquire them to nexus to you instead.
• Find the best-performing link bait content for immoderate taxable to animate your contented strategy.

Technical SEO helps you recognize the method wellness of your website, and forestall problems that mightiness bounds your performance.

Key data

• Indexability issues: ensures hunt engines tin find and database a website’s pages.
• Broken pages: pages that don’t load correctly, often showing mistake messages.
• Internal links: links wrong a website that assistance successful navigation and operation understanding.
• Performance and stability: focuses connected accelerated loading times and creaseless website cognition (most often measured done Core Web Vitals).
• Mobile experience: ensures a website is user-friendly connected smartphones and tablets.
• Schema markup: codification that helps hunt engines recognize and show webpage contented better.

How to get it 

In Ahrefs, acceptable up a task successful Site Audit and fto the instrumentality automatically find each your SEO issues.

Key use cases

• Find and redirect broken pages.
• Find interior nexus opportunities to assistance the travel of nexus equity.
• Improve Core Web Vitals to get a bully people successful each categories.

Before choosing an SEO tool, marque definite to larn much astir the information it provides.

Size of the indexes. A bigger scale ensures that little information is overlooked. This means you perchance won’t miss retired connected bully keyword oregon backlink opportunities.

Accuracy of data. Obviously, much close information means little country for mistakes successful your strategy.

Granularity of data. This refers to the fig of information points available. For instance, Ahrefs stores implicit 60 antithetic information points connected backlinks. Details tin marque a immense quality successful SEO, truthful the much accusation you tin get, the better.

Update frequency. For example, Ahrefs updates its backlink scale each 15 to 30 minutes to support the information fresh. Obviously, the web is perpetually changing, and SEO information needs to bespeak that.

There are a fewer sources wherever you tin look for this information:

• Data reports similar this 1 by Ahrefs (if you’re a techie). By the way, did you cognize Ahrefs built a supercomputer to grip our SEO data?
• Data studies similar this search postulation accuracy study.
• Independent reports similar the State of Link Building Report by Aria.
• You tin besides gauge the prime of information by looking astatine surveys tally connected societal media and marketing/SEO communities.

Final thoughts

Want to commencement collecting your ain SEO data? Try our free SEO tools.