With the sunsetting of Universal Analytics (UA) connected the skyline successful 2023, it’s much important than ever to larn however to make a Google Analytics 4 (GA4) landing leafage report.

Change tin beryllium difficult. What steps are you taking to get up of the curve?

While this station is not an ultimate guide to Google Analytics, I’ll amusement you however to get GA4 acceptable up and springiness you the champion GA4 tips retired there. From mounting yourself up to champion practices, by the clip you’re finished, you’ll consciousness assured creating a landing leafage study successful GA4.

What Is GA4?

Google Analytics 4 is the latest variation of 1 of the top web analytics tools connected the market.

With truthful galore awesome features and a creaseless idiosyncratic interface, it’s nary wonderment that implicit 28 cardinal websites worldwide number connected Google Analytics to way their traffic.

With a landing leafage study successful GA4, you tin travel the integer way your customers question on your branded content.

The champion part? GA4 landing leafage reports way lawsuit information from each the platforms your contented is connected to find trends successful traffic, engagement, merchandise demand, predictions, and more.

It accomplishes these unthinkable analytic feats with the assistance of artificial intelligence. With the usage of AI, GA4 helps you fig retired however customers are presently utilizing your content, arsenic good arsenic foretell what customers volition bash next.

You don’t person to beryllium a ample concern to marque GA4 enactment for you. In fact, a caller survey by Enlyft recovered that astir 71% of businesses that usage Google Analytics are tiny companies with little than 50 employees.

While this whitethorn each dependable akin to what you’re utilized to successful Universal Analytics, the 2 relation rather differently.

The biggest quality betwixt UA and GA4 is the mode information is collected and organized. While the erstwhile groups idiosyncratic interactions into time-blocked “sessions,” GA4 tracks each and each idiosyncratic enactment arsenic its ain event.

What does this mean? Well, due to the fact that of this cardinal switch, GA4 is amended astatine predicting the behaviour of customers successful a wider assortment of ways.

What Is A Landing Page Report successful GA4?

Simply put, a GA4 landing leafage study is simply a elaborate investigation of idiosyncratic interactions based connected metrics that you choose.

For those who don’t know, a landing page is the leafage that is simply a user’s archetypal enactment with your website oregon platform. For example, if you searched for accusation astir landing leafage reports and clicked connected the nexus for this article, past this leafage is your landing leafage for my site.

A landing leafage study successful GA4 gives you deeper analytic tools that tin truly assistance you make the champion SEO strategy.

If you’re acquainted with UA, you’ll retrieve that their landing leafage study was automatically generated. All you had to bash was look for the study by clicking the Behavior drop-down menu. and from there. clicking Site Content and past Landing Pages.

GA4 is not automatic. Fortunately, it lone takes a fewer steps to get your GA4 set-up.

Creating Your Landing Page Report In GA4

GA4 landing leafage reports indispensable beryllium generated manually. The bully quality is you tin make your ain preset landing leafage report, truthful you don’t person to acceptable it each up each clip you request information.

Follow these steps to make your ain landing leafage study successful GA4.

Get Started

Log successful to your relationship with GA4. From there, unfastened your Reports (the fastener beneath the Home icon, with a barroom graph wrong a achromatic square). Next, click connected Acquisition and past look for and prime Traffic Acquisition successful the dropdown menu.

Pull a Report

In lawsuit you don’t already know, dimensions are fundamentally the qualitative titles oregon categories being measured by GA4. When you take Traffic Acquisition, GA4 volition propulsion a study for you, automatically utilizing the Session default transmission grouping dimension.

While this is large info for you to cognize successful bid to increase postulation to your website, it’s not the information connected idiosyncratic landing leafage interactions.

Customize Your Report

To make a customized landing leafage successful GA4 to suit your analytical needs, click connected the tiny pencil icon successful the precocious close country of the idiosyncratic window.

In summation to adding caller dimensions, the Customize Report fastener tin adhd caller metrics, rework charts and make summary cards.

For our purposes, we’ll absorption for present connected the magnitude aspect.

Add a New Dimension

On the close broadside of the screen, click connected Dimensions and past prime Add dimension.

From there, you should beryllium capable to scroll done the options until you find 1 labeled Landing Page. Click it, and landing pages volition beryllium added to your superior dimensions.

Don’t hide to prevention erstwhile you’re done!

Set arsenic Default

Let’s get real: bash you really privation to spell done those steps each clip you privation to analyse idiosyncratic enactment connected landing pages?

No way! Follow this speedy GA4 extremity to marque a shortcut for yourself.

Locate the Landing Page magnitude erstwhile more. This clip click connected the 3 vertical dots and past prime Set arsenic Default.

When you are finished, click the Apply fastener successful the little close country to prevention your caller default setting.

If your extremity is to replicate the UA study arsenic adjacent arsenic possible, you volition request to travel a fewer much steps.

Customize Metrics

Not each engagement metrics are created equal. As you go much acquainted with the GA4 set-up, research each the information astatine your fingertips to find which information volition assistance the most. You ne'er cognize what caller insights you’ll discover!

Customizing metrics is not each that antithetic from magnitude customization.

Instead of clicking connected Dimensions, this clip prime Metrics.

From here, you tin adhd and region metrics that suit your needs. For a UA-style landing leafage report, marque definite to take the pursuing metrics:

• Sessions
• New Users
• Engagement Rate
• Average Engagement Time
• Event Count
• Conversions

Create a New Summary Card

Summary cards are a large mode to instrumentality a accelerated scan of your analytics erstwhile checking reports.

While they won’t amusement you everything, summary cards tin assistance you streamline your reappraisal of the accusation you find astir important.

To make a caller summary card, simply click connected Create a New Card. From there, you tin customize the paper to take circumstantial dimensions, metrics, and visualization style.

Save Your New Template

The cardinal present is not to overwrite your different template that you utilized to get started. Instead, prevention your enactment arsenic a New Report.

Make a Shortcut to Your Report

Remember, our volition is to marque pulling GA4 landing leafage reports arsenic speedy and casual arsenic possible.

That’s wherefore I would urge creating a shortcut for you to entree this with conscionable a mates of clicks going forward.

• First, click connected Reports.
• Next, click connected Library. There should beryllium a folder icon adjacent to the word.
• Unless you’ve already created immoderate collections, you should lone spot 2 collections. In the postulation marked Life Cycle, click wherever it says Edit Collection.
• A punctual connected the near volition inquire you to drag reports to make collection. Find your study template and resistance it into the taxable labeled Acquisition.

That’s it!

Now erstwhile you click connected the Reports icon connected the main menu, you tin propulsion your latest landing leafage study with ease. Simply click the drop-down menus for Life Cycle and Acquisition, wherever you volition find the template that we’ve been putting together.

Best Practices For Landing Page Reporting

The full constituent of this signifier is to recognize what customers are driven towards and however we tin amended our contented to bring successful much traffic.

When you tally your GA4 landing leafage report, beryllium connected the lookout for pages that person a debased fig of visits, oregon worse, mediocre engagement. These are areas of maturation for your brand.

Take vantage of landing pages that are doing well. Any clip a landing leafage has a precocious click complaint and engagement, you should beryllium looking for ways to capitalize connected that momentum.

Add much links to that leafage that nonstop users to much of your articles. Use those pages to advertise upcoming promotions. If astatine each possible, recreate that benignant of penning successful caller content.

Conclusion

Google Analytics 4 is simply a powerhouse of reporting. In the close hands, GA4 tin revolutionize your selling and contented strategies.

Don’t hold until UA yet kicks the bucket for bully successful 2023. Learn astir GA4 present to easy make the reports that substance most. You should see creating your GA4 tracking ASAP truthful you person arsenic overmuch information arsenic imaginable to comparison for reporting.

We’re besides present to help!

If you request much accusation connected however to champion utilize the features of your GA4 landing leafage report, oregon if thing doesn’t look right, conscionable reach retired and my team volition get backmost to you ASAP.

How are you going to usage Google Analytics to summation your web traffic? Let maine know!