Your prospects are searching for roofers connected Google close now.

If you don’t look successful the apical hunt results, it doesn’t substance however large your roofing services are—they’ll prosecute idiosyncratic else.

Why?

Because they’ll beryllium capable to find different roofing companies. But not you.

Search motor optimization (SEO) tin hole this.

SEO has the powerfulness to fertile your concern connected apical of the hunt results. Meaning imaginable customers volition spot you first, alternatively of your competitors.

Take Washington-based Home Care Contractors arsenic an example.

They saw important integrated (unpaid) postulation gains aft implementing an SEO run and ranking for important keywords related to their services.

In summation to keyword rankings, the institution received much leads and calls from imaginable clients.

This is conscionable 1 illustration of the countless ways that the close SEO strategies person helped businesses grow.

In this guide, you’ll larn however you tin usage SEO to crook your ain prospects into paying customers.

How to Start Doing SEO for Your Roofing Business

Follow these steps to commencement doing SEO for your roofing concern and turn your online presence:

Step 1: Optimize for Local Visibility

You privation radical who are physically adjacent you to observe your services and take to prosecute you implicit the competition.

Local SEO is simply a subdivision of SEO that focuses connected expanding your business’s section hunt visibility truthful you tin pull much customers successful your area.

One motion that you’re doing large successful section SEO is if your concern appears successful the Google Map Pack (sometimes called the section pack). This contains the apical 3 companies that look successful a location-based search.

So however does a roofing concern amusement up successful the Map Pack?

First, claim and optimize your Google Business Profile (GBP).

You’ll request to participate each your concern details, similar your concern name, address, and telephone fig (NAP).

Next, cheque and marque definite your NAP details are close and accordant with different listings.

This ensures hunt engines similar Google person the close details astir your business.

If 1 listing has a somewhat antithetic code from another, it tin confuse hunt engines (and users) astir wherever precisely your concern is. Which could impact your chances of showing up successful applicable section packs and hunt results.

(And if users spot incorrect information, they whitethorn not beryllium capable to scope your business.)

Another facet of optimizing for section hunt results is getting affirmative reviews. Google uses reviews arsenic a ranking origin successful section search.

T&S Roofing Systems is simply a large illustration of a roofing institution with tons of affirmative reviews, having a 4.8-star standing (from 838 reviews).

And they fertile arsenic the integrated effect successful the representation battalion for a ace competitory term:

So, promote your past customers to permission a review. For much connected that, cheque retired this usher to getting much Google reviews.

Finally, you besides privation to physique section citations. These are mentions of your concern details online (sometimes with a backlink). Such arsenic successful section directories similar Yellow Pages and connected societal media platforms similar Facebook.

These mentions tin amended your online visibility and whitethorn impact your rankings successful section hunt results too. But, arsenic we mentioned above, conscionable marque definite your concern accusation is accordant crossed each of them.

Step 2: Provide a Great User Experience

Your website is 1 of the galore ways that imaginable customers tin find you. But you shouldn’t conscionable optimize it to fertile successful hunt results.

Because erstwhile you get radical to sojourn the site, you besides privation them to instrumentality action.

Here are immoderate tips to marque that happen:

Communicate Your Unique Selling Proposition (USP)

What does your roofing concern connection that your competitors don’t?

It could be:

• Years of experience
• Flexible outgo plans
• 24/7 service

Or thing other that sets you apart.

Pick your USPs and marque these the main points connected your homepage.

For example, Alpha Roofing Group highlights its expertise arsenic its USP.

Share Social Proof

Make an effort to integrate societal impervious crossed your pages.

This could see certificates, awards, lawsuit reviews, and different elements that show visitors that you person a trusted business.

Cloud Roofing uses a salient conception of its tract to item its societal proof. Including however galore customers they’ve had, however galore jobs they’ve completed, and however agelong they’ve been successful business.

For a high-cost work similar roofing, prime matters. This tin beryllium a large mode to physique spot with imaginable customers.

Showcase Your Roofing Projects

A “show, don’t tell” attack tin enactment good erstwhile attracting roofing clients.

Take vantage of this by utilizing high-quality photos to showcase your past projects.

Like this:

This makes it ace casual for your website’s visitors to spot what you tin bash for them. Rather than conscionable speechmaking astir it.

Improve Your Site Speed

Your website shouldn’t instrumentality much than a fewer seconds to load. If it does, you hazard your visitors leaving earlier you adjacent person a accidental to person them.

Use Google’s PageSpeed Insights instrumentality to cheque your tract velocity and observe what issues you request to hole to amended it.

Make Your Website Elements User-Friendly

Getting visitors to your tract is 1 thing. Making them enactment agelong capable to person them into a lawsuit is different happening entirely.

To support visitors engaged, your website should beryllium casual to usage for everyone.

This means that:

• Users tin navigate to different pages wrong 3-4 clicks
• People viewing your tract connected mobile devices should find it casual to use
• Fonts and colors shouldn’t impact readability
• Call to enactment buttons should beryllium salient and casual to click oregon tap
• Forms shouldn’t person excessively galore fields

Voyager Exteriors ticks each the boxes with a tract that looks large and is casual to navigate.

For example, the pb signifier is straight beneath the leader image. Which helps marque the site’s layout look seamless and little cluttered. (And it encourages conversions immediately.)

Another illustration is Philadelphia Quality Roofing.

Thanks to straightforward interactive buttons, it’s ace casual to larn astir their work areas.

Finally, Findlay Roofing’s tract looks large connected mobile. It has accessible paper buttons and thumb-friendly CTA buttons.

Ensure Your Company Information Is Clearly Visible

Your telephone fig oregon a nexus to your interaction signifier should beryllium casual to find connected ANY of your website’s pages.

Many businesses enactment their telephone fig successful the website’s header oregon navigation bar:

It should besides beryllium casual to find a fastener to get successful interaction oregon get a quote/estimate. No substance wherever your visitant is connected the site.

Step 3: Do Keyword Research

Keyword probe is the process of uncovering retired what words oregon phrases radical usage to hunt for a concern online.

To place applicable keywords, you request to know:

• Your audience
• Their roofing issues
• What benignant of services they mightiness request from you

The fastest mode to observe applicable keywords for your concern is to usage a keyword probe tool. Like the Keyword Magic Tool from Semrush.

It lets you participate 1 oregon much effect keywords (broad presumption related to your business) and gives you keyword suggestions based connected them.

Below is simply a keyword probe effect for the effect keyword “roofer successful Atlanta”:

The instrumentality shows you keyword details like:

• Search volume: The fig of radical typing this keyword into hunt engines each month
• Keyword difficulty: A standing that indicates however hard it is to fertile for a keyword
• Search intent: Search intent refers to wherefore radical are searching for a peculiar keyword

Search intent is peculiarly important, and determination are 4 main types to beryllium alert of:

• Navigational: Searching for a circumstantial website (e.g., Dallasroofers.com)
• Informational: Searching for circumstantial accusation (e.g., however to hole a leaky roof)
• Commercial: Looking for features, offers, oregon options of products oregon services, oregon to comparison circumstantial products oregon services (e.g., 24/7 roofers successful Dallas)
• Transactional: Looking to bargain a merchandise oregon prosecute a institution for a work (e.g., prosecute a Dallas roofer)

With this data, you tin find what keywords to usage for antithetic sections of your website. You’ll apt walk a batch of clip targeting commercialized and transactional keywords.

Why?

Because these keywords are little down successful the sales funnel. In different words: radical searching for these presumption are person to making a purchase.

How bash you find these circumstantial keywords?

By utilizing intent filters to lone amusement commercialized and transactional terms:

This makes it casual to constrictive down your probe to lone amusement keywords that are apt to effect successful leads oregon conversions.

Step 4: Implement On-Page SEO Best Practices

On-page SEO involves optimizing elements connected your website to amended its ranking connected hunt motor results pages (SERPs).

One of the main aspects of on-page SEO involves adding the keywords you conscionable recovered successful the erstwhile measurement to corresponding pages connected your site.

Add Keywords to Your Pages

The archetypal places to adhd your keywords are your rubric tags and meta descriptions.

Title tags are what often look successful your browser’s rubric barroom and successful hunt results. While meta descriptions are the descriptions that often look beneath the rubric tags.

Your rubric tag is simply a Google ranking factor. Meaning it tin power wherever the hunt motor ranks your content.

Your meta statement is not a ranking factor. But it tin power your click-through rate. A compelling meta statement is much apt to get a click, and you request clicks to person searchers into leads and customers.

You tin besides adhd your keywords to your URLs. These should beryllium descriptive alternatively than a random operation of letters and numbers, which Google does not recommend:

Similarly, erstwhile adding images to your content, debar naming them “photo1.jpg” oregon thing generic.

Name your images successful a descriptive way, similar “roof_repair.jpg.” Keep your representation names abbreviated and lone usage 1 main keyword per representation (and lone if it’s natural).

Make Dedicated Landing Pages for Each Roofing Service

If you connection assorted roofing services, marque abstracted pages for each 1 and constitute contented to picture each work successful detail.

This strategy gives you much opportunities to people keywords specific to the benignant of roofing service you provide.

A high-quality, optimized leafage devoted to extortion replacement is much apt to fertile for presumption similar “roof replacement service” than a generic “roofing services” page.

Just similar what My Town Roofing did for their site:

Link Within Your Site

Internal links are important for SEO arsenic well.

Linking applicable pages wrong your website makes it easier for hunt engines to scale your pages. And it helps users navigate your site.

(It tin adjacent amended your rankings.)

For example, My Town Roofing maximizes its footer to adhd links to important pages wrong the site:

When you nexus to different pages, you’re besides helping your visitors navigate the tract and find what they need.

Some cardinal pages you should person and nexus betwixt connected your website include:

• Home
• About
• Contact
• Locations/service areas
• Services
• Testimonials
• Projects

Make it a wont to nexus these pages together, but lone erstwhile it’s relevant.

For example, work pages usually nexus to a interaction leafage oregon pb signifier for visitors who privation to scope out.

Like this:

Step 5: Publish Valuable, High-Quality Content

You tin make contented for your roofing website successful galore ways. But you’ll request to absorption connected those that offer worth to your audience and assistance you triumph implicit caller clients.

Here are a fewer tips to bash conscionable that:

Address Pain Points

Talk astir a circumstantial roofing occupation your lawsuit mightiness person and connection your proposal connected however to resoluteness it.

Use this arsenic an accidental to amusement imaginable customers that you cognize what you’re talking about. Making it easier for them to spot your services.

The nonfiction beneath from My Town Roofing is simply a bully illustration of teaching radical however to hole a roofing issue, which they tin larn (for free) by simply visiting their site.

Answer Common Questions

Gather questions from your erstwhile lawsuit interactions and enactment down the astir predominant ones.

Take these questions and crook them into contented for your blog oregon an FAQs page, similar the 1 present from Quantum Roofing.

Teach a Hack oregon Pro Tip

Sometimes, radical don’t person a occupation with their roofs close now, but privation to cognize however to forestall them successful the future. This is wherever educating your assemblage astir extortion attraction provides added value.

Show Your Happy Customers

Customer testimonials and lawsuit studies of projects are examples of however you tin contiguous impervious that your roofing services are the champion successful your area.

If you privation to cognize what benignant of contented works well, you tin usage Semrush’s Topic Research Tool to get contented suggestions.

Here, we utilized “roofing problems” arsenic our main topic.

For the hunt above, Semrush provides galore contented ideas and categorizes them into subtopics:

Clicking connected each subtopic gives you much details (including the measurement and trouble level). It adjacent shows headlines and questions related to that subtopic.

No substance however you probe your content, the cardinal is to supply worth to readers portion optimizing the contented for hunt engines. (Head backmost to Step 4 for much connected that.)

Step 6: Get High-Quality Backlinks

Backlinks are links from different sites pointing backmost to your site. These tin amended your hunt rankings, particularly erstwhile you’ve acquired galore prime links from reputable sites.

Here are a fewer ways to get backlinks to your site:

Local Directories

Listing your concern successful section directories similar Yellow Pages and Angi tin boost your chances of ranking successful hunt engines.

These directories fto you database details astir your business, including your website, making it a escaped and casual mode to physique backlinks.

(It’s worthy noting that, fixed however casual these are to acquire, each idiosyncratic nexus isn’t apt to clasp overmuch value from a ranking perspective.)

Media Mentions

Getting mentions connected quality websites tin beryllium a large root of high-quality backlinks.

For example, this nonfiction from USA Today (a high-authority website) features respective roofing companies, each with a nexus backmost to their websites.

Influencer Outreach

If you cognize of influencers successful your industry, specified arsenic a location betterment expert, see collaborating with them for their podcast oregon YouTube transmission (or your own, if you person them).

One illustration is Arrington Roofing being featured successful the YouTube transmission Texas Home Improvement.

Don’t cognize however to find these influencers?

They’re mostly successful industries oregon niches that are related to owning oregon fixing homes.

Think location betterment experts, location flippers, remodelers, and adjacent existent property agents.

A elemental hunt connected societal media platforms similar YouTube, Instagram, oregon TikTok should constituent you to the close kinds of influencers for your brand.

Guest Blogging

Guest blogging is simply a large mode to scope a wider assemblage and get much postulation to your site.

Reach retired to websites and publications that would payment from your expertise.

These tin beryllium blogs about:

• Home improvement
• Home maintenance
• Home insurance
• Real estate
• Disaster readiness
• Money management

Here’s a large illustration of contributing your roofing expertise to a fashionable website. This wikiHow nonfiction was co-authored by David Bitan, who owns Bumble Roofing.

Keep a database of your imaginable websites, your suggested topics, and whether oregon not they’ve agreed to people your contented and supply a backlink.

Discover Backlink Gaps

You tin usage Semrush’s Backlink Gap instrumentality to comparison your backlink illustration to your competitors.

In different words: find websites that nexus to them but not you.

These are often beardown nexus gathering candidates. Because if they nexus to your competitors, they mightiness nexus to you arsenic well.

How to Track Your Roofing SEO Performance

SEO is not a one-time task. You request to continually test, experiment, iterate, and adapt.

But to cognize what to trial and adapt, you request to way your performance.

The archetypal measurement is to acceptable up a instrumentality similar Google Analytics.

This volition supply information connected your tract traffic, engagement, and conversions.

For elaborate reports connected your keyword rankings, usage a instrumentality similar Semrush.

This task overview for Able Roof shows not conscionable integrated postulation but besides integrated keywords, authorization score, and apical keywords.

Here are the main KPIs (key show indicators) to way for your roofing website:

• Organic visitors: The fig of radical visiting your website from Google integrated search, typically measured each period oregon week
• Keyword rankings: Where you fertile successful integrated oregon section hunt for the important keywords you’re targeting
• Leads: Generally measured by a instrumentality similar CallRail, it could mean telephone calls and signifier submissions for your roofing business

How to Calculate Your ROI from SEO

Ultimately, you privation to cognize however overmuch gross your SEO efforts marque backmost for your roofing business.

Here’s however to cipher your instrumentality connected concern (ROI) from SEO.

So, you privation to way the gross from the leads you get via SEO and subtract the outgo of moving your SEO campaign.

Depending connected the SEO way you take, expenses tin include:

• The outgo of SEO tools and bundle (if you’re going the DIY route)
• Salaries of SEO squad members (if you prosecute a team)
• Fees for your SEO bureau oregon freelancer (if you’re outsourcing the SEO services)

SEO often takes anyplace betwixt 3-6 months to commencement delivering leads. (But it tin instrumentality longer.)

So portion the benefits of a dependable roofing SEO strategy (such arsenic a regular influx of leads) whitethorn footwear successful wrong a month, sustainable ROI is much apt successful a year.

How Much Does Roofing SEO Cost?

Roofing SEO costs tin alteration anyplace betwixt $500 to $5,000 a month, which depends connected a premix of the pursuing factors:

• Who does your SEO for you: Is it conscionable you, a hired in-house team, a freelancer, oregon an SEO agency?
• Local market: Roofing successful large cities whitethorn beryllium a competitory market, truthful to compete, you whitethorn person to walk much (time and/or money) to support up with your rivals
• Business goals: Do you privation to aggressively fertile for the astir invaluable keyword successful your locality successful 3 months? Or bash you person a longer-term extremity that relies little connected accelerated results?
• Site authority: If you’re starting a caller roofing website oregon person a debased level of website authority, you whitethorn request to allocate a chunk of your fund toward nexus building

Doing SEO yourself is usually the cheapest route. You conscionable enactment successful sweat equity, and possibly a fewer 100 dollars a period connected applicable SEO software.

But SEO tin cost conscionable nether $500/month connected mean if you privation to prosecute freelancers oregon agencies.

Or, if you privation to physique an in-house team, 1 full-time SEO specializer tin outgo astir $60,000 per twelvemonth successful the United States.

If you prosecute for aggregate roles (content creator, developer, and SEO manager), you could easy beryllium looking astatine implicit $150,000 a year.

The past enactment is hiring a dedicated roofing SEO bureau to present afloat managed SEO projects.

Depending connected your needs, an experienced bureau tin outgo anyplace betwixt $2,000 to $5,000 a month. Typically, they see a full-stack squad of specialists who enactment connected SEO strategy, contented creation, nexus building, and method SEO.

Should Roofers Hire an SEO Agency?

Hiring an SEO bureau lone makes consciousness if you’ve grown your roofing concern to the constituent that you’re ever connected the move.

In different words:

You don’t person clip to walk connected selling yourself. Or you privation idiosyncratic other to bash this work.

If you prosecute an agency, it comes with the added payment of delivering end-to-end digital selling campaigns that see PPC, societal media advertising, and website design.

This means reaching your prospects connected each channels and getting faster results.

Start Getting Leads with Roofing SEO

No substance however you take to bash SEO, knowing the basics and learning palmy strategies tin assistance you pull much clients.

Check retired this complete SEO checklist to marque definite you’ve covered each the indispensable steps to get much leads.

It covers each aspects of SEO, from keyword probe to nexus building. So you tin larn what it takes to physique a palmy strategy.

The station SEO For Roofers: 6-Step Guide to Attract More Leads appeared archetypal connected Backlinko.