SEO penning tools assistance you amended your content. Here are the apical reasons wherefore you request them and the tools I usage to amended my writing.

If your extremity is to fertile precocious connected Google, penning contented without targeting immoderate keywords is risky. You tin get lucky, but ranking successful Google without due targeting volition be hard.

A amended attack is to analyse keyword information utilizing a instrumentality similar Ahrefs and constitute your contented utilizing that knowledge. 

Below, I’ll outline 4 ways you tin usage Ahrefs to assistance place the champion keywords to target.

1. To recognize the keyword trouble and competition 

The archetypal method I’d suggest is to adhd your keyword to Ahrefs’ Keywords Explorer and look astatine the Keyword Difficulty (KD) of the keyword. 

For this example, I’ve utilized the keyword “typewriter.”

Ahrefs estimates it’s a hard keyword to fertile for. We’ll request backlinks from ~77 websites conscionable to fertile connected the archetypal leafage of Google for this keyword.

Let’s opposition this with a much circumstantial search. Let’s accidental we’re looking for this typewriter song; we mightiness past participate “leroy anderson typewriter.” 

Ahrefs estimates that this is simply a overmuch easier keyword to fertile for. We’ll request backlinks from lone ~two websites to fertile connected the archetypal leafage of Google.

The bottommost enactment present is that not each keywords are created equal. So take your battles (and your keywords) carefully. 

2. To place low-competition keywords

Let’s instrumentality to Keywords Explorer, plug successful a keyword phrase, and caput implicit to the Matching terms report. 

In this example, for the keyword “kimchi recipe,” we can’t spot galore low-competition keywords. 

To get the lowest contention keywords, we’ll request to adhd a filter and acceptable the KD to 20. 

Once we person applied the filter, we tin spot much greenish KD scores—meaning these keywords are little competition.

If we wrote articles astir these circumstantial keyword topics, we’d person a amended accidental of ranking than simply penning astir “kimchi recipe” and each the archetypal matching terms.

3. To place precocious postulation imaginable keywords

Open up a caller lawsuit of Keywords Explorer, plug successful the keyword “kimchi recipe,” and caput implicit to the Matching terms report.

Then adhd a Traffic Potential filter from 0 to 30,000.

Once we person done this, we tin spot the keywords with the highest integrated TP.

Let’s accidental we wanted to instrumentality it further and filter for the lowest KD keywords successful this list.

We tin bash that by adding a KD filter with a max people of 20. Once we person done that, we’ll get the pursuing list.

Having keywords to people that person a debased KD and a precocious TP means that you volition basal a bully accidental of ranking for them successful Google.

4. To place contented gaps

Another mode you tin find opportunities for contented is to usage Ahrefs’ Content Gap tool. 

For the adjacent example, I’m going to instrumentality with the “kimchi recipes” keyword. I’ll unreal I’m the BBC Good Food website, and I privation to grow the Korean nutrient content.

To bash this, I’ve entered the apical competitors of the “kimchi recipes” SERP into the Content Gap study and clicked the “Show keywords” button.

Once the study has been generated, I’ll filter it again utilizing the keyword “korean,” arsenic I lone privation to filter by Korean nutrient content.

Here’s what it looks like:

We tin spot however casual it is to find keyword opportunities that different websites fertile for, but your website doesn’t.

Should you usage SEO penning tools to make content? Well, it depends.

Writing contented with SEO penning tools is inactive a contentious topic—especially if we are talking astir AI tools similar ChatGPT. 

Here’s wherefore I deliberation you should beryllium cautious erstwhile utilizing these tools:

• They don’t ever fact-check.
• They marque up the information sometimes.
• Sometimes they’ll prevarication if they don’t cognize the answer.
• They gully from net sources that are often incorrect themselves.
• They aren’t ever bully with method content.

If these slug points were describing a imaginable contented writer—you astir apt wouldn’t hire them.

But earlier you cancel your AI subscriptions, it’s worthy noting that there’s a spot for tools similar these. But they are champion utilized cautiously, successful my opinion.

Here are 3 examples of wherever I would usage SEO penning tools to assistance constitute basal content.

1. To make nonfiction outlines

SEO penning tools tin assistance springiness you a model to physique your contented around, but they typically request a batch of tweaking. 

Here’s an illustration of maine utilizing NeuralText to make an nonfiction outline:

And let’s repetition this with ChatGPT:

We tin spot that with NeuralText, it’s gone for a modular structure. With ChatGPT, it’s not that antithetic but provides a spot much detail. 

If we comparison this against the operation of the top-ranking pages successful Google, we tin spot that the operation of the top-ranking pages is different. 

In this peculiar example, it’s ~2000 words connected the champion SEO contented penning tools. There’s nary explanation oregon value of the tools; it’s conscionable consecutive into the database of the top tools.

So should you usage AI tools for outlines? Or is it amended to constitute your ain from scratch? It depends connected however method the penning is. 

If your penning is non-technical, past an outline that covers the definition, importance of, and role of whitethorn beryllium much than enough. But much circumstantial details are often needed for much method topics similar SEO.

2. To make meta descriptions at scale

When it comes to penning basal contented similar meta descriptions, tools similar ChatGPT—and, much specifically, the OpenAI API tin assistance you velocity up the contented instauration process. 

Here’s a speedy illustration of immoderate meta descriptions I generated programmatically utilizing a Google Apps script I recovered connected GitHub.

Assuming your contented is successful compartment A2, you tin resistance the look beneath down, and it volition automatically make the meta descriptions for you utilizing the API.

Place the pursuing codification successful compartment B2 aft moving the script:

=AI("write an absorbing meta statement for cell("&[TITLE CELL NUMBER]&"))")

Replace [TITLE CELL NUMBER] with your compartment reference. You tin alteration the portion stating “write an absorbing meta statement for cell” to immoderate prompt, but I’ve kept it very basic.

Here’s the output:

Again, I’m not saying these are the top meta descriptions successful the world, but if you person a ample website, this tin beryllium an businesslike (and cost-effective) mode to constitute them at scale.

But what does Google deliberation astir this? Well, it is wholly good with programmatically made meta descriptions. But arsenic always, retrieve to travel its wide guidelines astir this topic.

3. To make newsletters oregon email templates

Another illustration of basal contented is newsletters and email templates. Creating structured newsletters oregon emails with a instrumentality similar ChatGPT is simply a breeze. 

Here’s an illustration of it successful action:

And you tin besides usage it for email templates as well. 

Here’s a speedy example:

As we saw with the outlines, the contented present is basal and apt needs improving. But for elemental frameworks, it tin beryllium useful.

My favourite SEO penning instrumentality for making my contented much readable is Grammarly.

Here’s what I similar about it.

Grammarly

It’s a paid tool that helps amended your grammar. I find it adjuvant to usage portion penning oregon editing my content.

When creating a caller document, you are encouraged to acceptable goals. This allows the instrumentality to tailor its suggestions based connected your goals and audience.

Once you’ve acceptable your preferences, Grammarly volition people your penning and supply suggestions connected clarity, engagement, style, delivery, and correctness.

It’s a adjuvant penning instrumentality that galore contented teams person built into their proofreading process.

Once you person checked a fewer documents utilizing Grammarly, you tin get an analytics breakdown. 

It shows however galore sessions you person improved. It has helped maine amended 68% of my sessions—quite a lot.

I’ve utilized Grammarly a batch successful the past twelvemonth oregon so, and I tin attest that it’s usually accurate. But I noticed erstwhile that it suggested replacing “links” with “sausages.” 

This is simply a bully illustration of wherever you inactive person to mean the output and not blindly judge the AI suggestions each of the time.

Hemingway

Hemingway is different SEO penning instrumentality you tin usage to assistance marque your penning clearer and much concise. To get started, caput implicit to Hemingway’s website, paste successful your content, and it volition analyse it for readability.

What I similar astir this instrumentality is that it is clean, clear, and elemental to use. Also, each the cardinal accusation I request is successful the right-hand column, meaning I don’t person to cheque connection number done a paper oregon usage different tools to analyse the writing.

In my opinion, immoderate SEO penning instrumentality that importantly helps amended your content’s prime is worthy learning however to use.

Another usage for SEO penning tools is arsenic a originative sparring partner.

Sometimes, it’s hard to get that spark of inspiration erstwhile writing. 

But what if you could inquire idiosyncratic influential to constitute for you? Well, you tin bash this with AI—almost.

Get immoderate code of dependable inspiration

Here’s an illustration of maine asking ChatGPT to constitute successful the benignant of David Ogilvy:

Using this benignant of punctual successful ChatGPT allows you to get originative inspiration from celebrated copywriters oregon immoderate different distinctive personalities you tin think of. 

Here’s a much utmost illustration of the aforesaid punctual successful the benignant of Gordon Ramsay:

The options present are limitless, and your writing’s code of dependable is lone constricted by your imaginativeness and creativity. 

The bottommost enactment is that ChatGPT tin assistance you make absorbing ideas you mightiness not person thought of initially.

Traditional contented penning tin beryllium slow. It tin sometimes beryllium painful. 

And it tin instrumentality a batch of time. 

But utilizing SEO penning tools helps support the momentum going.

You’ll apt get amended results if you people your keywords correctly, constitute basal content, and proofread it utilizing SEO penning tools.

Become the “content cyborg”

The folks astatine Animalz were the archetypal to coin this phrase, to my knowledge. And it’s 1 that has been stuck successful my caput this past year.

The contented cyborg refers to the usage of AI tools, but my explanation goes broader—to SEO penning tools successful general. 

I deliberation you should usage tools that assistance you amended your contented process and marque it much businesslike without sacrificing your wide contented quality.

If you tin velocity up your contented process, you volition summation your output and enactment much efficiently.

Most of you won’t imagination of utilizing a typewriter to constitute blog contented these days—it conscionable doesn’t marque sense. It’s excessively slow, inefficient, and not connected to the internet! 

So erstwhile it comes to SEO penning tools, the question is not whether you should oregon should not usage them, successful my opinion. It’s much astir how you tin usage them to summation the ratio of your enactment to execute amended prime output.

Ahrefs’ blog has had an awesome summation successful integrated postulation implicit the past year. 

Looking astatine past year’s Organic postulation report successful Site Explorer, we tin spot we person accrued our blog postulation by ~108% twelvemonth on year.

But however overmuch of this occurrence is owed to the SEO penning tools we use? Well, it’s hard to accidental exactly. But we bash cognize that we usage them to assistance make our content.

The astir measurable illustration of america utilizing SEO penning tools to amended our contented is apt Grammarly.

According to its analytics report, its suggestions person positively impacted 65% of our writers’ sessions successful the past month alone. 

Although we can’t straight property immoderate postulation summation to immoderate peculiar SEO penning tool, it’s apt to person contributed to a affirmative acquisition for our readers. This, successful turn, mightiness person helped to thrust much postulation to the tract successful the last year.

Final thoughts

SEO penning tools are utile for galore tasks. But you request to cognize how to usage them efficaciously to get results.

But bash you truly request SEO penning tools? Well, yes, you do. But lone if you usage them properly. They tin assistance you go much businesslike astatine writing, summation output, and heighten contented successful ways you wouldn’t person thought of before.

Got much questions? Ping maine on Twitter. 🙂