Shein Revenue and Usage Stats

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Shein is 1 of the largest fast-fashion retailers worldwide, shipping to customers successful implicit 150 markets.

Known for its comparatively low-priced apparel and wide variety, Shein became 1 of the astir fashionable buying destinations among Gen Z and millennial consumers crossed the world.

The Shein app was downloaded much than 260 cardinal times successful 2023 unsocial and Shein’s yearly income are forecasted to scope $50 cardinal successful 2024.

Continue speechmaking to find the latest statistic connected Shein usage successful 2024.

Here’s a speedy overview of what you’ll find connected this page:

Key Shein Stats

  • Shein brought successful $32.2 billion successful income worldwide successful 2023.
  • In the US, Shein had 46.9 million unsocial visitors successful June 2024.
  • Shein claimed an 18% marketplace stock worldwide wrong the accelerated manner category.
  • Around 1 successful 4 US consumers study buying astatine Shein successful the past 12 months.
  • More than 16,000 employees enactment astatine Shein.

Shein Revenue

In 2023, Shein generated an estimated $32.2 billion successful income worldwide, showing a 41.85% year-over-growth.

Analysts forecast that Shein’s gross volition deed $50 cardinal successful 2024.

Shein Revenue

Here’s a array with Shein’s gross maturation since 2016:

Year Shein Revenue
2016 $0.61 billion
2017 $1.55 billion
2018 $1.99 billion
2019 $3.15 billion
2020 $9.81 billion
2021 $15.7 billion
2022 $22.7 billion
2023 $32.2 billion
2024 $50 billion

Sources: Reuters, Statista

Shein Downloads Worldwide

The Shein app generated a full of 199.37 million downloads worldwide successful 2024 (as of October).

In 2023, shoppers worldwide downloaded Shein 261.94 cardinal times, showing a 31.38% year-over-year increase.

Shein Downloads Worldwide

Here’s a elaborate breakdown of Shein’s yearly app downloads since 2015:

Year Shein Downloads
2015 2.71 million
2016 10.23 million
2017 18.66 million
2018 59.06 million
2019 68.26 million
2020 123.43 million
2021 177.49 million
2022 195.84 million
2023 261.94 million
2024 199.37 million

Source: Statista

Shein US Unique Visitors

In June 2024, Shein had 46.9 million unsocial visitors successful the US.

Shein Unique US Visitors

Source: eMarketer

Shein Adoption Rate

In the US, 24% of respondents assertion to person shopped astatine Shein successful the past 12 months, making it 1 of the astir fashionable accelerated manner retailers down Temu and H&M (both astatine 26%).

US Shein Shoppers

Among US and UK Gen Z respondents, 30% reported buying astatine Shein successful the past 12 months.

Here’s a elaborate breakdown of Temu adoption complaint successful the US and UK by generation:

Generation Share of US and UK Consumers Who Shopped astatine Shein
Gen Z (18-24) 30%
Millennials (25-42) 25%
Gen X (43-55) 21%
Boomers (56+) 11%

Source: Business of Fashion

Shein Market Share Worldwide

According to Coresight Research, Shein is the largest fast-fashion retailer worldwide with a marketplace stock of 18%, followed by Inditex (owner of Zara, Massimo Dutti, and different brands) with 17% and H&M with a 5% share.

Shein Market Share

Source: Reuters

Shein Sales by Country

According to GlobalData estimates, the US marketplace accounts for a 28.2% stock of Shein income successful 2023, followed by Germany (6.6%) and the United Kingdom (6%).

Shein Sales by Country

Here’s a array with the estimated stock of Shein income by state arsenic of 2023:

Country Share of Shein Sales
US 28.2%
Germany 6.6%
United Kingdom 6%
France 5.4%
Japan 4.3%
Italy 4.1%
Brazil 3.7%
South Korea 3.7%
Spain 3.6%
Mexico 3.2%

Source: Reuters

Shein Number of Employees

Shein has much than 16,000 employees worldwide located crossed implicit 20 offices globally.

Shein Employees

Source: Shein

The station Shein Revenue and Usage Stats appeared archetypal connected Backlinko.

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