PROUDLY

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If you don't yet cognize astir PROUDLY, the babe attraction marque co-founded by Gabrielle Union and Dwyane Wade with dermatologist Dr. Naana Boakye, consider this your ceremonial introduction! Whether you're a caller genitor oregon person a increasing family, PROUDLY has each the affordable babe attraction products created specifically for melanin-rich tegument that you request to cognize about. 

The enactment utilizes earthy oils and elemental ingredients to trade babe skincare and diapering products that nourish, hydrate and attraction for melanin-rich skin. From a moisturizing, lightweight lotion that is non-greasy to a nourishing oil that keeps the tegument hydrated arsenic ever, PROUDLY has immoderate unthinkable products that are each gentle, nourishing and made thoughtfully successful solemnisation of melanated skin.

We've rounded up immoderate of PROUDLY's top-rated babe attraction products exclusively astatine Target. Shop them each below!

This hydrating babe lotion is lightweight and non-greasy, with a natural, soothing and mellow lavender chamomile scent. It has shea butter, jojoba oil, oat and calendula to nourish melanin-rich skin.

One reviewer shares, "Perfect Scent, Perfect Texture, Perfect Amount of Hydration. Most babe products are watery and thin. Not Proudly! This lotion absorbs truthful good into the skin, leaving it creaseless and hydrated, not greasy oregon dry. Honestly I request a vessel for myself and a vessel for my baby, it's that good."

This nourishing babe oil has plant-based oils, squalane and vitamin E to replenish adust skin. It has nary dyes, mineral oil, parabens, PEGs, phthalates oregon synthetic fragrance.

One reviewer raves, "Made my babies softer than a baby! I was looking for a fragrance escaped babe lipid and this was each that was available. Boy americium I glad! It's wonderful, absorbs good and keeps my babies brushed successful this terribly adust wintertime weather."

With mango food and jojoba oil, this baby each implicit balm works similar magic connected irritated, adust and itchy skin.

"My toddler has precise sensitive, adust skin," a reviewer explains. "It has been highly adjuvant particularly with the adust patches connected his stomach. They're wholly gone! We volition beryllium repurchasing."

This lightly foaming babe wash has the calming, earthy scent of lavender chamomile, on with aloe and jojoba lipid for hydration.

One reviewer shares, "We emotion this Proudly babe wash. It does look to beryllium precise gentle connected her skin. It leaves her tegument feeling clean, soft, and hydrated - not astatine each adust oregon flaky. The fragrance is beauteous and soothing. It smells much similar the lavender herb than a perfumey lavender. She loves bath clip and we emotion this babe wash. We'll decidedly cheque retired much products from the brand."