Sony and Honda anticipation you're feeling their caller car company's name.

The tech and car giants created Sony Honda Mobility past twelvemonth to make an electrical conveyance marque and announced astatine CES connected Wednesday that it volition beryllium called Afeela.

"Afeela expresses an interactive narration wherever radical "feel" mobility arsenic an intelligent entity, and mobility "feels" radical and nine utilizing sensing and web IT technologies," the institution said.

The sanction was rolled retired connected a prototype of the brand's archetypal vehicle, which volition beryllium built successful the United States starting successful 2026.

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Afeela volition statesman selling cars successful 2026. (AP Photo/John Locher)

The four-door sedan features elemental styling that is equipped with a monolithic suite of electronics.

The Afeela sedan has 45 sensors connected it. (Afeela)

It includes 45 sensors made by Sony wrong and retired that see cameras, radar and lidar to alteration its safety, semi-autonomous driving and interactive systems.

The Afeela's interior has a widescreen integer show and video sideview mirrors. (Afeela)

The interior features integer displays spanning the dashboard, 2 much for the rear passengers and video camera sideview mirrors, which are ineligible successful immoderate countries, but not yet successful the United States.

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The electronics are tally by the almighty Qualcomm Snapdragon Digital Chassis and usage infotainment bundle developed by Epic Games.

The Afeela's drivetrain specifications person not been announced. (AP Photo/John Locher)

Powertrain specifications, driving scope and pricing were not announced, nor was the nonstop determination wherever it volition beryllium produced.

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Honda volition beryllium launching the all-electric Prologue SUV adjacent twelvemonth successful concern with General Motors, but it is besides gathering its ain electrical conveyance and artillery manufacturing facilities successful Ohio, which are scheduled to statesman operating successful 2026.