Social media absorption bundle institution Sprout Social acquired Tagger Media, an influencer selling and societal quality platform, for $140 million.
The acquisition adds the quality to observe influencers and program campaigns astir them to Sprout Social’s wide societal media absorption and analytics offerings.
Tagger Media offers a unified SaaS solution for brands and agencies that allows marketers to measurement the interaction of influencer campaigns done ROI and trends reports. It besides lets brands analyse rival strategies.
“By bringing Tagger’s influencer selling bundle into Sprout’s suite of solutions, we person the accidental to present the adjacent procreation of societal insights to our customers to substance concern strategy and measurement the afloat ROI of holistic societal investments,” said Justyn Howard, Sprout Social’s CEO and co-founder, successful a release.
Why we care. The influencer selling manufacture is presently estimated at $21.1 billion, truthful bringing influencer selling into the fold volition assistance galore Social Sprout customers to measurement the interaction of each things social, including societal commerce.
Dig deeper: Meet 3D virtual influencers, the caller breed of selling influencers
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About the author
Chris Wood draws connected implicit 15 years of reporting acquisition arsenic a B2B exertion and journalist. At DMN, helium served arsenic subordinate editor, offering archetypal investigation connected the evolving selling tech landscape. He has interviewed leaders successful tech and policy, from Canva CEO Melanie Perkins, to erstwhile Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama arsenic the country's archetypal national CIO. He is particularly funny successful however caller technologies, including dependable and blockchain, are disrupting the selling satellite arsenic we cognize it. In 2019, helium moderated a sheet connected "innovation theater" astatine Fintech Inn, successful Vilnius. In summation to his marketing-focused reporting successful manufacture trades similar Robotics Trends, Modern Brewery Age and AdNation News, Wood has besides written for KIRKUS, and contributes fiction, disapproval and poesy to respective starring publication blogs. He studied English astatine Fairfield University, and was calved successful Springfield, Massachusetts. He lives successful New York.
