If you’ve been buying astir for a caller instrumentality to assistance you with your SEO And PPC campaigns past you whitethorn person heard of SpyFu already.

But however does it work?

And is it immoderate good?

In this guide, I’m going to instrumentality you done each of SpyFu’s features.

I’ll amusement you however to usage them and sermon their benefits for your SEO and PPC efforts.

Let’s go!

What Is SpyFu?

SpyFu is simply a truly fashionable SEO and PPC instrumentality that uses web scraping exertion to stitchery data.

It’s mostly utilized by integer marketers to amended their online hunt show done keyword research and competitory intelligence.

It’s a VERY versatile instrumentality that has galore uses, including:

• Competitor analysis
• Keyword research
• SEO analysis
• PPC research
• Finding backlinks
• Reporting and tracking

But its main intent is to place lucrative hunt presumption utilized by your competitors successful some paid and integrated hunt campaigns.

There are different SEO tools with comparable features, but SpyFu genuinely stands retired erstwhile it comes to competitory analysis, oregon “spying” (hence the name).

SpyFu Setup

Setting up a task with SpyFu is incredibly straightforward.

Once you’ve created an account, simply log successful and past click connected ‘Create a Project’.

Then, participate your domain and show name.

SpyFu past suggests immoderate competitors to you.

You tin determine if you privation to usage these competitors for your run oregon not.

Once you’ve done that, your task is each acceptable up and you’re bully to go.

SpyFu Features

User Interface and User Experience

To beryllium honest, determination are a fewer things I hatred much than an overly-complicated UI.

Thankfully, SpyFu’s dashboard and UI prioritize simplicity and a cleanable layout.

The dashboard has 8 tabs astatine the apical for casual entree to things similar keyword research, SEO tools, PPC research, tracking, and reports.

The hunt barroom is centrally located connected the dashboard which makes it speedy and casual to get an overview of your domain.

You tin besides hunt for keywords oregon idiosyncratic URLs depending connected which diagnostic you’re using, and it allows you to alteration your portion to marque definite the information is afloat applicable to you.

SEO Research

Here you’ll besides find tabs for:

• SEO Overview
• Competitors Analysis
• Kombat SEO
• SEO Keywords
• Ranking History
• Top Pages
• Backlinks
• SEO Reports

I’ll screen each of these tools below.

SEO Overview

The SEO Overview leafage consists of antithetic sections that let you to person a speedy glimpse astatine your data. These sections include:

• Top Organic Competitors
• Shared Organic Keywords among each your competitors
• Performance information for your keywords
• A speedy presumption of your backlinks and apical pages
• A glimpse astatine your keyword ranking history

The icons connected the near of the surface enactment arsenic a menu. You tin either click connected the icon to leap consecutive to a conception oregon scroll down until you find it.

At the precise apical of the page, you tin instantly presumption the full fig of integrated keywords associated with your tract oregon your competitors.

You’ll spot the estimated fig of clicks you get from each of your integrated keywords, and the estimated worth of your integrated traffic.

To get a deeper analysis, you’ll request to click connected the antithetic sections

For example, if you privation to cheque up connected your Inbound links oregon presumption your keyword gainers and losers, keywords that person experienced notable improvements oregon declines successful rankings, simply click connected the conception you privation to analyze…

…and a caller leafage volition unfastened up providing you with much in-depth data.

Competitor Analysis

SpyFu allows you to place your closest integrated competitors and analyse their SEO strategies.

You tin besides measure your PPC competitors, but much connected that later.

When you click connected the ‘Competitors‘ tab, you participate a domain successful the hunt barroom and SpyFu presents you with a bully graph.

This shows you your apical 5 competitors ranking for integrated keywords.

You tin besides presumption their monthly clicks and monthly value.

The accusation connected this graph allows you to comparison the trajectory of your competitors with your ain site’s progress.

Below this, there’s a afloat database of competitors with respective metrics that SpyFu uses to find your competitors.

These metrics are:

• Overlap – this gives you a speedy thought of however galore integrated keywords you stock with a competitor
• Number of Keywords – the full fig of integrated keywords SpyFu has recovered for a domain
• Monthly Clicks – an estimation of however galore clicks a domain gets from each of its integrated keywords
• Monthly Value of Clicks – this is simply a worth that SpyFu gives to integrated keywords based connected the estimated worthy of a click generated from these keywords for a domain
• Common Keywords – is simply a utile metric to wage attraction to arsenic it shows you however galore keywords you’re targeting that your competitors are arsenic well

Kombat for SEO

Before I delve into the Kombat tool, I’m going to capable you successful connected the filters that you tin usage successful immoderate of SpyFu’s keyword probe features.

They’re ever located astatine the near of the leafage and they’re large for customizing your searches.

It allows you to filter retired your domain’s keywords from appearing successful your results..

You tin besides filter to lone presumption keywords wrong a definite range. For instance, let’s accidental you lone wanted to spot keywords with a hunt measurement supra 100 and a keyword trouble of 20.

Plus, you tin see oregon exclude keywords from your searches which is large for excluding branded terms.

Next to the filter options you person the topics option. By clicking connected this, you tin spot keywords clustered nether their genitor topic.

These tin supply you with much ideas for creating contented astir a definite topic.

Now, let’s instrumentality a adjacent look astatine the Kombat for SEO instrumentality itself.

This instrumentality is 1 of the astir adjuvant features that you get with SpyFu.

It puts your domain up against your competitors successful the signifier of a Venn diagram.

You tin instrumentality with the competitors SpyFu suggests oregon adhd your own.

There are 4 keyword categories:

• Core Keywords
• All Keywords
• Questions
• Missing Keywords

If you hover implicit 1 of the categories past the overlapping sections volition beryllium highlighted successful the diagram.

‘Core Keywords‘ are the hunt presumption that each of the domains fertile for.

‘All Keywords‘ refers to hunt presumption that immoderate of the domains is targeting.

‘Questions‘ are based connected hunt queries from immoderate of the domains.

Finally, ‘Missing Keywords‘ are the keywords your competitors are targeting that you aren’t.

Clicking connected immoderate of the categories takes you to a database of keywords.

The ‘Missing Keywords’ database is SUPER useful.

These keywords contiguous opportunities that you’ve missed which could beryllium highly applicable to your concern and SEO campaign.

That being said, you won’t request to people each hunt word connected the list. You volition travel crossed queries that volition beryllium irrelevant to your keyword strategy. So, you’ll request to scroll done the database and take the ones that are the astir applicable by selecting the boxes adjacent to the keywords.

You tin past export them arsenic a CSV record and import the record to Google Sheets for further analysis.

You mightiness find that you volition request to optimize definite pages with circumstantial keywords oregon you whitethorn request to make caller pages for the missing hunt queries.

SEO Keywords

With this tool, you tin instrumentality a person look astatine your competitors’ keyword rankings arsenic good arsenic analyse your own.

To analyse your keywords, paste your domain successful the hunt box, acceptable your region, and deed ‘Search’.

You’ll past beryllium presented with a implicit database of your keywords on with 5 metrics. These include:

• Volume
• Rank (Change)
• SEO Clicks (Change)
• KD
• CPC

The 2 metrics to wage adjacent attraction to present are, Rank (Change) and SEO Clicks (Change).

Rank (Change) – There are 2 elements to this metric:

1. Rank shows you what presumption your keywords are presently ranking in.
2. (Change) means however galore positions they moved up oregon dropped down to.

SEO Clicks (Change) – here’s what these metrics archer you:

1. SEO Clicks is an estimation of the fig of clicks a leafage should person a period based connected its existent ranking position.
2. (Change) shows you however galore much clicks oregon less clicks your leafage got by comparing its existent ranking to its erstwhile ranking.

Let’s look astatine an example. In the representation beneath you tin spot the ‘YouTube tags’ leafage moved up 1 spot and is presently ranking successful presumption 2, and according to SpyFu, it present gets 420 much clicks.

Nice!

To marque the astir retired of this instrumentality you’ll privation to usage the filter options to comparison your keyword rankings against your competitors’ rankings.

To bash this, you request to paste your competitor’s domain successful the hunt container and deed ‘Search’.

In the ‘Filters’ conception paste your domain successful the container close nether ‘Compare to Your Site’s Ranks’

You tin besides take to see oregon exclude keywords and URLs, specified arsenic /blog.

You tin adjacent exclude homepage keywords and set hunt volume, keyword difficulty, and rank.

Simply click ‘Apply’ erstwhile you’re done…

…and the instrumentality volition springiness you results based connected the filters you’ve set. You’ll get a side-by-side presumption of the keywords some you and your rival fertile for and the positions successful which they rank.

This is SUPER insightful. Not lone volition this instrumentality assistance you to spot wherever you’re falling down your competitors successful presumption of keyword rankings, but it besides helps you to observe caller contented ideas.

For example, successful the representation above, I tin spot that determination are 2 topics I don’t person contented for; ‘Squarespace SEO’ and ‘SEO analyzer’.

But that’s not all. If you request much information you tin usage the ‘Columns‘ tab to adhd oregon region metrics.

And you tin take however you privation the results to beryllium sorted.

I went with Biggest Rank Gains.

SpyFu has near nary chromatic unturned erstwhile it comes to analyzing wherever your keywords fertile and that of your competitors.

Pretty neat.

Ranking History

Rank tracking is important for identifying the strengths and weaknesses of a domain.

That’s wherefore this is simply a truly bully feature.

Ranking History lets you way your and your competitors’ rankings implicit a circumstantial play of time.

First, you participate either your domain oregon a competing domain successful the hunt bar.

I’ve entered my domain arsenic I privation to spot however my rankings person fared implicit time.

Then, you take the clip play you privation to view.

Next, you take however you privation your results to beryllium sorted. I went with ‘Biggest Rank Gains‘.

You tin past take a circumstantial keyword to people and constrictive down your hunt to sets of keywords related to antithetic categories oregon topics.

Plus, you tin use different filters:

• ‘Start Rank’
• ‘End Rank’
• ‘End Rank Change’
• ‘SEO Clicks’
• ‘SEO Click Change’
• ‘Search Volume’

Lastly, you deed the ‘Apply‘ fastener and SpyFu gives you your results.

You tin spot wherever keywords ranked astatine the commencement of the clip play and wherever they fertile now.

So, looking astatine the ‘content selling plan’ keyword, I tin spot that it moved up 87 spots successful the past year. It started disconnected ranking successful presumption 93 and ended up successful presumption 6.

I tin present analyse what caused this betterment successful my rankings. For example, this could beryllium owed to gathering much prime backlinks oregon making adjustments to the contented connected the leafage successful the past year.

By utilizing this tool, I tin pinpoint precisely what tactics person been palmy and usage them to support improving my rankings.

Top Pages

When conducting rival research, it’s important to cognize which keywords are earning a batch of clicks.

It’s besides captious to cognize which pages are receiving much postulation than others.

This tin beryllium done easy utilizing SpyFu’s Top Pages feature. The instrumentality allows you to spot which pages are pulling successful a batch of postulation for some your tract and your competitors’ sites.

If you spot that definite pages connected your tract are driving a batch of occurrence you should make much contented astir those topics.

When analyzing your competitors’ domains you should instrumentality enactment of the pages that are driving postulation to their site. Do you person pages that screen those topics? If not, you should people those topics too.

This is wherever SpyFu’s Top Pages diagnostic comes in:

• It shows your competitors’ astir palmy pages successful presumption of integrated clicks from the SERPs. You tin besides spot which keywords those pages are ranking for.
• It breaks down a domain’s keywords and their corresponding click estimates into page-by-page detail.
• The instrumentality provides keyword metrics similar ‘Organic Clicks’ and ‘Not Clicked’. This helps you to marque strategical decisions and prioritize keywords.

To usage it for rival analysis, click connected the Top Pages tab and benignant successful your competitor’s domain.

You tin take to presumption the pages with the astir integrated postulation oregon their newest pages.

The ‘Pages With the Most Organic Traffic’ study volition springiness you insights into which topics are driving the astir traffic.

The ‘New pages’ study volition amusement you pages that person conscionable started ranking. This is utile due to the fact that you tin spot what topics and benignant of contented is moving wrong your niche RIGHT NOW.

You tin besides usage the keyword filter enactment to constrictive down the results to circumstantial keywords that you’re targeting.

You’ll past spot an ordered database of the site’s pages with their estimated monthly SEO clicks.

There’s besides the enactment to spot the keywords that each leafage ranks for on with metrics like:

• Ranking position
• Search volume
• SEO Clicks
• Keyword Difficulty
• Organic Clicks
• Not Clicked

The past 2 metrics are SUPER informative and I’ll archer you why.

• Organic Clicks – shows you however galore clicks connected this keyword’s SERP went to integrated results.
• Not Clicked – tells you however galore users permission the SERPs without clicking connected an integrated result. It could mean that the users are getting their hunt query answered straight connected the SERP. This is invaluable accusation arsenic it tin assistance you debar targeting the incorrect keywords.

As with each of SpyFu’s features, this instrumentality besides allows you to export your information and analyse it connected a spreadsheet.

Backlinks

SpyFu’s attack to link building is antithetic from galore different SEO tools.

It’s designed to assistance you find almighty backlinks that volition get you ranking for the keywords you target. You tin besides spot which sites are linking to your domain oregon your competitors for circumstantial keywords.

To start, if you privation to spot the domains that nexus to your site, each you request to bash is input a keyword into the hunt bar. In this example, I chose “local SEO”. You tin besides filter your results by definite categories oregon leafage types, specified as:

• Blogs
• Pages with affiliate links
• .GOV/.EDU sites
• Forums
• News sites
• Directories

SpyFu past provides you with a database of each the domains linking to your tract for that keyword.

If you hover your cursor implicit the ‘Outbound Links’ metric you’ll besides spot the different sites that these domains are linking to.

For example, the rockcontent.com/blog/seo-vs-google-ads/ leafage is linking to writeraccess.com.

If you privation to usage the instrumentality to analyse your competitors’ backlinks, past you conscionable request to benignant 1 of their domains into the hunt barroom to spot the sites linking to them.

The Backlink Kombat instrumentality helps you get adjacent much specific.

You tin take to spot pages that nexus to your competitors but not to you.

You tin besides exclude your domain truthful you don’t spot your pages that are already getting linked to.

This means you tin find truly applicable sites that aren’t already linking to you.

As with each the information SpyFu gathers, you besides person the enactment to export your data.

Overall, SpyFu’s Backlink instrumentality is bully for uncovering backlink opportunities rapidly and easily.

However, the instrumentality isn’t designed for auditing backlinks.

Tools similar Semrush are overmuch much broad and if I lone had the fund for 1 nexus gathering tool, SpyFu wouldn’t beryllium the 1 I chose.

SEO Reports

The SEO Reports diagnostic is large if you privation each of your SEO information successful 1 place.

It’s besides cleanable for showing clients the advancement you’ve made for their sites with your SEO efforts.

The reports interruption down each of the accusation you tin presumption erstwhile you’re utilizing SpyFu.

There are reports designed for antithetic stages of the income rhythm including:

• Pre-sales
• Onboarding
• Planning
• Retention
• Upselling

Plus, you tin marque the reports with the logos of your clients.

To make your ain report, spell to the SEO Reports tab and input a domain.

Then, take the benignant of study you want.

Next, take your competitors.

Click ‘Finish‘ and fto SpyFu bash the rest.

Here’s an illustration of the info that’s included successful your SEO report.

It showcases your biggest keyword gains implicit the erstwhile period and your ranking improvements for your astir invaluable keywords.

You tin take to person this study connected a monthly basis.

That way, you tin cheque your advancement month-on-month and support your clients regularly updated.

NICE.

PPC Research

PPC Overview

SpyFu is conscionable arsenic utile for PPC probe arsenic it is for SEO.

The PPC Overview conception gives you a adjuvant wide presumption of your PPC campaigns. You tin besides usage it to analyse your competitors’ campaigns.

To start, you conscionable request to benignant successful a domain astatine the apical of the screen.

SpyFu past generates a ton of information with metrics like:

• Estimated monthly PPC clicks
• Estimated monthly PPC budget
• Paid keywords
• Google Ads bargain recommendations

By scrolling down, you tin besides presumption a database of the astir palmy paid keywords with useful metrics similar Monthly Cost, Search Volume, and Paid Clicks

The Monthly Cost metric shows you the estimated outgo the advertiser is paying each period to bid connected and advertise for a circumstantial keyword.

Search volume represents the mean fig of searches per period for each keyword.

Paid clicks notation to the postulation generated done online ads wherever the advertiser pays a interest for each click connected their ad.

These clicks usually pb users to the advertiser’s landing page, expanding their visibility and imaginable for conversions oregon sales.

By analyzing these metrics, you tin summation invaluable insights into your competitors’ paid advertizing strategies.

If you recognize which keywords they’re bidding on, the associated costs, and the hunt measurement past you tin marque much informed decisions astir your ain paid advertizing campaigns.

You tin measure however competitory the marketplace is and place perchance lucrative keywords.

PPC Competitors

The PPC Competitors instrumentality works successful a akin mode to the SEO Competitors tool.

SpyFu identifies your top-paid competitors and past presents information successful a graph.

You tin toggle betwixt viewing their PPC keywords, Paid Clicks, and Ad Budgets.

The graph allows you to place patterns successful your competitors’ PPC campaigns.

You tin usage it to pinpoint the clip periods wherever their metrics accrued and erstwhile they dipped.

This accusation volition beryllium truly utile aboriginal connected erstwhile you commencement utilizing the Ad History instrumentality (I’ll get into this soon).

Below this graph is simply a array that shows you the keywords wherever your competitors overlap, and the communal keywords that your competing domains are bidding on.

This means you tin spot which keywords your competitors deliberation are important for their PPC campaigns, and helps you find however competitory definite keywords are apt to be.

Kombat for PPC

The PPC Kombat instrumentality gives you large insights into the keywords your competitors are bidding on.

It provides you with actionable proposal astir keywords you should see investing successful arsenic well.

It besides shows you which of your keywords could beryllium considered ‘Potential Ad Waste’.

These are keywords you’re targeting that nary of your competitors are.

If you’re the lone 1 targeting these terms, past you could perchance beryllium wasting your efforts connected keywords that don’t pull a ample capable audience.

Kombat finds these presumption for you truthful you tin marque a determination connected what to bash with them.

If you privation to spot SpyFu’s suggestions astir presumption you should see buying, click connected ‘Consider Buying.‘

You’re past presented with a database of keywords on with metrics you tin view, specified arsenic Search Volume and Ads.

Ads archer you however galore domains are moving ads for the keyword.

This volition assistance you to determine whether you privation to spell up and people these keywords oregon not.

If lone 1 domain buys a keyword past it could simply beryllium a test.

If 2 oregon much domains are buying the aforesaid keyword past that could beryllium a awesome that there’s worth successful buying that keyword.

PPC Keywords

The PPC Keywords instrumentality lets you probe your competitors successful adjacent much detail.

Firstly, you benignant successful a competing domain.

Then, you tin besides benignant successful your ain domain astatine the near of the surface truthful that you don’t spot keywords you’re already bidding on.

I truly similar this arsenic it saves clip sifting done keywords and makes definite you debar duplicates.

When you’ve applied your filters, SpyFu lists the keywords your competitors are paying for that you’re not.

As usual, it gives you metrics information truthful that you tin determine which keywords to target.

Depending connected your niche, your competitors’ PPC keyword lists whitethorn beryllium tiny oregon they mightiness beryllium PRETTY extensive.

So, it’s important that you tin absorption connected keywords that subordinate to the aforesaid theme.

When related keywords aren’t grouped together, it’s much hard to analyse them.

If you radical them together, you tin look astatine the bigger representation and spot wide trends.

A large mode to bash this is to usage the ‘Groups’ presumption connected the near broadside of the page.

You’ll inactive spot the afloat database of your competitors’ PPC keywords.

But, they’ll beryllium organized into clusters of related terms.

You tin besides usage the filter to radical them by ‘Search Volume’ oregon ‘Keyword Count’.

Plus, you tin usage the filter to presumption a domain’s ‘Most Successful Keywords’ oregon ‘New Keywords’.

The ‘New Keywords’ are presumption your competitors’ person precocious started buying. This helps you to support up with the latest trends wrong your niche.

If you hover implicit the ‘Ads’ file past you tin spot the fig of domains that person advertised for the keyword and the existent domains.

The ‘Ad Copy’ metric volition supply you with the domain’s astir caller advertisement for the keyword.

It gives you details including:

• Ad copy
• Headline
• Ad position
• Display URL

When you find keywords that look good, you tin click ‘Add‘ to adhd them to your ain project.

You tin besides export the keywords you find to your Google Ads account.

Simply prime the ones you privation and past take from 1 of the export options.

If you prime ‘Copy Keywords to Clipboard’ past they’ll beryllium added straight to your account.

The ‘Export arsenic CSV’ and ‘Export to Google Sheets’ options let you to transportation them to a spreadsheet.

SpyFu besides provides you with ‘Next Generation Metrics.’

These are metrics designed to assistance you find the presumption that marque the astir consciousness for your site.

Sometimes, if you conscionable spot metrics similar Search Volume and CPC it tin beryllium hard to archer if you should people this term.

That’s wherefore SpyFu has added what it calls ‘real-world signals’ specified arsenic ‘Searches Not Clicked’.

This metric shows the fig of times a keyword is searched but users don’t click connected immoderate of the hunt results.

So, let’s accidental a keyword has a precocious hunt volume. Sounds similar it mightiness beryllium worthy targeting, right?

Well, present let’s accidental that it besides has a precocious ‘Searches Not Clicked’ count.

This means that those searches aren’t needfully going to construe into postulation to your site.

Turns retired that keyword mightiness not beryllium worthy targeting aft all.

The ‘Next Generation Metrics’ are:

• Clicks
• Paid Clicks (%)
• Searches Not Clicked (%).

To use them to your results, click the ‘Columns’ tab and past prime the ones you want.

Ad History

This instrumentality means you tin instrumentality a heavy dive into your competitors’ ads to spot which ones were successful, and however they’ve changed implicit clip to beryllium much (or less) effective.

You tin analyse the advertisement transcript that’s intelligibly moving truthful that you tin amended optimize your ain ads.

Once you’ve typed a competitor’s domain into the hunt bar, you past request to use a filter truthful that you tin absorption connected ads for a circumstantial keyword.

SpyFu keeps a implicit grounds of each and each advertisement that a domain has run, and the Ad History instrumentality gives you entree to this.

Within the Ad History tool, you’ll announcement a colour coding strategy used. When you spot that an advertisement has been the aforesaid colour for a play of clip it means that the aforesaid advertisement has been moving for that entire period. When there’s a colour change, it means the advertisement has been altered oregon wholly changed.

When you click connected an ad, you’ll spot the advertisement astatine the close broadside of the leafage on with 3 metrics:

• % of ads served – this measures the percent of the domain’s ads that usage this circumstantial advertisement copy
• % successful apical of the leafage – however often this advertisement was astatine the apical of the SERPs
• Average presumption – wherever the advertisement placed connected mean among a definite fig of competitors

For example, this advertisement has an mean presumption of 4 retired of 9 which means it placed 4th connected mean successful a tract of 9 competitors.

The higher the fig of competitors, the much competitory the tract volition be.

On apical of that, the Ad History instrumentality allows you to comparison the advertisement transcript from your competitors’ anemic and beardown ads.

You tin spot however they tweaked them to marque them much palmy and usage this accusation to tweak your ain ads.

Google Ads Advisor

Google Ads Advisor is wherever you’ll find the champion recommendations astir which keywords you should see buying.

SpyFu considers respective factors erstwhile recommending keywords to you:

• How galore of your competitors are buying them
• The level of impressions they get from high-volume searches
• How overmuch they outgo per click

After you participate your domain into the hunt bar, you’ll spot a database of keywords with the pursuing metrics:

• Impressions per month
• Cost per click
• Cost per month
• Potential clicks per month

SpyFu besides gives you a standing for the keyword.

When deciding which keywords to target, you request to prioritize the ‘Great Buy’ and ‘Good Buy’ terms.

To presumption these, usage the ‘Buy Recommendations’ filter option.

The instrumentality besides provides a ‘Negative Match’ enactment to presumption keywords that SpyFu thinks you should driblet for your campaign.

By doing so, you could prevention wealth and reallocate it to much lucrative keywords.

If you privation to export your keywords to your Google Ads run past you tin prime the ones you similar and click ‘Export Selected‘.

Google Ads Templates

SpyFu besides provides you with templates you tin usage for your Google Ads campaigns.

SpyFu’s squad crafts these templates to assistance you get your Google Ads going successful a substance of minutes.

First, you request to click ‘Choose A Template‘.

Then, you prime your manufacture and download your template.

If SpyFu doesn’t already person a template for your manufacture past you tin petition for them to upload one.

You tin past import this into your Google account.

This process is comparatively analyzable truthful I won’t screen it here.

But SpyFu has detailed instructions connected however to bash this erstwhile you’ve downloaded your template.

Keyword Research

Keyword Overview

The Keyword Overview instrumentality gives you LOADS of invaluable information connected a wide scope of keywords.

It has galore antithetic sections including:

• Top Google Ad Buys Recommendations
• Most Successful Advertisers and Their Best Ads
• Organic Ranking History
• Organic Search Ranking Analysis
• Current Ads

By simply entering your chosen word into the hunt bar, you’ll beryllium supplied with utile information you tin usage for your ain keyword research.

You’ll spot Similar keywords and the Search Volumes for them. SpyFu besides shows you a database of related questions that you tin people with your content.

Below that, you’ll find related keywords that your competitors besides fertile for and keywords that advertisers bid connected too.

One happening I truly similar is the graph that shows you the stock of mobile and desktop searches for your keyword.

Here, I tin spot that the keyword has intelligibly been searched connected desktops much than connected mobile devices recently.

So, erstwhile targeting the word I would prioritize creating contented that’s much optimized for desktop users.

Related Keywords

This nifty instrumentality does precisely what you’d expect it to—finds related keywords and gives you important metrics astir them specified arsenic Search Volume, Keyword Difficulty, and CPC.

Of course, that’s truly utile but this instrumentality does overmuch much than that.

One of the champion things astir it is the keyword groups feature.

Let’s accidental you’re looking for questions related to the keyword ‘Artificial Intelligence’.

Enter the keyword into the hunt bar.

Then, you request to alteration the hunt benignant to ‘Questions‘ and take whether you privation your presumption to beryllium grouped by hunt measurement oregon keyword count.

Then, you’ll person a database of related keyword groups that you tin click to presumption precise circumstantial questions.

By incorporating these questions into your contented you tin marque definite that you screen a taxable from antithetic angles…

As with the different keyword tools, you tin besides use antithetic filters to constrictive your search.

If you privation to filter retired keyword matches that are delicate oregon NSFW past you tin use the ‘Adult Filter.’

Plus, you can:

• Ask SpyFu to see oregon exclude circumstantial terms
• Set a hunt measurement range
• Set a keyword trouble range
• Set a connection number range

The instrumentality allows you to export your keywords to a spreadsheet oregon your Google Ads relationship too.

Sounds beauteous awesome, right?

Advertiser History

This is truly bully for tracking competitors’ astir palmy advertisement transcript for a circumstantial keyword.

Here, I’ve stuck with the keyword ‘Artificial Intelligence’ and SpyFu gives maine a array of results.

We person the pursuing metrics for each domain that’s bought this keyword:

• Monthly Ad Budget
• Total Keywords
• Average Ad Position
• Top of Page Percentage
• Coverage

The instrumentality besides lets you way the antithetic versions of the advertisement transcript that a domain ran for a play of time.
The antithetic versions are numbered truthful you tin archer them isolated (V1, V2, V3, etc.)

You tin intelligibly spot that Amazon tried V7 concisely but past decided to power backmost to V6.

This means you tin astir apt presume that V6 was moving amended than V7.

However, you tin spot that they switched to V8 astatine a aboriginal date.

So, you tin click V8 and instrumentality a look astatine the advertisement transcript to get an thought of what could enactment for your run too.

Ranking History

The Keyword Research Ranking History instrumentality lets you way the integrated ranking past of your competitors for your chosen keywords.

This allows you to spot which domains are flying up the SERPs and which are connected their mode down for keywords you privation to target.

When you participate your keyword into the hunt barroom you spot a graph with lines representing your apical 10 competitors for that term.

At the bottom, you tin besides power to graphs for the biggest gains and biggest losses successful rankings during a acceptable clip period.

You tin click the ‘Trendline‘ container to spot a enactment indicating the wide inclination successful presumption of rankings.

Bulk Upload

The Bulk Upload is simply a comparatively elemental feature.

It allows you to upload up to 1,000 keywords astatine the aforesaid time.

Then, SpyFu provides you with information for them, specified as:

• Search Volume
• KD Score
• Cost
• Organic Clicks and Cost per Click.

You tin either export them to your ain spreadsheet oregon adhd them to SpyFu’s task manager.

SERP Analysis

I’m a large instrumentality of this SpyFu feature.

Why?

Because astatine the extremity of the day, the crushed we each bash SEO is to fertile higher successful the SERPs.

That means studying and analyzing the SERPs is perfectly vital.

That’s wherever this instrumentality comes in.

The SERP investigation instrumentality helps you to:

• Identify important ranking factors associated with your keyword
• Take enactment of influential sites that predominate aggregate positions successful the SERPs
• Explore circumstantial contented that achieves precocious rankings
• See each ads displayed connected the SERPs

All of the information SpyFu uses for this is taken straight from Google’s SERPs.

Let’s instrumentality a look.

Once you’ve typed successful your keyword, you get a summary of metrics astir it.

The archetypal radical of metrics tells you however hard it would beryllium to fertile for that keyword.

These are:

• Ranking Difficulty
• Number of homepages and Gov, Edu domains
• Number of keywords successful title
• Number of keywords successful URL

The 2nd radical tells you what you could expect to get from ranking for the keyword.

These are:

• Monthly Clicks – this is an estimation of the fig of clicks expected for the top-ranking integrated result
• The ‘Domain Diversity’ percentage
• The ‘Social Domains’

If the ‘Domain Diversity‘ people is debased past it means 1 oregon 2 domains are dominating the SERPs for this keyword.

The ‘Social Domains’ metric shows you if immoderate of the results are from societal media sites oregon sites similar Wikipedia.

The URL results beneath amusement you the rank, fertile change, domain spot (out of 100), and estimated monthly clicks.

If you scroll down to the bottommost of the leafage you’ll spot the ‘Current Ads’ section.

This shows you the latest ads that look connected the SERP for your keyword.

By analyzing the SERP you’ll summation penetration into however hard it’ll beryllium to fertile for the keyword you’re targeting.

You’ll get an thought of what benignant of contented you’d request to make and you’ll besides beryllium capable to enactment retired the users’ hunt intent

For example, are the pages ranking for your keyword listicles, merchandise reappraisal pages, oregon merchandise class pages?

If the SERP is made up of merchandise reappraisal pages past you cognize you’re not going to person immoderate luck trying to fertile a work page.

Backlinks Outreach

When you’re trying to physique links, outreach tin truly suck.

It’s time-consuming and it often ends successful dormant ends.

The SpyFu Backlinks Outreach instrumentality is designed to marque the process much streamlined.

It helps you get successful interaction with webmasters and saves you clip by uncovering email addresses for you.

To get started, you click the slider connected the close broadside of the screen.

Then, you request to make a caller task by typing successful your domain and giving the task a name.

Next, you delegate a presumption to the task and springiness it a standing based connected its importance.

You past adhd immoderate URLs that you privation to nexus to arsenic portion of this project, adhd immoderate labels, and benignant successful immoderate notes.

When you click ‘Import‘ you’ll spot a database of the domains.

If you click connected 1 of the domains you’ll beryllium taken to a leafage wherever you tin presumption the contacts SpyFu has recovered for you.

List Builder

Domain Top Lists

Domain Top Lists is beauteous elemental compared to the different features SpyFu offers.

Yet, it’s inactive useful.

It provides you with ranked lists of domains for antithetic metrics specified as:

• Domains with the Most Organic (SEO) traffic
• Domains that Spend the Most connected Google Ads
• Highest Organic Traffic Companies with Twitter Accounts
• Companies with Phone Numbers
• Companies with Email
• Companies with Social Media
• Companies
• Companies without Social Media
• Companies without a Blog

To presumption the afloat database click connected ‘View All‘.

You get taken to the database and you tin presumption immoderate different details similar ‘Ad Budget‘, ‘SEO Clicks’, and ‘Contact Types.‘

For example, erstwhile I click connected ‘Domains with Most Organic (SEO) Traffic’ I tin spot that wikipedia.org spends thing connected its advertisement fund which means each of its postulation is organic.

You tin besides refine the database further by state, industry, and tech.

Plus, you tin export your lists to your ain spreadsheets.

Keyword Top Lists

The Keyword Top Lists diagnostic shows you numbered lists of keywords for metrics similar ‘Keywords with Highest Cost Per Click (CPC).’

As with Domain Top lists, you presumption the afloat lists by clicking connected ‘View All.’

You tin past measure which applicable keywords are worthy targeting for your business, and which are excessively expensive.

Custom Lists

This diagnostic lets you petition customized lists from SpyFu that are tailored to your circumstantial needs.

The lists ever see some integrated and paid stats.

To petition a customized list, you tin telephone SpyFu oregon docket a telephone with a subordinate of their team.

Having customized lists makes definite that the information you person is applicable to your niche and goals.

Instead of having to sift done LOADS of information yourself, SpyFu tin bash the hard enactment for you.

Awesome.

Leads

Leads, oregon prospects, are users who mightiness beryllium funny successful your products oregon services.

By utilizing the close strategies, you tin determination leads on the income funnel and crook their involvement into conversions.

But, getting leads tin beryllium a time-consuming and beauteous frustrating experience.

That’s wherefore I’m a instrumentality of SpyFu’s Leads feature.

You tin usage it to rapidly physique up lists of leads without having to walk ages uncovering them yourself.

First, you participate a keyword and take an industry. You tin besides adhd a determination filter.

Then, you tin refine the hunt adjacent much by utilizing the filters for:

• Google Ads Budget
• SEO Clicks
• Available Contact Info
• Technology

SpyFu generates a database of leads that you tin export to pursuit up whenever you’re ready.

With the Basic plan, you tin export 250 leads per week.

Tracking

This diagnostic helps you support connected apical of each the information SpyFu has collected for you astir your competitors.

It’s large for keeping everything successful 1 spot and eliminates the request for tons of antithetic spreadsheets.

As you usage the SpyFu features, you tin easy adhd information to your projects truthful that you tin support way of it.

For example, erstwhile you’re utilizing the Related Keywords instrumentality you conscionable click ‘Add.’

And past take the task you privation to adhd the keyword to.

To presumption your projects you click connected the slider astatine the close of the leafage and you tin presumption each of the keywords you’ve added.

You tin besides presumption the domains you’ve added to your outreach projects.

This diagnostic is simply a reasonably caller summation to SpyFu and it makes utilizing the full instrumentality overmuch much user-friendly.

Plus, SpyFu adjacent sends you play tracking updates astir your ain domain.

Win-win.

Reports

The Reports conception of the instrumentality is wherever you tin get SpyFu to make your SEO and PPC reports.

I already covered SEO reports earlier truthful let’s instrumentality a look astatine the PPC reports.

They enactment successful a precise akin mode to the SEO reports.

First, you participate your domain.

Then, you acceptable a goal. For the extremity I chose, you request to participate astatine slightest 10 keywords.

Next, you take your competitors. You tin instrumentality with the ones SpyFu suggests oregon adhd your own.

Finally, click ‘Finish‘ and SpyFu starts generating your report.

You tin presumption each of your SEO and PPC reports whenever you privation successful the ‘Reports‘ tab.

These reports are large for demonstrating the worth of your efforts to your clients.

They’re casual for clients to recognize and intelligibly item the advancement you’ve been making with their PPC and SEO campaigns.

Pricing

SpyFu has 3 antithetic pricing plans:

• Basic
• Professional
• Team

The bully quality is that each program gives you unlimited entree to each of SpyFu’s data.

Let’s instrumentality a look astatine what you get with each plan.

Basic

Price

• $39 per period if you wage monthly
• $16 per period if you wage annually

What’s included

• 10,000 enactment information exports
• 10,000 enactment hunt results
• 6 months humanities data
• 100 domain overview PDFs
• 5,000 play tracked keyword rankings
• 250 income leads and domain contacts

Professional

Price

• $79 per period erstwhile you wage monthly (the archetypal period is $39)
• $36 per period erstwhile you wage annually

What’s included

• Unlimited domain overview PDFs
• Unlimited information exports
• Unlimited hunt results
• 500 income leads and domain contacts
• 10+ years humanities data
• API access
• 15,000 play tracked keyword rankings
• Custom branded reporting

Team

Price

• $299 per period erstwhile you wage monthly
• $149 per period erstwhile you wage annually

What’s included

• Unlimited domain overview PDFs
• Unlimited information exports
• Unlimited hunt results
• 2,000 income leads and domain contacts
• 10+ years humanities data
• API access
• 40,000 play tracked keyword rankings
• Custom branded reporting
• 5 idiosyncratic logins

SpyFu Vs Competitors

As you tin astir apt archer from speechmaking this guide, I REALLY similar SpyFu.

Still, it’s surely not the lone SEO instrumentality retired determination that I’d recommend.

Let’s spot however it stands up against 3 of its champion competitors.

SpyFu Vs Semrush

Although Semrush is simply a spot pricier than SpyFu it’s my apical prime of SEO tools owed to its unthinkable scope of features.

If you’re looking for a instrumentality for SEO, paid hunt ads, and contented selling past Semrush is the 1 for you.

SpyFu is much suitable if you request a solution for keyword probe and competitory analysis, without prioritizing backlink analysis.

The Pro mentation of Semrush besides costs $129.95 per period whereas the Professional mentation of SpyFu is $79 per month.

Still, if you privation to tally SEO audits connected your site, analyse competitors’ broad postulation funnels, and utilize a top-notch keyword fertile tracking tool, past Semrush is worthy the other money.

SpyFu Vs Ahrefs

Ahrefs is an exceptional all-in-one SEO platform.

It’s peculiarly bully for backlink analysis. As mentioned earlier, SpyFu’s backlink instrumentality does not let you to audit backlink profiles.

SpyFu however, is the amended enactment if you privation to presumption your competitor’s paid ads.

Like Semrush, Ahrefs is besides much costly than SpyFu.

The astir basal Ahrefs program starts astatine $79 per month.

SpyFu is conscionable $39 per month.

SpyFu Vs Serpstat

Serpstat is simply a bully instrumentality but it’s not arsenic almighty arsenic Semrush and Ahrefs.

Plus, if your main absorption is competitory investigation and keyword probe (without the request for SEO audits) past SpyFu should suffice.

On the different hand, if you do privation to tally SEO audits and utilize a robust backlink investigation tool, past I would take Serpstat implicit SpyFu.

Its idiosyncratic program is $50 per month.

SpyFu Pros and Cons

Pros

• Huge enactment of tools
• Very affordable compared to its competitors
• Helps you analyse your competitors successful astonishing detail
• Can beryllium utilized efficaciously for some SEO and PPC
• Levels up your keyword probe game

Cons

• No SEO tract audit feature
• The fig of features tin beryllium overwhelming for SEO beginners. Some of them are besides hard to get utilized to
• Does not let you to audit your backlinks

FAQs

How close and reliable is SpyFu’s data?

SpyFu states that its information is close astir 90% of the time. Of course, it’s hard to archer however close immoderate of its information is. For example, erstwhile SpyFu estimates a domain’s advertisement fund you can’t beryllium definite this is close unless you’re successful complaint of the advertisement fund yourself!

SpyFu is simply a truly utile instrumentality but ever carnivore successful caput that a batch of its information is estimated.

Can SpyFu integrate with different SEO and selling tools?

Yes, the tools that SpyFu tin integrate with are:

• Google Ads
• Google Analytics
• Google Search Console
• Google Business Profile
• WriterAccess
• Qubit X

Does SpyFu connection lawsuit enactment and assistance?

Absolutely.

SpyFu’s lawsuit enactment squad tin beryllium reached via Live Chat from 6 americium – 5 p.m. Monday to Friday.

Or, you tin telephone them astatine 888-201-0422 (US) and 480-409-0462 (International).

Generally, SpyFu’s lawsuit enactment squad has bully reviews connected sites similar Trustpilot.