In the archetypal of a caller series, we excavation deeper into the stories of our adept contributors. This interrogation has been edited for clarity and length.

Stacey Ackerman is an agile selling manager who has written immoderate 60 articles for MarTech connected the topic. She precocious launched the Agile Marketing Navigator, an in-depth usher to implementing agile wrong selling foundations. Stacey was brought up successful Minnesota but precocious relocated to North Carolina wherever “the winters are overmuch milder.”

We asked her astir her way into agile.

Q: You’re the proprietor of Agilify Coaching & Training and precocious became managing spouse of NavigateAgile. How did you get into selling — oregon so into agile?

A: I went to assemblage for journalism and communications due to the fact that I wanted to beryllium a paper reporter, but I ended up moving successful nationalist relations and somewhat successful selling arsenic good — dabbling successful lawsuit selling — and I benignant of worked my mode up to selling manager. My hubby worked successful IT astatine the time. He suggested I look astatine IT task management; truthful I got hired doing that. My clients were advertisement agencies, truthful it was a bully hybrid of moving with the bureau broadside of things but besides moving with IT.

I had a workfellow present maine to agile [development] and I was truly fascinated by it. Without having immoderate ceremonial training, I decided to usage my lawsuit — unbeknownst to them — arsenic an experiment. I saw specified a night-and-day quality that I was sold connected this: I’ve got to get retired of accepted task absorption worldly and get into agile.

I started taking certification courses, became a scrum manager successful IT spaces, and started moving my mode into being an agile manager — mostly successful bundle successful the beginning, but past successful selling and communications and aesculapian devices, and benignant of everything. In 2017 oregon 2018 I decided I had to instrumentality this backmost into marketing. That led to wherever I americium today.

Dig deeper: What is selling enactment absorption and however bash these platforms enactment agile marketing?

Q: There’s present an extended assemblage of agile marketers. How and erstwhile did that commencement to travel together?

A: I deliberation determination were immoderate aboriginal adopters who wrote the archetypal Agile Marketing Manifesto. That was 10 years ago, the archetypal pioneers. I deliberation it was truly successful the past 5 years that determination person been much of america stepping into this and seeing it enactment successful marketing.

Q: Tell america much astir your caller venture, NavigateAgile.

A: Just successful October of this year, Michael Seaton and I joined forces to make NavigateAgile. He has a overmuch much extended selling background. Last April we launched the Agile Marketing Navigator model and recovered a batch of radical truly excited astir it arsenic a benignant of missing portion successful the marketplace. There’s been a fewer truly breathtaking developments since then. One is that I’ve had radical coming from aggregate countries wanting to construe it. We besides person a certification people which conscionable launched and a full implementation program.

We’re besides going to beryllium launching a spouse program. That’s connected the skyline for aboriginal successful 2023. We person a batch of contented retired determination and privation to commencement making those things accessible to radical truthful they don’t person to reinvent the wheel.

Q: In summation to creating each this content, you’re inactive readying to enactment straight with clients?

A: Yes, exactly. It’s been a truly breathtaking year. In March, I’ll beryllium speaking successful Miami astatine an agile selling league and I deliberation determination volition beryllium much of those to travel arsenic we travel backmost to in-person again.