If you’re looking to automate boring SEO tasks oregon make customized SEO reporting dashboards, APIs tin beryllium a large time-saver.

So, I asked our squad for recommendations for a well-balanced SEO API stack that covers everything you’ll apt ever need.

I’m excited to stock this database with you, truthful let’s get consecutive to it.

Ahrefs’ API gives you entree to each kinds of useful, industry-leading SEO metrics and data, like:

• Keyword data: Pull metrics similar hunt measurement oregon Keyword Difficulty (KD) for a keyword oregon lists of keywords, arsenic good arsenic the apical 100 hunt results.
• Backlink data: Pull metrics similar referring domains and anchor text oregon programmatically observe the champion pages by links for immoderate domain.
• Search show data: Pull metrics similar estimated integrated traffic, Traffic Value, and paid hunt traffic. You tin adjacent propulsion a site’s champion pages by traffic.

But tons of APIs connection this benignant of data, right? So wherefore usage Ahrefs?

First, our API is powered by earnestly large data. Our crawler is 1 of the astir progressive connected the web (it’s up determination with Google’s and Bing’s crawlers) and discovers information astir websites 24/7.

Second, our information is way much granular than the competition. For example, determination are 77 effect fields returned by our Backlinks endpoint vs. lone 22 effect fields successful Semrush’s endpoint for the backlinks study type.

Third, our API is ace casual to use. Just click our nifty API fastener successful immoderate study you privation to export metrics from and instantly person it into a cURL oregon URL API request:

Plus, our API is besides truly good documented, and you tin get requests successful aggregate languages:

Now, let’s look astatine however you tin usage different almighty APIs successful tandem with Ahrefs successful your SEO API stack.

IndexNow tells hunt engines erstwhile a alteration has been made connected a website. If you add, update, remove, oregon redirect pages, participating hunt engines tin prime up connected the changes faster.

The bully quality is that galore CMSs, CDNs, and web hosts already usage IndexNow and automatically ping participating hunt engines anytime changes are made.

However, you tin besides usage the escaped IndexNow API if you person immoderate method chops. Try these steps arsenic shared by Bing if your website doesn’t already usage IndexNow:

1. Generate your escaped IndexNow API key
2. Host the API cardinal connected your site’s basal directory successful txt format
3. Submit your cardinal determination arsenic a URL parameter
4. Receive details connected however galore URLs person been discovered by participating hunt engines

If you haven’t already heard, we’ve besides conscionable dropped immoderate earnestly epic features by supporting IndexNow wrong Ahrefs. Check retired Patrick’s update about it.

Here’s a speedy snapshot of however IndexNow volition enactment with Ahrefs:

By supporting IndexNow, we’ve created a win-win concern for some hunt engines and webmasters.

• Webmasters tin hole errors ASAP and guarantee contented is indexed by hunt engines faster and much reliably.
• Search engines can trim costs and biology interaction by strategically crawling pages lone aft changes are made.

Whether you usage it done your CMS, CDN, oregon Ahrefs, IndexNow is the shortcut you’ve been looking for that gets your contented indexed faster and much reliably.

Wayback Machine records ocular snapshots of webpages implicit clip and is precise utile erstwhile evaluating the past of a website.

With its escaped Save Page Now 2 API, you tin support your ain grounds of ocular snapshots. These assistance to benchmark projects earlier you commencement enactment connected them oregon automate snapshots being taken successful bid to support a ocular past of cardinal pages connected your website.

Wayback Machine is your champion enactment for automatically completing things like:

• Analyzing the past of a database of expired domains
• Automatically restoring the humanities contented connected a website
• Confirming past ocular redesigns and reskins of a client’s oregon prospect’s website
• Linking plan changes to SEO show changes
• Documenting oregon benchmarking a webpage

There are besides much nuanced and circumstantial usage cases to which you tin use the API, similar automating immoderate elements of competitive intelligence. For instance, you tin spot however competitors’ societal profiles person grown, measure their websites’ humanities ocular oregon messaging changes, oregon cheque retired A/B tests they’ve run.

Or you tin usage the Wayback CDX Server API and propulsion archived snapshots and assemblage substance to programmatically grip tasks similar redirect mapping connected ample websites. Check retired precisely however Patrick does this with his escaped redirect matching script.

Either way, determination are immoderate ace chill Wayback Machine applications successful your SEO API stack!

The Seach Console API allows you to propulsion information straight from Google Search Console (GSC) into immoderate interface oregon dashboard you like. Its biggest vantage is overcoming the 16-month information retention bounds wrong the GSC dashboard.

I urge integrating the GSC API with your Ahrefs account. We’ll automatically store each your GSC information successful Ahrefs’ Rank Tracker. From the infinitesimal you link your account, you’ll person the past 16 months automatically imported, and past we’ll proceed to adhd each aboriginal information truthful you tin entree it without limitations.

You tin besides entree customized visualizations of your show by instrumentality oregon click-through distributions…

… on with a quick-and-easy cannibalization study exclusively utilizing your GSC data. In the Keywords study successful Rank Tracker, cheque retired each the URLs that fertile for a circumstantial keyword to place immoderate instances of cannibalization that mightiness beryllium hindering your site’s performance.

Check retired the documentation connected getting started with the Search Console API. It’s escaped but taxable to usage limits explained successful the documentation. Otherwise, you tin support things casual by pursuing the prompts wrong Ahrefs’ Rank Tracker to link immoderate task to your Google account:

Similar to the Search Console API, the Analytics Data API is from Google and gives you nonstop entree to your website’s GA4 show data.

With this data, you tin amended recognize however radical observe and usage your website.

You tin besides usage the Measurement Protocol for server-side tracking (instead of client-side) oregon to constitute information to your analytics from internet-connected devices, similar a point-of-sale system. It’s besides adjuvant successful connecting online and offline events, measuring offline conversions, oregon capturing events connected apps oregon devices wherever automatic postulation isn’t available, similar kiosks and watches.

The astir communal ways I’ve seen this API utilized is to:

• Automate analyzable reporting for bureau clients oregon interior stakeholders
• Connect website usage information to metrics and KPIs reported successful different concern applications
• Run batch reports with a azygous API call
• Analyze and export assemblage metrics

I find that owed to GA4’s flexibility, less radical request to usage the API to customize reports erstwhile they lone privation to look astatine antithetic views of their GA4 data. However, if you privation to link this information with thing that’s not autochthonal to GA4, that’s wherever the API volition astir apt travel in handy.

For example, you tin usage the API to propulsion GA4 integrated conversion information that you tin past usage to physique predictive lead-scoring models for your income squad to cognize which SEO leads are worthy pursuing up with and which are apt to beryllium tyre kickers.

No substance your usage case, you tin get started with this API for free, though it is besides taxable to immoderate usage limits.

Google’s Natural Language API allows developers to summation insights from unstructured substance utilizing instrumentality learning.

This API tin bash galore antithetic things. Unlike the different APIs listed truthful far, which you’d chiefly usage to propulsion circumstantial types of data, this API tin assistance you bash much absorbing things, like:

• Analyzing the sentiment and predominant affectional sentiment from text
• Entity extraction and investigation from unstructured text
• Analyzing syntax to rapidly fig retired what a portion of substance is about
• Tagging parts of code successful a assemblage of substance oregon database of keywords

These applications are precise utile for estimation management, semantic SEO, competitory analysis, and besides for automated content auditing processes.

You tin besides usage the API to programmatically make website taxonomies based connected known entities. For instance, accidental you person thousands of products for your ecommerce store and request to make tags and categories to signifier these products. You tin get a decent portion of the occupation done with the assistance of the Natural Language API.

Check retired the documentation for a much in-depth look astatine each its capabilities. It’s disposable connected a freemium pricing exemplary wherever you tin get up to 5,000 credits for escaped each month.

OpenAI has a fig of APIs with precise versatile uses. The main payment of adding OpenAI to your SEO API stack is that you tin programmatically leverage generative AI technologies and punctual ample connection models in bulk.

These are incredibly utile for galore SEO tasks, from evident uses similar creating contented programmatically to analyzing, sorting, and categorizing bulk substance oregon image-based data. Of course, with Google’s latest algorithm updates, you person to beryllium cautious not to spell overboard with programmatic contented that contributes to the internet’s existing spam problem.

Having said that, the entity is the bounds with specified a versatile acceptable of APIs, but present are immoderate absorbing examples of however they tin beryllium useful for SEO projects.

You tin usage concatenation prompting to automate assorted SEO tasks, from integer PR to nonfiction outline generation. Check retired Kristin Tynski’s scripts for ideas connected however to get started.

Or, you tin physique a customized ChatBot for your blog contented utilizing the embedding model. Flow SEO did this connected their blog.

Another of my favourite examples is sorting, tagging, and classifying images successful bulk for ample ecommerce stores oregon marketplaces using GPT-4.

All of OpenAI’s models are paid and based connected usage. Despite this, it’s inactive worthy considering OpenAI for your SEO API tech stack, arsenic you tin assistance automate a large assortment of SEO tasks.

PageSpeed Insights API helps show desktop and mobile show metrics similar Core Web Vitals, lighthouse metrics, and mobile issues.

You tin propulsion these metrics to measure issues oregon imaginable website improvements:

• Field information from CrUX
• Lab information from the Lighthouse test
• Bulk page-level halfway web vitals data

However, alternatively of querying the information yourself, you tin link PageSpeed insights to Ahrefs’ Site Audit instrumentality to bash the dense lifting for you. We person aggregate graphs successful the Performance reports that tin assistance you drill deeper into your pages.

Another vantage to connecting the PSI API to your Ahrefs relationship is that you tin automatically person alerts if caller website changes impact performance.

For example, with the operation of IndexNow + PageSpeed Insights + Ahrefs Alerts, you tin acceptable up a workflow that looks a spot like this:

This is simply a precise almighty workflow that lone Ahrefs tin assistance you automate compared to different SEO tools, and it is mostly acknowledgment to our integration of IndexNow.

Final thoughts

With the close SEO API stack, the possibilities for however you tin automate SEO strategy, auditing, and reporting are endless.

With Ahrefs successful your corner, you tin unlock immoderate earnestly chill functionalities that nary different instrumentality offers, particularly present that we usage IndexNow’s capabilities to connection changeless crawling and automated show updates pursuing immoderate website change.

Chat with our enterprise team if you’d similar much info connected however Ahrefs tin beryllium your competitory borderline erstwhile it comes to SEO information oregon automating your SEO strategy.