Sydney SEO Conference: “An Absolute Belter”

8 months ago 57

I attended Sydney SEO Conference for the 2nd time, and I’ve got to say, it’s hands-down becoming 1 of my favorites. Great vibe, knock-out speakers, and possibly champion of all, awesome attendees.

And it’s not just me who thinks so:

Ikea's SEO specialist, Alex Kay, describes Sydney SEO Conference arsenic  an "absolute belter".
Optimising's Head of SEO, Jim Ferguson shares helium  had a large  clip  astatine  Sydney SEO Conference connected  LinkedIn.
Digital contented  creator, Crystal Egan describes Sydney SEO Conference arsenic  being large  connected  LinkedIn.

There are loads of affable folks successful SEO I’m grateful to person met done this conference. Those of america who unrecorded down nether don’t often get chances to link with each different astatine ample events similar this (at slightest not without an insane magnitude of travel).

Kudos to James Norquay and the Prosperity Media squad for putting unneurotic specified a large event. You’ll decidedly beryllium seeing maine again next year.

The Prosperity Media squad  celebrating astatine  Sydney SEO Conference.The Prosperity Media squad celebrating astatine Sydney SEO Conference.

To springiness you a consciousness for the lawsuit (and hopefully transportation you to articulation maine adjacent year), present are my apical takeaways.

The vibe: 5-star edifice but with a laid-back atmosphere

Both times I’ve attended this conference, the Prosperity squad has gone each retired connected hiring top-notch, five-star venues.

Located successful the bosom of Sydney, some venues person been casual to get to and are adjacent galore attractions for interstate oregon planetary travelers to enjoy.

You tin besides expect five-star work from the venue staff, and the nutrient and drinks provided passim the time exceeded my expectations. None of that undrinkable league java over here.

Photos of the nutrient  and snacks served successful  the breaks.The nutrient was besides great. Apparently, the lunchtime lamb was “to dice for” and I witnessed galore radical going backmost for seconds (and thirds!) Yeah, you cognize who you are 😉

There are besides a fig of large sponsors (including Ahrefs, of course) supporting the event. We shared a stack of our SEO for Beginners and White-Haired SEO children’s books with attendees:

Not to notation the after-party overlooking the harbor. It was a large spot for radical to fto their hairsbreadth down, bask immoderate drinks connected Prosperity Media’s tab, and get into heavy and absorbing conversations. Just what a miss needs to nerd retired implicit cognition graphs with Nik Ranger oregon Google’s adjuvant contented updates with affiliate folks.

It was a amusive time each around!

The crowd: You’ll conscionable a divers scope of super-smart people

Attendees astatine  Sydney SEO Conference concentrating connected  each  the cognition  delivered.

Some conferences person a consciousness astir them wherever you cognize you’ll chiefly beryllium astir affiliate folks, oregon endeavor folks, oregon generalist marketers. Sydney SEO Conference wasn’t like this.

There were astir 300 radical astatine the event, and I was pleasantly amazed by the divers scope of skills and interests of the attendees. I met affiliate marketers, bureau owners, in-house teams, and part heads from endeavor companies. There were besides immoderate non-SEO developers and WordPress specialists.

If you’re thing similar maine past chatting to different attendees successful the breaks oregon societal events aft the league is wherever you larn immoderate ace absorbing things! It’s honestly my favourite portion of going to conferences.

Photo of guests mingling during the breaks successful  the hotel's waiting area.

My champion SEO-related takeaway came from Georgia Tan who shared immoderate awesome things she’s moving connected with her squad astir “digital support optimization” for clients similar Pepsico. It’s astir going beyond Google oregon different hunt engines to optimize products for circumstantial ecommerce, marketplace, oregon app platforms wherever radical shop.

I besides learned immoderate large non-SEO tips astir surviving successful Andorra and the digital-nomad residency options available. Worth checking retired if you’re looking for a nomad-friendly spot successful Europe arsenic your next base!

The speakers: You’ll larn from large names and section experts alike

Tim Soulo presenting astatine  Sydney SEO Conference connected  however  to usage  Ahrefs for competitory  intelligence.Tim Soulo on-stage presenting astir utilizing Ahrefs for competitory intelligence.

The talker lineup delivered cognition bombs for each and each attendee, nary substance their relation oregon SEO experience. It wasn’t the lawsuit that lone 1 oregon 2 speakers were the standout favorites here.

The diverseness successful presumption topics deed the nail connected the head, and each attendee I spoke to walked distant with caller insights and actionable tips applicable to their role. That’s however you cognize a league has nailed it with its talker lineup.

If you’re feeling a small FOMO, not to worry; present are my favourite takeaways from each talker that you tin besides locomotion away with.

SpeakerTopicTakeaways
Jes ScholzFrom hunt to surfaces: Your usher to Google’s metamorphosisJes made a almighty lawsuit for the seismic displacement that hunt is connected the verge of successful the Gemini era. Google is moving distant from utilizing schema.org and its ~1,400 defined entities for knowing contented towards Gemini’s ~175 cardinal parameters. As a result, Google is re-training radical to halt searching with lone 2-5 words and alternatively clasp longer, conversational, context-rich searches instead.
Jonas GrünfeldDigital PR trends for 2024 to get apical results

Jonas shared 3 applicable integer PR strategies.

  1. Prioritizing relevance implicit virality.
  2. Tailoring contented for its purpose.
  3. Personalizing outreach successful meaningful ways.

I particularly loved his instrumentality connected however determination are 2 types of linkable assets: content-based, oregon expertise (non-content-based).

Nik RangerUnlocking the hidden powerfulness of interior links with instrumentality learningNik’s speech was nerdy successful the champion way! She covered precisely however she uses instrumentality learning to programmatically amended interior linking connected websites. You tin trial retired the exemplary utilizing the LinkBERT demo.
Sally MillsSEO automation: Getting our time backSally shared next-level tips connected however she uses AI to automate tasks similar web scraping, redirect mapping, and turning keywords and intents into topical maps en masse. So galore aureate nuggets for making boring (yet essential) processes much efficient. Check retired her free automation scripts.
James NorquayAffiliate & eCommerce SEO growth: What’s moving in 2024

James’ speech consisted of rapid-fire tips for 30 minutes straight. Some of my favorites include:

  • Invest successful UX if you privation your affiliate tract to triumph (and adjacent outrank authorization sites).
  • Reverse-engineer who is promoting circumstantial affiliate offers to spot however you tin make amended content.
  • Use BingWMT to find hidden PBNs your competitors whitethorn be using.
Ana Luna, Benjamin Cleary + Georgia Tan (Panel)Moving the Needle: Search campaigns astatine endeavor scaleGeorgia, Ana, and Ben answered questions relating to doing SEO astatine a mid-market oregon endeavor level. There were immoderate large takeaways for in-house and endeavor folks seeking ideas connected however to instrumentality their strategies oregon to get buy-in from non-SEO executives.
Tim SouloKeep your enemies close: How to bash competitory quality with AhrefsTim shared applicable usage cases for utilizing Ahrefs arsenic a competitory quality tool, including 3 metrics, 3 actionable tips, and 3 tools including my favorite, the portfolio feature. You tin usage this to comparison a conception of a competitor’s tract to yours oregon way each your competitors arsenic a batch truthful you get updated competitors’ stats anytime you need them.
Greg GiffordHow to beryllium a section SEO superheroGreg’s presumption was dynamic and afloat of section SEO blistery tips. I particularly loved Greg’s extremity astir getting links from churches, charities, and different hyper-local, trusted organizations successful your area. Local links similar this necktie successful with his proposal to crook your blog into a section destination and a spot that section folks crook to for contented astir the area, not conscionable astir your services.
Regan McGregorTrust oregon bust: Winning implicit users and bots in SEORegan took a heavy dive into each things E-E-A-T with immoderate large examples of however to tally a elaborate E-E-A-T-based marque audit. My favourite extremity was utilizing Google hunt operators similar [example.com -site:example.com] to find indexed marque mentions connected sites different than your own.
Aaron TaylorThe 3rd pillar of SEO: User interactionsI’m biased towards paying other attraction to each things combining SEO and UX. So Aaron’s speech connected the interaction of idiosyncratic interactions successful SEO has a brushed spot successful my bosom of SEO hearts. My apical takeaways:
  • For low-competition SERPs, absorption connected query relevance.
  • For much hard SERPs, prioritize contented prime and see idiosyncratic interactions.
  • For hard SERPs, it’s each of the supra positive your site’s authority.
Dejan MladenovskiProgrammatic SEO: A winning look for scaling growthWhat an energetic talker to adjacent disconnected the day! I loved Dejan’s tips connected making the astir retired of programmatic SEO. And it wasn’t astir creating quasi-spam, mass-AI pages astatine scale. I loved his takeaways connected utilizing APIs, next-level programmatic interior links, and programmatically inserting hreflang. My #1 extremity was to lone see a programmatic SEO run for keywords and topics with implicit 20,000 searches a period if you privation to get a instrumentality connected investment.

Final thoughts

Good vibes, amusive folks, and adept speakers. What much bash you need?

With immoderate top-level speakers already secured for adjacent year’s lineup, including Aleyda Solis, Kyle Roof, and Cyrus Shephard, I promote you and your squad to articulation maine astatine Sydney SEO Conference in 2025.

See however overmuch amusive these folks are having? This could beryllium you next year.

It was large to big implicit 300 SEOs and Digital Marketers astatine the 2024 Sydney SEO Conference.

With 98% of attendees saying they privation to be again successful 2025, tickets are disposable and present selling retired rapidly already.

Thanks to each the large speakers and sponsors connected the day! pic.twitter.com/6oYRbpZosL

— James Norquay (@connections8) March 12, 2024

See you there 😉

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