Temu is simply a fashionable buying marketplace known for its ultra-low prices owned by PDD Holdings.

Launched successful 2022, the level rapidly gained a monolithic pursuing acknowledgment to important selling investments and a gamified buying conception with tons of deals.

Today, the Temu mobile app has much than 167 cardinal monthly progressive users, and yearly income are forecasted to scope $37 cardinal successful 2024.

Continue speechmaking to find the latest statistic connected Temu successful 2024.

Here’s a speedy overview of what you’ll find connected this page:

• Key Temu Stats
• Temu Monthly Active Users Worldwide
• Temu Monthly Active Users successful the US
• Temu App Downloads Worldwide
• Average Time Spent with Temu App
• Temu Sales Worldwide
• Temu Order Volume Worldwide
• Temu Average Order Value
• Temu Monthly Visits Worldwide
• Temu Brand Awareness successful the US
• Temu Adoption Rate
• Temu Market Share successful the US
• Temu Customers Overlap with Other Retailers

Key Temu Stats

• Temu has 167 million monthly progressive users worldwide.
• In the US, 50.4 million users entree the Temu mobile app astatine slightest erstwhile a month.
• Nearly 3 successful 10 US adults person shopped astatine Temu successful the past 12 months.
• Temu’s gross merchandise worth reached $15.33 billion successful 2023.
• In the US, Temu claimed a 17% marketplace stock wrong the discount store category.

Temu Monthly Active Users Worldwide

As of Q1 2024, the Temu app has 167 million monthly progressive users worldwide.

That’s up from 23.4 cardinal monthly progressive users successful Q1 2023, representing a year-over-year summation of 614%.

Source: Investor’s Business Daily

Temu Monthly Active Users successful the US

Temu has 50.4 million monthly progressive users successful the US arsenic of Q1 2024.

That’s an summation from 21.5 cardinal monthly progressive users successful Q1 2023.

Source: Investor’s Business Daily

Temu App Downloads Worldwide

The fig of Temu app downloads reached 165.12 million successful 2024 (as of April).

In 2023, Temu downloads reached 337.73 cardinal crossed the App Store and Google Play worldwide.

Here’s a elaborate breakdown of Temu monthly app downloads since September 2022:

Source: Statista

Average Time Spent with Temu App

In Q2 2023, Temu users spent an mean of 18 minutes per day successful the mobile app.

To enactment it successful perspective, that’s much regular minutes than connected AliExpress (11 minutes), eBay (11 minutes), oregon Amazon (10 minutes).

Source: Bloomberg

Temu Sales Worldwide

According to caller estimates, ecommerce income worldwide connected Temu reached $15.33 billion successful 2023.

Here’s a elaborate breakdown of Temu retail income by 4th implicit clip since Q4 2022:

Temu is forecasted to bring successful $37.13 cardinal and $50.67 cardinal successful income successful 2024 and 2025, respectively.

Source: AllianceBernstein

Temu Order Volume Worldwide

According to caller data, consumers placed a full of 412.3 million orders connected Temu successful 2023.

In Q4 2023 alone, the fig of orders connected Temu reached 170 million, a 14.8x summation compared to 11.5 cardinal successful Q4 2022.

Here’s a array with the fig of orders connected Temu since Q4 2022:

Source: AllianceBernstein

Temu Average Order Value

Average bid worth connected Temu reached $38.9 successful Q4 2023, representing a 62.08% year-over-year increase.

Here’s a array with the mean bid worth since Q4 2022:

Source: AllianceBernstein

Temu Monthly Visits Worldwide

In May 2024, the fig of monthly visits to the Temu website reached 531.16 million. That’s up from 420.99 cardinal monthly visits successful December 2023.

Here’s a elaborate breakdown of desktop and mobile visits to the Temu website since December 2022:

The fig of unsocial visitors to the Temu website reached 213.2 million successful May 2024.

Source: Semrush

Temu Brand Awareness successful the US

According to Morning Consult data, 86% of American adults are alert of Temu arsenic of March 2024. That’s up from 75% successful September 2023.

4 successful 10 US adults assertion to person made a acquisition connected Temu.

Source: Morning Consult

Temu Adoption Rate

In the US, 26% of survey respondents study having shopped astatine Temu successful the past 12 months. That’s akin to H&M (26%) and Shein (24%) adoption rate.

In the UK, 12% of consumers assertion to person made a acquisition astatine Temu successful the past 12 months.

Among UK and US shoppers, Temu is astir fashionable among millennials (ages 25-42) with a 21% adoption rate, followed by Gen X (43-55) with a 20% rate.

Source: Business of Fashion

Temu Market Share successful the US

Temu claimed a 17% marketplace stock wrong the discount store class successful the US successful November 2023, down Dollar General (43%) and Dollar Tree (28%).

Source: Business of Fashion

Temu Customers Overlap with Other Retailers

According to Earnest Analytics data, much than 8 successful 10 US Temu customers store astatine Walmart, Amazon, and Target.

Here’s a elaborate breakdown of Temu customers overlap successful the US with different retailers:

Source: Earnest Analytics

Conclusion

That’s it for my database of Temu stats successful 2024.

It’s unthinkable that Temu grew truthful accelerated successful a abbreviated clip frame, and present poses a menace to ecommerce giants similar Amazon. It volition beryllium absorbing to spot whether that benignant of maturation is sustainable.

The station Temu Revenue and Usage Statistics appeared archetypal connected Backlinko.