Content optimization tools marque penning and ranking top-quality contented a full batch easier. That goes treble for the latest procreation of AI-powered tools.

Great optimization tools tin place missing topics and keywords, suggest and refine headers and titles, make meta-data, and amusement tons of utile accusation astir your competitors’ articles. If you aren’t utilizing an optimization tool, you astir apt should.

I enactment astatine Ahrefs, and we marque an AI contented optimization instrumentality called AI Content Helper. I deliberation it’s the champion successful the marketplace (I truly do: I adjacent marque diagnostic suggestions based connected the experiences of our contented team).

But that does marque maine biased. So to assistance you prime the champion instrumentality for your needs, I besides asked the teams down 3 different fashionable optimization tools—Surfer, Clearscope, and Frase—to explicate what makes their tools unique.

I’ve optimized hundreds of articles implicit the years, and utilized fractional a twelve antithetic tools. From my experience, determination are a fewer halfway features that each instrumentality needs to include:

Content scoring

By scoring oregon grading however good your articles are optimized (usually from 0-100, oregon from A-E), you tin marque it overmuch easier to recognize and amended the hunt rankings of each your content.

If your nonfiction scores a lowly 30 successful a SERP afloat of 70+ articles, you’ll astir apt payment from adding successful immoderate missing sub-topics oregon making the station much detailed. Generating contented scores for each of your blog posts makes it casual to rapidly spot which articles are owed a content refresh.

And arsenic an other plus, contented scoring makes it overmuch easier to speech astir SEO successful presumption different radical successful your institution understand—like your boss, oregon your CMO. It’s 1 of the reasons galore bigger companies usage contented scores arsenic portion of their KPIs (like aiming to optimize each nonfiction to 80 oregon greater).

User-friendly contented editor

If you’re going to beryllium penning and editing contented straight successful your contented optimization tool, you’ll request a decent contented exertion that lets you format and benignant your writing.

(And adjacent amended if your contented people increases successful real-time with the substance changes you make.)

AI (used successful utile ways)

It’s a fixed that modern contented optimization tools usage AI—in the signifier of earthy connection processing (NLP) and instrumentality learning—for taxable investigation and contented scoring.

But with the detonation of generative AI onto the scene, it’s besides worthy looking for different AI features to speed-up your contented workflow. Some tools tin usage AI to help you:

• Automatically suggest ideas for titles, headers, and meta descriptions.
• Fix your spelling and grammar arsenic you write.
• Shorten, lengthen, and different amended your writing.

In AI Content Helper, you tin item immoderate conception of substance and inquire the AI adjunct for help:

Competitor data

The champion optimization tools besides see accusation astir your competitors’ content, too. At the minimum, it’s adjuvant to spot a contented people for the top-ranking articles successful the SERP for your people keyword.

But beyond that, knowing however agelong the top-ranking articles are, oregon however their headers are structured, oregon adjacent however galore referring domains they have, tin assistance you determine however overmuch effort volition beryllium required to (hopefully) sound them from the top spot.

Here’s AI Content Helper showing a contented score, connection count, referring domains and domain standing for rival articles—with the enactment to spot adjacent much accusation whenever you want:

Better rankings

When we studied the correlation betwixt rankings and contented scores for 4 fashionable optimization tools, we recovered weak correlations each around.

That mightiness not dependable precise impressive, but even a anemic affirmative correlation is beauteous helpful. Our survey suggests that optimizing on-page substance does genuinely amended ranking performance, astatine slightest by a little.

Considering that Google uses tons of ranking factors successful each mode of analyzable ways, it’s beauteous large that thing we power tin amended performance.

Obviously, correlation is causation, and you volition beryllium the champion justice of however adjuvant a contented optimization instrumentality is for really improving your rankings.

Workflow integration

Lastly, depending connected your squad size and editorial process, you mightiness request immoderate operation of:

• Shareable links to the reports you generate.
• Different permissions settings, for freelance writers versus managing editors, for example.
• CMS integration, truthful you tin people consecutive to your website successful a fewer clicks.

With that buying database successful mind, let’s look astatine the champion AI contented optimization tools connected the market:

AI Content Helper is the contented optimization instrumentality I ever dreamed of using. (I enactment a ⭐ adjacent to the sanction to assistance you retrieve it. #Marketing.)

It helps maine optimize my contented without stuffing random keywords everywhere. It contains a ton of SEO and rival data, truthful I tin marque astute choices astir magnitude and taxable coverage. And it’s portion of Ahrefs, the SEO and selling level I already use, each day, every day.

While it’s successful beta, AI Content Helper is escaped for each Ahrefs customers, and volition go a paid add-on erstwhile it leaves beta.

What are AI Content Helper’s top strengths?

Here’s however AI Content Helper is different:

• Tons of rival intel successful 1 place. See however the top-ranking articles person structured their articles and written their paragraphs, with entree to the afloat HTML of each competing page, close determination successful the interface.
• Smart AI helper. Ask AI to shorten sentences, rephrase awkward turns of phrase, and bust you retired of writer’s block.
• Choose the intent you privation to optimize for. Many SERPs incorporate aggregate intents, truthful AI Content Helper lets you prime the exact articles you privation to comparison with (no much comparing your blog station with those pesky landing pages successful the SERP).
• One instrumentality for the full contented workflow. With 1 Ahrefs subscription, you tin probe your competitors, physique and clump your keyword list, draught and optimize astonishing content, and study connected its rankings, postulation and backlinks, each without juggling fractional a twelve antithetic tools.

How is AI Content Helper antithetic from other tools?

We privation to assistance you marque the champion imaginable resource, not thing that was conscionable stuffed afloat of keywords. (Especially present that Google is cracking down connected over-optimized contented that is created conscionable for SEO purposes.)

So alternatively of focusing solely connected keyword optimization, AI Content Helper focuses connected topic optimization.

The extremity is not keyword density, but broad contented coverage—making definite you screen each the accusation your readers request to reply their questions. (And dissimilar different tools, you can’t crippled our contented people by cramming keywords successful your headers).

We deliberation this makes for better, much value-added contented that’s much intimately aligned with what some readers and Google want.

Any breathtaking features coming soon?

Tons! Here’s what the squad is moving on, virtually arsenic I constitute this article:

• AI chat. Improve your nonfiction with the assistance of an integrated AI adjunct successful a elemental chat interface (like Copilot oregon ChatGPT Canvas).
• Automated interior linking. Recommend the champion published pages to see successful your existent nonfiction draft.
• User permissions. Advanced idiosyncratic permissions for bigger contented teams and analyzable contented workflows.
• Detailed rival insights. Study rival insights successful areas wherever they’re winning.

Here’s Surfer’s CMO and co-founder Tomasz Niezgoda:

What are Surfer’s top strengths?

How is Surfer antithetic from other tools?

Surfer is much than an optimization tool—it’s a implicit level that brings unneurotic research, creation, optimization, collaboration, and show tracking successful 1 place. With Surfer, you’re ne'er stuck successful silos—you’ll cognize precisely which topics to cover, however your contented is performing, what to improve, and seamlessly collaborate utilizing the tools you already trust on, acknowledgment to a assortment of integrations.

Any breathtaking features coming soon?

Here’s Matt Hurley, General Manager of Frase:

What are Frase’s top strengths?

How is Frase antithetic from other tools?

Any breathtaking features coming soon?

Here’s Kevin Su, Founder/CTO, Clearscope:

What are Clearscope’s top strengths?

How is Clearscope antithetic from other tools?

Any breathtaking features coming soon?

Final thoughts

If you privation to cheque retired AI Content Helper, it’s presently free for each Ahrefs customers. When it leaves beta, it volition go a paid add-on.

Learn much astir AI Content Helper right here, oregon click here to spell consecutive to the instrumentality and effort it for yourself.