In caller years, the relation of CMOs and selling leaders has changed significantly. Originally connected the hook for branding and creativity, marketers indispensable present deterioration technology, information and analytics hats to beryllium however they interaction the bottommost line.
Sponsored by:
In this occurrence of the MarTech Podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and Kim Davis, editorial manager astatine MarTech, sermon however selling leaders person evolved and however changes successful exertion – AI and information successful peculiar – person not blurred the imaginativeness of keeping the lawsuit astatine the halfway of it all.
Tune into the podcast and learn:
- The value of a coagulated information instauration for lawsuit experience.
- Marketing’s evolving relation successful shaping CX.
- How to support up with emerging technologies similar generative AI similar ChatGPT.
Guest
Jenn Atkins, Chief Marketing Officer, Dun & Bradstreet
Jenn loves a bully laugh, a large work and connecting with people, and she brings that doctrine to her attack to marketing. She started her vocation successful plan and has brought that originative thinking, emotion of experimentation, and passionateness for telling a large communicative into each role. She’s presently the CMO for Dun & Bradstreet, a starring planetary supplier of concern decisioning information and analytics. She was astir precocious the VP of Marketing astatine IBM for its Systems and Quantum divisions and held positions astatine Blackbaud, Convio, and assorted start-ups successful Austin, TX. In her escaped time, you’ll find her mentoring and cheering connected her daughter’s robotics squad oregon rooting for her lad connected the shot field.
Moderator
Kim Davis, Editorial Director, MarTech
Born successful London but a New Yorker for implicit 2 decades, Kim Davis started covering endeavor bundle 10 years ago. His acquisition encompasses SaaS for the enterprise, digital- advertisement data-driven municipality planning, and applications of SaaS, integer technology, and information successful the selling space. Prior to moving successful tech journalism, Davis was Associate Editor astatine a New York Times hyper-local quality site, The Local: East Village, and has antecedently worked arsenic an exertion of an world work and arsenic a euphony journalist.
Dun & Bradstreet, a starring planetary supplier of concern decisioning information and analytics, enables companies astir the satellite to amended their concern performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, little cost, mitigate risk, and alteration their businesses. Since 1841, companies of each size person relied connected Dun & Bradstreet to assistance them negociate hazard and uncover opportunity. For much accusation connected Dun & Bradstreet, delight visit www.dnb.com.
About the author
Cynthia Ramsaran is manager of customized contented astatine Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with implicit 2 decades of editorial/content selling experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought enactment for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.
