All advertizing is evil, obviously. But sometimes, contempt this, it tin beryllium extraordinarily entertaining. This latest 3D billboard from extracurricular of Tokyo’s Shinjuku Station is possibly the champion usage of this optical illusion tech I’ve seen, and it’s cross-promoting Pokémon GO and, er, World Cat Day.

We’ve covered the astonishing 3D billboard before, funnily capable the past clip it appeared to location a cat. Its cunning usage of a two-storey curved surface that reaches astir the country of a gathering creates anamorphic optical illusions that are impressively effective. In this case, arsenic spotted by Nintendo Life, it’s to person mediocre Pikachu seemingly squished, past hounded disconnected the surface by a bid of Pokémon cats. Here, you tin ticker the afloat loop:

So you’ve got Meowth, Alolan Meowth, Galarian Meowth, Skitty, Purrloin, Litten, Espurr, Glameow, and, um, Vanillite? Clearly idiosyncratic wanted to bash a full frozen thing, and past realized determination are nary Ice benignant cat-likes!

The effects are conscionable fantastic. The Poké Balls cascading to capable up the space, past seeming to spill retired the front, indispensable person radical beneath putting up arms to shield their heads. But creepy ol’ Glameow’s infinitesimal is by acold the astir effective, arsenic she appears to wholly interval retired of the screen.

So overmuch astir it is the fake framing of the billboard, particularly those mocked up bits of scaffolding astatine the bottom, that allows characters to look to scope beyond the boundaries of the screen. I could ticker it each day.

This is, apparently, conscionable the archetypal of a bid of Pokémon ads that volition beryllium appearing connected the billboard betwixt present and September 5, this archetypal 1 inspired by however contiguous is International Cat Day. No, seriously, it’s a thing. Presumably organized by cats.

It seems worthy keeping an oculus connected Pokémon GO Japan’s YouTube channel implicit the month, arsenic they’re uploading videos of the billboard there.