Here is simply a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function.
Why we care. Artificial quality (AI) is sprouting everyplace successful selling technology. While it has been a portion of galore products for immoderate time, ChatGPT’s motorboat made the taxable achromatic hot. As a result, much and much AI-powered solutions are being announced each day.
Customer experience
- Webex by Cisco is adding AI to Webex Campaign and Webex Contact Center. Campaign present allows marketers to get 5 personalized email taxable enactment suggestions based connected the accusation the idiosyncratic provides astir a campaign. New Contact Center features include: Topic Analysis aggregates telephone transcript information from the interaction halfway and models trends succinctly for concern analysts; Agent Answers listens and acts arsenic a real-time manager for the quality agent, surfacing cognition basal articles and adjuvant information.
- Five9’s Agent Assist 2.0 with AI Summary summarizes lawsuit telephone transcripts successful seconds, yielding a accelerated clip to worth by reducing manual, after-call work.
- NICE’s Enlighten Actions combines its proprietary AI for lawsuit acquisition and OpenAI’s generative models. It takes unstructured information and generates easy-to-understand, actionable, brand-specific outputs.
- CallMiner has added AI-powered redaction and summary tools. The redaction instrumentality ensures some dependable and text-based records are protected arsenic defined by PCI, PHI and PII information standards. The summary instrumentality uses AI to condense dependable and text-based interactions into a abbreviated summarization and uncover chartless insights. It besides reduces after-call enactment for agents, improving cause restitution and expanding summarization quality.
- InMoment has added the ChatGPT-powered Smart Summary Generator to its Experience Improvement platform. The caller diagnostic turns hundreds of pieces of idiosyncratic and discrete feedback into easy consumable short, structured paragraphs, identifying the astir important topics and trends.
- Qualified’s Qualified GPT adds a fig of features. These include: Sending engagement prompts to website visitors that conscionable perfect lawsuit profiles; enhancing reps’ dialog successful a conversation; turning notes oregon bulleted lists into messages; generating AI-powered recommended speech responses; recommends oregon makes website substance changes based connected visitant data.
Dig deeper: Using AI to amended lawsuit acquisition and lawsuit travel orchestration
Campaign/Content optimization
- BrandMuscle’s BrandMuscle.ai generates contextually applicable societal media posts, emails and campaigns. It besides delivers hyper-personalized selling deployment recommendations by leveraging humanities data, third-party marketplace intel, and behavioral insights to supply intelligent guidance to transmission marketers and their affiliates.
- Instreamatic’s Contextual Audio Ads lets advertisers make fully-customized originative contented applicable to the listener’s circumstantial discourse and environment.
- Sprinklr’s Sprinklr Social includes publishing, engagement, and reporting tools integrated with OpenAI’s generative AI models to assistance endeavor societal media teams make amended contented faster portion utilizing less resources.
- Attentive’s Attentive AI powers Magic Message, which leverages generative AI for contented creation, and Automated Campaigns, which automatically creates full, multi-channel campaigns utilizing anonymized insights from the highest-performing selling moments crossed Attentive’s lawsuit base.
- Syndigo’s SmartPrompts accelerates contented instauration for merchandise item listings.
- Dubb’s Interactive Reaction Assistant tin beryllium utilized “to brainstorm selling ideas, behaviour research, and adjacent constitute implicit blog posts.”
- IZEA Worldwide’s A.I. Storyboards uses AI to fto marketers rapidly make images to previsualize and stock influencer selling contented ideas for brainstorming and pitching ideas internally.
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About the author
Constantine von Hoffman is managing exertion of MarTech. A seasoned journalist, Con has covered business, finance, selling and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been metropolis exertion of the Boston Herald, quality shaper astatine NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and galore different publications. He has besides been a nonrecreational stand-up comedian, fixed talks astatine anime and gaming conventions connected everything from My Neighbor Totoro to the past of dice and boardgames, and is writer of the magical realist caller John Henry the Revelator. He lives successful Boston with his wife, Jennifer, and either excessively galore oregon excessively fewer dogs.
