Need assistance analyzing your contention to find ways to outperform them?

You’ve travel to the close place.

Check retired our database of the apical rival investigation tools for 2025.

How to Choose the Right Competitor Analysis Tool

With truthful galore competitive investigation tools retired there, however bash you take the close 1 for your needs?

Consider the following:

• Features: Which aspects of your competitor’s concern are you looking to analyze? This volition assistance you find which features to look for.
• Ease of use: Any instrumentality you determine connected should beryllium reasonably intuitive to use. You don’t privation to discarded your oregon your team’s clip connected learning however to usage a analyzable tool.
• Customer support: Look for bundle solutions that connection speedy lawsuit enactment crossed aggregate channels. Ideally, you’ll privation to beryllium capable to scope a company’s lawsuit enactment by unrecorded chat, phone, oregon email.

Usually, competitor monitoring tools absorption connected 1 facet of rival investigation (e.g., a societal media rival analysis). But determination are besides solutions similar Semrush that connection a suite of tools for analyzing your competition.

Below, we’ve organized our favourite tools by category.

Best Competitor Keyword Analysis Tools

1. Organic Research

Semrush’s Organic Research is 1 of the champion SEO rival investigation tools to find retired which keywords your competitors’ websites fertile for. And however overmuch postulation they could beryllium generating done those keywords.

Here’s however to get started with it:

Enter a competitor’s domain successful the hunt box, and the instrumentality volition make a elaborate study connected your competitor’s website.

The “Positions” tab shows you each the keywords the entered website ranks for.

You tin past filter the keywords by a assortment of criteria, including hunt volume, keyword difficulty, and more. To find ones that conscionable your criteria.

There’s besides an enactment to export the keyword database to an Excel oregon .CSV file.

What We Like

Organic Research allows you to spot each the keywords competing websites fertile for. Which provides you with plentifulness of information to amended your ain integrated hunt strategy.

It besides lets you filter keywords based connected a fig of criteria. To assistance you find lone the astir applicable keywords for your website.

Pricing

You tin effort Organic Research (with constricted access) erstwhile you motion up for a escaped Semrush account.

Access adjacent much information with 1 of the paid plans:

• Pro ($139.95/month)
• Guru ($249.95/month)
• Business ($499.95/month)

2. Keyword Gap

Keyword Gap (also from Semrush) is simply a rival keyword investigation instrumentality that lets you uncover keywords your competitors fertile for but you don’t. So you tin find invaluable presumption you mightiness beryllium missing retired on.

Compare your keyword illustration against up to 4 competing websites. And reappraisal some integrated and paid hunt keywords.

The instrumentality volition make a study comparing each the keywords the entered domains fertile for.

If you’re doing SEO keyword research, filter the study to lone amusement integrated hunt keywords.

To spot keywords your competitors fertile for but your website doesn’t, scroll down and prime the “Missing” tab.

What We Like

The “Top Opportunities” conception shows a speedy overview of the apical keywords you should beryllium targeting. Which tin assistance you prioritize your SEO and contented selling efforts.

Pricing

Keyword Gap is simply a portion of Semrush’s suite of SEO tools, and you tin effort it retired with a escaped plan.

More functionality is disposable with a paid plan:

• Pro ($139.95/month)
• Guru ($249.95/month)
• Business ($499.95/month)

3. Serpstat

Serpstat’s rival investigation tools assistance you find retired who you’re competing with successful search motor results pages (SERPs). And allows you to uncover the keywords competing websites fertile for.

You tin usage it to spot which keywords competing websites fertile for but yours doesn’t. And the level has an enactment to acceptable up presumption tracking for your competitors’ keywords too.

Serpstat supports tracking and investigation for some integrated and paid hunt keywords.

What We Like

Serpstat gives you the quality to comparison competing websites and pages connected a per-keyword basis. To assistance you recognize what it takes to fertile for a circumstantial term.

Pricing

You tin usage Serpstat’s escaped seven-day proceedings to trial retired the software.

If you’d similar to proceed utilizing it aft the proceedings play is over, you’ll request to opt for 1 of the paid plans:

• Individual ($59/month)
• Team ($119/month)
• Agency ($479/month)

Best Competitor Backlink Analysis Tools

4. Backlink Analytics

Semrush’s Backlink Analytics lets you analyse your competitors’ backlink profiles successful item to spot the number, type, and prime of backlinks for each competing website.

You tin adjacent filter for caller and mislaid backlinks. And find websites linking to competitors that mightiness beryllium consenting to nexus to you arsenic well.

What We Like

Semrush’s Authority Score metric helps you recognize the wide wellness of a competitor’s website. Which is mostly influenced by its backlink profile.

The instrumentality besides lets you measure the prime of idiosyncratic backlinks.

Pricing

You tin effort the Backlink Analytics instrumentality with a escaped account.

Get much entree with a paid plan:

• Pro ($139.95/month)
• Guru ($249.95/month)
• Business ($499.95/month)

5. Backlink Gap

Semrush’s Backlink Gap is simply a rival backlink investigation instrumentality that shows you which websites are linking to your competitors but not to you. And you tin usage this accusation to make targeted nexus gathering campaigns.

After you participate your ain domain, participate the domains of your competitors (up to four), and click the “Find prospects” button. You’ll past get a database of nexus gathering opportunities.

What We Like

Backlink Gap’s filtering features assistance you prioritize nexus gathering opportunities by narrowing down to prospects that person the highest imaginable of driving a affirmative interaction for your website.

Pricing

A constricted mentation of Backlink Gap is disposable for free.

To unlock afloat functionality, you’ll request to opt for 1 of Semrush’s paid plans:

• Pro ($139.95/month)
• Guru ($249.95/month)
• Business ($499.95/month)

6. Site Explorer by Ahrefs

Ahrefs’ Site Explorer lets you reappraisal immoderate website’s backlink profile. So you tin larn however galore backlinks your rivals have, which websites nexus to them, etc.

And you tin analyse a subdomain oregon a circumstantial URL.

There are besides tools for things similar uncovering a competitor’s breached backlinks, seeing which backlinks a rival has lost, and discovering the anchor substance a competitor’s backlinks use.

What We Like

Ahrefs’ backlink scale gets updated each 15 minutes. So you’re capable to get up-to-date accusation connected competitors’ backlink profiles.

Pricing

You tin effort a constricted mentation of Ahrefs’ Site Explorer instrumentality for free. Paid plans supply much functionality, starting astatine $99/month.

Top Competitor Content Analysis Tools

7. Domain Overview

Semrush’s Domain Overview instrumentality lets you analyse your competitors’ domains successful depth. And shows you maturation trends, integrated and paid hunt traffic, and backlinks for immoderate domain.

To usage it, participate a competitor’s domain and click the “Search” button.

At the apical of the archetypal report, you’ll beryllium capable to spot immoderate cardinal metrics related to the domain.

If you scroll down, you’ll spot the domain’s postulation organisation by country. Plus postulation and keyword trends implicit time.

Other accusation disposable includes a breakdown of branded versus non-branded keywords, the entered domain’s apical integrated and paid hunt competitors, and a summary of the entered domain’s backlink types.

What We Like

There’s a immense magnitude of information disposable connected each domain successful Domain Overview’s index.

Pricing

You tin effort a constricted mentation of Domain Overview with a escaped account.

It’s besides included successful the paid plans:

• Pro ($139.95/month)
• Guru ($249.95/month)
• Business ($499.95/month)

8. Similarweb

Similarweb lets you execute a broad competitory investigation of immoderate website. Among different things, it tin amusement you a website’s:

• Total fig of monthly visitors
• Most important postulation sources
• Top pages
• Audience demographics and geographic breakdown

These tools assistance you get a elaborate overview of competing websites and let you to uncover insights that you tin usage to amended your ain performance.

What We Like

Similarweb’s Organic Competitors diagnostic tin assistance you uncover competing websites you didn’t adjacent cognize about.

Pricing

Similarweb offers a escaped seven-day proceedings you tin usage to trial retired the platform.

Paid plans include:

• Starter ($199/month)
• Professional ($449/month)
• Team (custom pricing)
• Enterprise (custom pricing)

Top Paid Advertising Competitor Analysis Tools

9. Advertising Research

Advertising Research is different rival investigation instrumentality from Semrush that shows you the ads your competitors are using, the landing pages their ads pb to, and however overmuch your competitors are spending connected paid hunt campaigns.

To get started with Advertising Research, participate a competitor’s domain to get a study that shows that competitor’s enactment related to paid search.

To spot the keywords your rival is targeting done paid hunt ads, sojourn the “Positions” tab and scroll down to the “Paid Search Positions” section.

To cheque retired the transcript they’re utilizing for their ads, sojourn the “Ads Copies” tab.

You tin adjacent get a database of the landing pages each advertisement leads to. Along with metrics related to each landing page.

What We Like

Advertising Research lets you reappraisal your competitors’ ads and landing pages. To get insights that let you to replicate what whitethorn beryllium moving for them.

Pricing

Get constricted entree to Advertising Research with a escaped account.

For much access, effort a paid plan:

• Pro ($139.95/month)
• Guru ($249.95/month)
• Business ($499.95/month)

10. SpyFu

You tin usage SpyFu to larn which keywords competitors are bidding connected successful their Google Ads campaigns.

The instrumentality tin amusement you however galore clicks competitors are getting connected their ads. And however overmuch they’re paying for each keyword.

You tin usage it to make a database of keywords competitors are bidding connected but you aren’t.

SpyFu tin besides supply suggestions for unprofitable keywords you should exclude from your campaigns.

What We Like

SpyFu’s advertisement database goes backmost to 2006. Which means it tin amusement you astir each advertisement a rival has utilized connected Google Ads.

Pricing

You tin get constricted entree to SpyFu for free.

They besides connection the pursuing plans:

• Basic ($39/month)
• Professional ($79/month)

11. iSpionage

iSpionage lets you find your competitors’ keywords, ads, and landing pages. And it tin assistance you estimation their monthly spend.

The level has information connected ads for Google, Bing, and Yahoo.

It allows you to reappraisal the travel users instrumentality from acquisition to conversion. And there’s besides an enactment to acceptable up alerts to get notified erstwhile competitors marque immoderate changes to their ads oregon strategies.

What We Like

iSpionage’s Keyword Effectiveness Index and Ad Effectiveness Index metrics marque it casual to place the astir profitable keywords and advertisement transcript for your campaigns.

Pricing

You tin effort iSpionage for free.

To marque the astir of the platform, opt for a paid plan:

• Starter ($59/month)
• Professional ($99/month)
• Advanced ($299/month)
• Enterprise (custom)

Top Social Media Competitor Analysis Tools

12. Social Tracker

Semrush’s Social Tracker lets you support way of your competition’s societal media contented and show crossed Facebook, Instagram, X, Pinterest, and YouTube.

Plus, you tin easy comparison yourself alongside your rivals.

This provides you with accusation you tin usage to usher your ain social media strategy.

What We Like

Social Tracker lets you execute an in-depth investigation of your competitors’ societal media enactment crossed platforms. Which saves clip and consolidates your probe successful 1 place.

Pricing

Social Tracker is portion of Semrush Social. Which starts astatine $29.99/month (on apical of your monthly Semrush subscription).

13. Brand24

With Brand24, you tin get notified anytime a rival is mentioned connected societal media.

It supports notation tracking crossed fashionable societal media platforms. Including Facebook, Instagram, X, LinkedIn, TikTok, and YouTube.

You tin reappraisal mentions from a azygous determination and filter them based connected sentiment (positive, negative, oregon neutral).

There’s besides the enactment to way each competitor’s societal media scope and benchmark it against your own.

What We Like

Brand24’s intuitive mentions provender allows you to reappraisal marque mentions from a azygous determination and enactment connected them with a azygous click.

Pricing

Brand24 has a escaped proceedings you tin usage to trial retired the bundle for 2 weeks.

After the proceedings play is over, you’ll request to opt for 1 of the paid plans:

• Individual ($149/month)
• Team ($199/month)
• Pro ($299/month)
• Enterprise ($499/month)

14. Mention

Mention lets you way your competitors’ marque mentions online. And allows you to measurement your competition’s stock of dependable against yours.

The bundle provides you with elaborate insights into your competitors’ societal media content, including wide sentiment, engagement, and more.

There’s besides the enactment to acceptable up instant alerts and get notified erstwhile a rival is mentioned online.

What We Like

Mention makes it imaginable to find marque mentions from up to 2 years successful the past. So you won’t miss retired connected immoderate important mentions of your competition.

Pricing

You tin effort retired Mention escaped for 14 days.

Paid plans see these options:

• Solo ($49/month)
• Pro ($99/month)
• ProPlus ($179/month)
• Company Plan (custom pricing)

Streamline Your Competitive Analysis Process

Competitive investigation is indispensable to immoderate business’s success. And the tools you usage marque a difference.

You whitethorn request a operation of the options we shared, but it’s imaginable to get entree to aggregate tools with platforms similar Semrush.

It each comes down to doing your probe and considering your needs to find retired which options are close for you.

The station Top 14 Competitor Analysis Tools appeared archetypal connected Backlinko.