Top 30 Digital Marketing Tools in 2023 (According to Our Survey)

8 months ago 49
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We surveyed 284,350 marketers successful our Ahrefs’ Digest newsletter to inquire them 1 elemental question: “What integer selling tools are you utilizing in 2023?”

Here are the results.

Pie illustration  showing percent  breakdown of apical  5  SEO tools

1. Google Search Console

Google Search Console (GSC) is an SEO instrumentality that helps you to:

  • Understand however Google sees your pages.
  • Analyze clicks, impressions, and mean position.
  • See which queries bring users to your site.
  • Find and hole technical SEO errors.
  • Get your contented connected Google by submitting sitemaps.

GSC’s popularity among SEOs and marketers is conscionable 1 of the reasons we decided to integrate GSC into Ahrefs’ Rank Tracker and our escaped tool: Ahrefs Webmaster Tools.  

2. Ahrefs

Ahrefs is an SEO toolset you tin usage to optimize your website and amended your rankings successful hunt engines similar Google. 

It’s particularly utile for the pursuing SEO tasks:

You tin effort Ahrefs for escaped by signing up for Ahrefs Webmaster Tools (AWT). Connecting your website to AWT enables you to audit and way the SEO show of your website. 

3. Google Business Profile 

Google Business Profile allows you to negociate however your section concern appears successful Google Maps and Search.

With a Google Business Profile, you can:

  • Maintain close accusation astir your concern online.
  • Tell Google your hours, website, telephone number, and determination (a thoroughfare address, work area, oregon spot marker, depending connected your business).
  • Interact with customers.
  • Attract caller customers.

4. Screaming Frog SEO Spider

Screaming Frog is an SEO instrumentality that enables you to audit your website. One utile diagnostic is the tool’s quality to propulsion information from different sources specified arsenic Google Analytics, Google Search Console, and adjacent Ahrefs API—giving you a full presumption of your website’s hunt data.

5. Yoast SEO

Yoast SEO is simply a WordPress SEO plugin that optimizes your website for hunt engines. It presently has 5 cardinal progressive installations and enables you to configure your website to beryllium SEO-friendly.

Pie illustration  showing percent  breakdown of apical  5  societal  media tools

1. Hootsuite

Hootsuite is simply a societal media absorption platform. With it, you tin people and docket your societal media contented from 1 dashboard. It supports integrations with Twitter, Facebook, Linkedin, Instagram, Pinterest, YouTube, and TikTok. 

2. Buffer

Buffer is simply a societal media instrumentality that helps you program and people your societal media content. It’s besides got analytics built into the level truthful you tin show the show of your posts. It allows you to people connected each large societal networks and little fashionable ones similar Mastodon.

3. Later

Later allows you to docket and station societal media contented to the main societal media platforms. They’re partners with TikTok, Meta, and Pinterest. But you tin besides station connected LinkedIn and Twitter.

4. Sprout Social

Sprout Social is simply a societal media absorption instrumentality that helps marketers turn their societal media presence. It centralizes publishing, monitoring, engagement, and analytics. It works crossed each the large societal media platforms.

5. Tailwind

Tailwind is simply a societal media and analytics level that allows you to docket your societal media posts for platforms similar Instagram, Pinterest, and Facebook successful one place.

Pie illustration  showing percent  breakdown of apical  5  email selling  tools

1. Mailchimp

Mailchimp is simply a starring email selling automation level that allows you to way and analyse your email selling campaigns. It has a drag-and-drop editor, meaning you don’t request immoderate coding cognition to get an email run up and running.

2. HubSpot Email Marketing

HubSpot provides a suite of tools aimed astatine helping tiny to medium-sized businesses with their marketing. Among those tools is simply a well-equipped, personalized email selling instrumentality that you tin usage to assistance boost your email run engagement.

3. ActiveCampaign

ActiveCampaign has implicit 250+ B2B and B2C email templates, making it casual to get your adjacent email run up and running. You tin trigger emails based connected a purchase, tract visits, oregon engagement and besides conception your assemblage for much targeted campaigns.

4. Mailerlite

Mailerlite allows you to automate your workflow and nonstop targeted campaigns. It has an easy-to-use drag-and-drop editor. Another utile diagnostic is that you tin monetize your audience, arsenic the level integrates with Shopify, WooCommerce, and Stripe.

5. Brevo (Formerly Sendinblue)

Bevo (formerly Sendinblue) allows you to make professional-looking emails without plan skills utilizing its drag-and-drop editor. It offers unlimited contacts and allows you to way however each email performs—allowing you to larn what works champion with your audience.

Pie illustration  showing percent  breakdown of apical  5  CRO tools

1. Hotjar

Hotjar is simply a instrumentality that allows you to spot which parts of your pages customers are engaged with. It does this done a fig of methods, such as:

  • Heatmaps
  • Screen recordings
  • User feedback
  • User surveys

2. Optimizely

Optimizely is simply a split-test instrumentality that provides insights into your users’ behaviors connected your website. It allows you to validate caller features by moving experiments. It’s besides a low/no-code platform, truthful you don’t request to beryllium a method genius to get an experimentation up and running. 

3. Microsoft Clarity

Microsoft Clarity is simply a free-to-use vigor mapping instrumentality that allows you to spot however visitors are interacting connected your website. It allows you to ticker however radical usage your tract with the league recordings. The instrumentality integrates with Google Analytics, meaning you tin get a full presumption of your customers’ interactions connected your website.

4. Lucky Orange

Lucky Orange has a simple-to-use dashboard and focuses connected improving your website’s conversion rate. It does this by utilizing dynamic heatmaps, league recordings, and surveys. You tin besides usage this instrumentality to spot the full past of a visitor’s interactions connected your website.

5. VWO

VWO is an easy-to-use A-B investigating tool. It has a WYSIWYG exertion that makes it casual to tally experiments with nary developer oregon method expertise required. VWO besides helps you recognize the idiosyncratic travel utilizing heatmaps, league recordings, and more.

Pie illustration  showing percent  breakdown of apical  5  productivity tools

1. Google Workspace

Google Workspace provides a suite of tools that you tin usage to tally your business. If you privation to make documents, spreadsheets, slides, store files, acceptable up a video call, oregon simply cheque your email, you tin bash them all here.

2. Zoom

Zoom is simply a video conferencing level that you tin usage to clasp video league calls. Its expanding popularity has meant it has ne'er been easier for integer selling professionals to leap connected a telephone with a lawsuit oregon colleague. 

3. Slack

Slack is simply a collaborative level wherever you tin enactment with your squad oregon collaborate with different teams. It uses “Channels” to signifier content, bringing each your connection into a azygous platform. Another payment of Slack is that it has implicit 2,000 integrations with your different favourite tools and allows you to automate regular actions.

4. Dropbox

Dropbox is simply a unreality retention level that allows you to store your files successful a backstage and unafraid place. You get 2GB of unreality retention escaped with Dropbox Basic, truthful it’s a fashionable prime for storing and sharing files for collaboration.

5. Microsoft Teams

Microsoft Teams is simply a video conferencing level that enables you to collaborate with colleagues. Its integration with different tools similar Office 365 makes it casual to usage if you are acquainted with Microsoft’s different products.

Analytics tools

Pie illustration  showing percent  breakdown of apical  5  analytics tools

1. Google Analytics

Google Analytics helps cod information astir your website’s visitors and however they interact with your website. It’s utilized by businesses of each sizes to recognize their visitors’ lawsuit journey.

2. Similarweb

Similarweb gives you marketplace insights and helps benchmark your integer show against competitors. It besides allows you to make insights astir your assemblage that tin assistance find your selling strategy.

3. Matomo

Matomo gives you 100% power implicit your data. It helps you to recognize what your visitors are searching for, their behavior, and however you tin optimize their idiosyncratic experience. It’s utilized connected implicit 1 cardinal websites.

4. HubSpot Analytics

HubSpot Analytics allows you to analyse your website’s show metrics, specified arsenic sessions and conversion rates. It besides tells you which postulation sources bring the astir customers implicit time. Reporting is simply a cardinal portion of the tool, and its integration with the remainder of the HubSpot level is its spot if you’re already utilizing HubSpot.

5. Amplitude

Amplitude is simply a merchandise analytics and event-tracking platform. It tin place behaviors that thrust maturation oregon churn and supply insights to assistance you marque data-driven decisions. It besides has assorted industry-specific templates and automated reports that let you to customize recommendations and insights based connected your industry.

Final thoughts

Although not portion of this survey, a last honorary notation should spell to ChatGPT. It’s just to accidental it’s changed however galore integer marketers enactment and helped them summation their productivity.

Got immoderate questions? Ping maine on Twitter.

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