What radical accidental astir your marque online shapes your reputation. This could beryllium reviews, societal mentions, oregon concern listings.

Keeping up with each of them takes A LOT of clip and effort.

Online estimation absorption (ORM) tools assistance you show marque mentions, negociate reviews, and support concern details accordant crossed directories.

But each instrumentality has its specialties.

I researched and tested the champion ORM tools available. And recovered the apical 5 that’ll marque your beingness easier.

Here’s what you’ll find successful this guide:

• The champion instrumentality for tracking societal mentions
• The easiest mode to negociate and respond to reviews
• A solution that automatically updates your concern listings

5 Best Online Reputation Tools Compared

1. Brand24

Best for spotting abrupt spikes successful mentions and identifying cardinal influencers

Pricing: Starts astatine $199 per month; 14-day escaped proceedings available

Brand24 is an AI-powered media monitoring tool. It lets you way online mentions, analyse sentiment, and spot aboriginal signs of PR crises.

This instrumentality stands retired by tracking much than social media and quality platforms. It besides monitors podcasts and influencers, giving you a implicit presumption of your brand.

Here’s what I emotion astir Brand24:

Spot Sudden Spikes successful Mentions to Immediately Act connected Them

Brand24 uses AI to observe unexpected spikes oregon drops successful marque mentions. It’s marked with an exclamation people successful your dashboard truthful you don’t miss it:

This is important due to the fact that online conversations tin alteration fast.

A spike successful mentions whitethorn mean a PR crisis. A antagonistic reappraisal mightiness beryllium going viral, oregon a ailment is spreading fast.

On the flip side, it could awesome an accidental to capitalize on. Like a station astir your marque going viral successful a affirmative way, oregon an influencer giving you a shoutout.

But however bash you cognize whether the spike is affirmative oregon negative?

Brand24 uses AI to analyse the sentiment down each mention. It checks if the spike is caused by affirmative buzz, antagonistic feedback, oregon neutral chatter. This way, you tin instrumentality the close enactment fast.

For example, Barbie had a important spike successful mentions successful 2024 owed to the Golden Globes event:

Brand24 tells you wherefore the spike happened and shows you wherever it’s coming from. In the screenshot above, you tin spot it flagged Barbie’s spike owed to the Golden Globes event.

It highlights cardinal details like:

• Why the spike occurred (Golden Globes event)
• Which platforms drove the mentions (Instagram, TikTok, YouTube)
• What benignant of sentiment was detected (positive admiration and awards)

The summary whitethorn not explicitly accidental “positive” oregon “negative.”

However, you tin infer sentiment from the connection utilized (“high admiration,” “winning awards”) and cross-referencing with the Sentiment tab astatine the top.

Track Podcast Mentions of Your Brand

Brand24 scans thousands of podcasts and alerts you whenever idiosyncratic mentions your marque successful a podcast rubric oregon description.

This way, you don’t miss captious conversations happening successful the audio space.

You tin presumption podcast mentions successful the wide Mentions tab. Or filter them by source:

People speech astir brands connected podcasts each the time. Whether it’s a CEO interview, merchandise review, oregon deep-dive manufacture discussion.

But since podcasts aren’t text-based, these mentions are casual to miss.

Podcast tracking helps you:

• See erstwhile influencers speech astir your brand
• Respond to antagonistic mentions fast
• Use affirmative mentions successful your marketing

Identify Key Brand Influencers

Brand24 helps you find the astir influential radical talking astir your brand. You tin fertile them based connected fig of mentions, reach, assemblage size, and impact:

Here’s wherefore each filter matters and however you tin usage them:

• Mentions: See however often idiosyncratic talks astir your brand. High mentions mean they’re actively discussing you, whether affirmative oregon negative. Use this to prosecute oregon code concerns quickly.
• Reach: Shows however galore radical mightiness spot their posts. Use this to prioritize moving with influencers with precocious scope to dispersed your message.
• Influence people (impact): Shows however persuasive oregon credible the idiosyncratic is. This helps you spot trustworthy advocates oregon antagonistic influencers earlier misinformation spreads.

Make Reports successful One Click

Create reports to stock insights with your squad oregon clients.

Brand24 supports assorted formats similar email, PDF, and Excel.

You tin besides make infographics:

Pros & Cons

2. Reviewflowz

Best for collecting reviews connected autopilot

Pricing: Starts astatine $15 per month; 14-day escaped proceedings available

Reviewflowz is simply a almighty reappraisal absorption platform. It helps you collect, support an oculus on, and amusement lawsuit reviews.

Here’s what I liked astir Reviewflowz the most:

Launch Targeted Review Request Campaigns

Reviewflows automates reappraisal postulation successful 2 ways:

• Email campaigns: Send automated reappraisal requests aft purchase, with customizable templates and follow-up scheduling
• Magic links: Generate unsocial URLs that instrumentality customers straight to your reappraisal form—perfect for adding to receipts oregon sharing via SMS

Best part?

When you acceptable up an email run wrong Reviewflowz, you tin take erstwhile to petition reviews:

• Always petition reviews from your email database to get arsenic overmuch feedback arsenic possible
• Only petition reviews erstwhile a prima standing drops nether a definite threshold (lets you amended your estimation erstwhile your reappraisal people starts to drop)

Quickly Reply to Your Customer Reviews

Link your channels (like Slack, email, and Microsoft Teams) to get instant alerts for caller reviews:

These notifications fto you beryllium successful the loop and code captious reviews successful time.

Once connected:

• Slack: New reviews are sent straight to a nationalist Slack transmission successful your workspace
• Email: Reviews onshore successful your inbox
• Microsoft Teams: Reviews amusement up successful a designated Teams channel
• Zapier and Webhooks: You tin acceptable up automations to trigger customized workflows

You’ll spot each reviews successful existent time. From there, you tin determine which ones request contiguous attention—whether it’s a debased rating, captious feedback, oregon a accidental to convey a blessed customer.

Plus, you tin usage AI to make and nonstop automated replies to blessed reviewers that are ever wrong your brand’s tone.

Show Best Reviews connected Your Website

Display your champion reviews automatically with Reviewflowz’s customizable, mobile-friendly widgets.

Each widget automatically updates with caller reviews and lets you filter by standing to showcase your strongest feedback.

Choose from:

• Masonry: A stack of reviews, which turns into a database connected mobile
• Slider: An interactive slider that shows up to 3 reviews horizontally and 1 connected mobile

Then prime the reappraisal sources, the fig of reviews to display, and which reviews to amusement based connected prima ratings:

Pros & Cons

3. myPresences

Best for managing marque beingness connected antithetic platforms and engaging with reviews

Pricing: Starts astatine $15 per month; 14-day escaped proceedings available

myPresences is an all-in-one online beingness and estimation absorption platform.

It helps you look successful concern directories, way lawsuit reviews and prosecute with them.

Plus, you tin show feedback connected your website.

Here’s what I similar astir myPresences:

List Your Business Where It Matters Most

Listing your concern connected each level takes a batch of time. It’s besides prone to mistakes.

And erstwhile you update a telephone number, move, oregon alteration a website URL, fixing it everyplace tin instrumentality weeks.

myPresences makes it casual to database your concern details connected much than 2,000 directories.

You participate your concern details once. Then, this instrumentality pushes your concern info connected your chosen platforms.

But wherefore does this matter? Is getting listed connected Google not enough?

Not really.

Customers whitethorn usage galore antithetic platforms to find your business, specified arsenic section directories and manufacture platforms.

Or they whitethorn cheque your website connected a reappraisal tract earlier they bargain from you.

If you trust lone connected Google, you mightiness miss retired connected imaginable customers who hunt elsewhere.

For example:

• If your concern is local, you’ll request to beryllium connected Yelp, TripAdvisor, and Google Business Profile (GBP)
• If you negociate a SaaS brand, being connected reappraisal sites similar G2, Capterra, and Trustpilot is important since immoderate consumers spell present earlier making a purchase
• If you supply medical, legal, oregon existent property services, niche directories substance (Healthgrades, Avvo, oregon Zillow)

Check and Respond to Reviews Across Platforms

myPresences centralizes reviews from each large reappraisal sites. This helps you cheque and respond efficiently.

You tin spot a speedy overview of your prima standing organisation crossed each platforms successful a pastry chart:

Additionally, you tin automate your responses with AI:

This lets you rapidly respond to communal reviews portion keeping a accordant tone.

Showcase Customer Reviews connected Your Website

myPresences allows you to amusement your champion reviews connected your website.

You tin usage customizable widgets for this:

• Popup: Individual reviews look arsenic a tiny floating container connected each page. They don’t instrumentality up overmuch abstraction and tin look sitewide.
• List: A simple, single-column format. It’s perfect if you privation them stacked intelligibly successful 1 spot.
• Grid: A three-column layout for showcasing galore reviews astatine once. It’s large erstwhile you privation to item measurement and variety.
• Carousel: A dynamic slider that rotates the reviews for an interactive experience. Perfect if you privation to prevention abstraction and marque the leafage engaging.

You tin debar the task of copying and pasting reviews connected your site. myPresences pulls successful reviews automatically and updates them successful existent time.

This gives you caller and authentic societal proof.

Pros & Cons

4. Semrush Local

Best for managing section concern reviews successful 1 spot and keeping listings accurate

Pricing: $50 per period + the program you take ($139.95/mo for Pro)

Semrush Local is simply a local SEO and estimation absorption tool.

It keeps your online listings close crossed galore platforms. It besides manages lawsuit reviews and boosts section hunt visibility.

Here’s however you tin negociate your brand’s online estimation with Semrush Local:

Track and Respond to Reviews Across Platforms

Semrush’s Review Management instrumentality helps you way reviews from antithetic platforms. All successful 1 spot.

This whitethorn see Google reviews, Facebook, Yelp, and more.

You tin besides respond to each reviews straight from 1 page:

Here’s what you tin bash with this tool:

• Respond to each reviews successful 1 place, without logging into each reappraisal level separately
• Use AI to suggest responses and take to auto-reply to blessed customers
• Keep an oculus connected reappraisal trends implicit clip to way lawsuit sentiment

Compare Your Business Reviews to Your Competitors

Customers don’t conscionable cheque your reviews. They comparison you to competitors, too.

Semrush shows however your ratings and sentiment comparison to different businesses:

This lets you spot your mean standing and reappraisal trends adjacent to your competitors.

You’ll spot however your mean standing compares to others. Find what’s working, spot weaknesses, and instrumentality enactment to amended your reputation.

Keep Your Business Info Consistent

Consistent concern details marque it easier for customers to find and interaction you.

And that builds trust.

The Listing Management instrumentality updates your concern info to implicit 150 directories with nary other cost. Like Google, Yelp, and Bing:

This improves estimation and besides signals to Google that your concern is morganatic and worthy showing to searchers.

Pros & Cons

5. Mention

Best for tracking your marque mentions crossed societal media and quality platforms

Pricing: Starts astatine $49 per month; 14-day escaped proceedings available

Mention is simply a societal media listening instrumentality that monitors your online beingness and analyzes marque mentions.

Let’s instrumentality a look astatine Mention’s cardinal features:

Track Your Brand Mentions Across Channels

Mention tracks much than 1 cardinal sources. It checks for real-time marque mentions connected societal media, quality sites, blogs, and forums.

All these are successful 1 dashboard. You tin grow each notation and spot the preview of the station that includes your concern name. And adjacent cognize the sentiment down the mention:

Mention besides provides a nexus to each source. This takes you consecutive to the archetypal station truthful you tin articulation the speech straight connected the root site.

Create Real-Time, Visual Reports

Mention lets you marque reports based connected what matters astir to you. This helps you analyse your brand’s online beingness better.

You tin either take from predefined templates for speedy insights:

Or customize reports by selecting the nonstop information you privation to track:

In some cases, reports are real-time and visual.

Mention besides creates automatic highlights. Like abrupt notation spikes:

This lets you spot cardinal trends astatine a glance, truthful you don’t person to sift done agelong reports.

Pros & Cons

FAQs

How Do I Manage My Online Reputation?

Managing your online estimation involves:

• Monitoring marque mentions crossed societal media, news, and reappraisal sites
• Responding to lawsuit feedback
• Encouraging blessed customers to permission reviews
• Addressing antagonistic contented with strategical responses
• Keeping concern listings close crossed each platforms

How Long Does It Take to See Results from Reputation Management Tools?

Reputation absorption tools supply insights immediately. However, improving your estimation by collecting much affirmative reviews, content, and SEO tin instrumentality weeks oregon months, depending connected your strategy.

Can Reputation Management Tools Remove Negative Reviews?

No, estimation absorption tools can’t region antagonistic reviews. They assistance you amended sentiment implicit time, and study mendacious reviews if necessary.

What Metrics Should I Track to Measure Reputation Improvement?

Track the pursuing metrics to amended your reputation:

• Review ratings: Changes successful prima ratings crossed platforms
• Brand sentiment: Positive vs. antagonistic mentions implicit time
• Mentions and reach: How often radical sermon your marque online
• Crisis alerts: Any abrupt spikes successful antagonistic mentions

Ready to Choose Your Online Reputation Management Tool?

The champion ORM instrumentality for you depends connected what you request most:

• Want to way marque mentions? Brand24 and Mention assistance you enactment connected apical of conversations.
• Need assistance collecting reviews? Reviewflowz lets you automate reappraisal campaigns.
• Need to negociate your concern details connected concern directories? For a section business, usage Semrush Local. For a SaaS marque oregon nonrecreational services business, spell with myPresences.

After choosing the champion instrumentality for your needs, expect the following:

• First month: Set alerts, link accounts, and trial automation
• Second month: Track trends and respond to reviews
• Third month: Improve your strategy and fto automation grip much tasks

Want to observe much tools to assistance with your selling processes? Check retired our nonfiction connected 33 integer selling tools that suit assorted concern needs and budgets.

The station Top 5 Online Reputation Tools (Tried & Tested) appeared archetypal connected Backlinko.